Most agencies try to grow by hiring more people and chasing more clients.
We took a completely different approach:
1. We reduced our service offerings from 12 to just 3, focusing only on high-margin work where we had proven results
2. We introduced value-based pricing instead of hourly rates, aligning our fees with the ROI we generated (this single change increased our average project value by 215%)
3. We implemented a "success fee" model for specific services, creating a revenue-sharing approach that incentivized both our team and clients
The lesson: narrowing your focus often accelerates growth.
What's been your most effective growth strategy? Would love to hear what's working for other agencies.