If you're obsessing over the best time to publish on LinkedIn from your company page, you're focusing on the wrong problem entirely.
I've analyzed 50+ B2B company pages with 10K+ to 100K+ followers range, through LiGo's analytics platform, and my observation is something that might upset your marketing team: company pages get 5-10x less organic reach than personal profiles, regardless of when you post. I'll explain the reason for that later in the article.
But since you're here looking for the best hours to post on LinkedIn, let's start with what you asked for - then we'll show you why it might not matter as much as you think.
P.S: You can also find the best time of post on LinkedIn for personal profiles here. It shares how you can find statistics similar to the below image for your LinkedIn profile.
[Data-Driven]: Best Time and Days for LinkedIn Posts from Company Pages
If you insist on posting from your company page (and I'll explain why you might want to reconsider), here's what works:
Best days and times to post on LinkedIn for B2B:
- Tuesday through Thursday dominate engagement
- Wednesday 10-11 AM sees peak "solution research" behavior
- Thursday 1-2 PM catches the post-lunch professional browsing window
Worst days and times:
- Friday afternoons (your audience is mentally checked out)
- Monday mornings (they're in meetings, not browsing)
- Weekends (B2B decision-makers disconnect)
A study that analyzed 1M+ posts (without taking out posts from influencers & other anomalies), concluded that these are the hot zones in terms of days and times to post on LinkedIn:
But here's where it gets interesting - and why, in my experience, generic advice fails.
Why most "Best time and day to post on LinkedIn" studies are wrong
The obsession with finding the perfect posting time misses a fundamental truth: LinkedIn's algorithm actively suppresses company page content in favor of personal profiles.
Think about your own LinkedIn behavior.
When was the last time you actively sought out a company page post?
There's your answer.
How LinkedIn algorithm treats company page posts
Company pages face three major disadvantages:
- Reduced organic reach - Your posts reach 5-10X lesser people than posts from personal profiles (I've shared examples below)
- Lower engagement rates - People hesitate to comment on company posts (feels too formal)
- Algorithm deprioritization - LinkedIn for the past 4-5 years has been "trying" to encourage authentic human connections over corporate broadcasts (noticed the tiktok style videos?)
The Alternative: Build a Founder brand or Employee Advocacy Programs
Look at the most successful B2B brands on LinkedIn:
1. Adam Robinson (RB2B) - Built a $20M+ ARR company primarily through his personal profile, not the company page.
The RB2B company page?
Barely active.
His personal posts?
Regularly hit 500+ engagements.
2. Gong - Their sales team members post individually about sales insights. The result is exponentially more reach than their company page could ever achieve.
3. tl;dv - They've trained their entire team to create video content from personal profiles. The company benefits from collective personal branding instead of fighting the algorithm with corporate posts.
I have 3x company pages, each with 500 to 1,000 followers so far. Posts from them get 15 to 100 impressions.
On my personal LinkedIn profile, minimum impressions I get per post are 700-800 and usually it's 1K to 5K. 15% posts go beyond 10K+ impressions.
Now, imagine 5 of your employees are active on LinkedIn, and post 3 times per week. We'll take 1K impressions per post as average.
- 3 x 5 = 15 LinkedIn posts per week (15K impressions),
- 15 * 4 = 60 LinkedIn posts per month (60K impressions),
- 15 * 52 = 780 post per month (~1M impressions).
Do you know how much it costs to get 1M impressions via Ads (that do not build trust and everyone hates)?
Roughly $20K. And you can ... automate this to a great, great extent. You can actually activate your entire team on LinkedIn via an Employee Advocacy Program in a fraction of the cost.
When Posting from LinkedIn Company Pages Actually Make Sense
I'm not saying abandon your company page entirely. Here's when it adds value:
1. Official Announcements
Major funding rounds, acquisitions, or regulatory updates need an official source. Post these on the company page, then have your team amplify through personal profiles. (Preferably post through founder's profile, and just have the company repost like Adam Robinson does, I use the same method).
