Mo Rassam

Mo Rassam

Linkedin Growth for Agencies & Founders | CMO @ LiGo

May 22, 2025

Apparently, if you use an emdash in a LinkedIn post, it means ChatGPT wrote it.

That’s the bar now.

Not the insight.

Not the nuance.

Not whether the post actually says anything useful.

Just - “oh no, a long dash… must be AI.”

It’s such a dumb take.

I want to use emdashes.

They’re useful. They read well. They don’t hurt anyone.

But I don’t - because the second I do, someone in the comments will yell “robot.”

And it’s not worth the energy to explain to them that:

a) GPT sounds the way it does because we trained it to, and

b) maybe their post about “hard truths” and “growth mindsets” is the real AI slop.

Suck my emdash.

I write every post with AI.

Not because I’m lazy.

But because I like bouncing ideas off something that doesn’t argue back.

The trick is simple:

Don’t let it write like a copywriter.

No hooks. No threads. No lead-ins.

Just a blunt prompt and a high bar for what feels like me.

And when it works - it really works.

Not because it’s polished.

But because it isn’t trying so hard to be.

So yeah, maybe one day I’ll bring back the emdash.

Until then, you’ll just have to imagine it.

About this post

This post was written with LiGo via our ChatGPT integration. Published on May 22, 2025.

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