2. Customer Support Presence
Some customers expect to find and tag your company page for support issues. Maintain it for credibility.
3. Strategic Commenting via the company page
Here's what most marketers miss: company page comments get disproportionate visibility. When your company comments on a post, it stands out among other comments, because 99% of the others would be from "personal LinkedIn accounts". This is your secret weapon for brand visibility, gets the most amount of profile views to your company page.
I actually did a very detailed experiment on this, which was two-fold:
- I did 100-200 comments per week from my personal account (3x'd my profile views)
- Dropped 20+ comments per day from the company page (100% growth in followers, and 5x increase in the company page profile views).
Documented the details of the experiment in this Medium article that went viral because so many people agreed with this and had similar observations:
Why LinkedIn Comments matter more than posts - and how to leverage them in 2025
Finding the Best Time to Post for YOUR company's LinkedIn (if you must)
Firstly: Don't follow the "universal best time and day to post" advice. It's mostly been circulated on the internet by ghostwriters, not data scientists. You can actually, just in 2 minutes, find the best time and days for YOUR company page.
You can use LiGo's advanced LinkedIn analytics engine to analyze your company page to find a lot of hidden insights, including the best days and times to post.
But if you still want to now what's the general best times and days, you can find them below:
Best times to post to LinkedIn by Industry
Tech companies: Tuesday-Thursday, 10 AM-3 PM works because developers check LinkedIn between coding sessions
Professional services: Monday 9 AM and Friday 11 AM capture planning and week-end reflection moments
Healthcare: Early mornings (6-8 AM) and evenings (7-9 PM) align with shift schedules
Best times to post on LinkedIn by geographic location
A Seattle software company targeting East Coast enterprises needs different timing than a New York agency targeting local businesses. There's no universal "best time."
Best time to post on LinkedIn for your company page
You can find it by following the below steps:
- Analyze your past performance - LiGo's analytics shows exactly when YOUR audience engages most
- Test systematically - Try different times for different content types
- Watch quality metrics - A comment from a decision-maker at 2 PM beats 50 likes at 10 AM
The Content-Timing Matrix That Works
If you're committed to company page posting, match content to psychological moments:
Product updates: Tuesday-Wednesday, 9-11 AM (planning mode)
Thought leadership: Monday 8 AM, Wednesday 2 PM (seeking insights)
Customer stories: Thursday 10 AM-2 PM (evaluation mode)
Team culture: Friday 11 AM-1 PM (lighter browsing)
The Future of B2B LinkedIn Strategy
The best B2B brands on LinkedIn are abandoning the "company page first" mentality. They're building networks of empowered employees who:
- Share authentic insights from personal profiles
- Maintain consistent brand themes
- Coordinate timing for maximum impact
- Use company pages for credibility, not reach
Your Next Steps
-
Stop obsessing over company page posting times - The algorithm is against you regardless
-
Audit your current strategy - How much time/budget goes to company pages vs. personal profiles?
-
Empower your team - Give them tools like LiGo's Chrome extension to maintain their presence without overwhelming their schedules
-
Use data, not guesswork - Track what actually drives leads, and ... not just vanity metrics
-
Test the founder-led approach - Try one month of prioritizing personal profiles and measure the difference
The Bottom Line
The best time to post on LinkedIn B2B from your company page?
When you have something worth posting that truly requires an official company voice.
For everything else?
Build a team of authentic voices that can achieve 10x the reach of any perfectly-timed company post.
Want to discover when YOUR specific audience is most active? Try LiGo's analytics free and see exactly when your posts get quality engagement - whether from company or personal profiles. Because the best time to post isn't universal - it's whenever YOUR ideal customers are ready to engage.
If you are well-informed of the impact that your LinkedIn presence can have on your business, I'd highly recommend to see how LiGo can help save 10+ hrs/week while generating authentic posts, comments & provide advanced analytics to know what's working.
