LinkedIn posts are everywhere, but great posts are rare. While everyone focuses on what to write, most people miss out on how it should be formatted.
Great formatting isn't just about aesthetics; it boosts readability, engagement, and professional branding. Here are 10 proven LinkedIn formatting strategies, plus how LiGo can automate the whole process for you.
1. Bold Text for Quick Scanning
Your audience scrolls fast. Bold text can help your key points jump off the screen. Unfortunately, LinkedIn doesn't let you format text natively, but you can use external tools like LiGo's LinkedIn Text Formatter to make this quick and painless.
Example: Make sure to bold your key takeaway.
Learn more about formatting bold text effectively
2. Italics for Subtle Emphasis
Italics convey subtle emphasis and readability. Again, external formatting tools (like LiGo) simplify this task.
Example: Use italics to introduce a new term or phrase.
Explore further about italics and emphasis
3. Bullet Points - Your Reader’s Best Friend
People skim. Use bullet points to present your points clearly. Bonus: LiGo’s publishing page lets regular users format their posts directly within the app.
Example:
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Clear
-
Concise
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Scannable
4. Emojis, But Tastefully
A well-placed emoji boosts relatability and warmth. But don't go emoji-crazy. LiGo's AI-generated post suggestions even learn your emoji preferences based on past posts.
5. Short Paragraphs with White Space
Big blocks of text? That’s a fast track to zero engagement. Keep paragraphs short. LiGo's analytics consistently show that posts formatted with short, snappy paragraphs outperform dense text.
6. Strategic Headlines
Start your post with a catchy, formatted headline. LiGo’s "theme-based content" feature lets you insert formatted examples which it then copies automatically - saving you formatting headaches each time.
UPDATE: In latest LiGo versions, you no longer even need to add formatted examples. We learn your formatting from your past posts and automatically adjust your tone.
7. Clear Separators for Sections
Use separators like | or • to organize your thoughts. LiGo’s built-in formatting captures these separators directly, replicating your formatting style effortlessly once you've set your example posts.
Example:
Tips | Tools | Tactics
8. Powerful Call-to-Actions
Highlight your CTA clearly with bold text or icons like ✔️. LiGo can even automatically suggest strong CTAs based on your best-performing posts.
Example: ✔️ Sign up for a free trial of LiGo.
9. Consistency in Formatting Style
Consistent formatting = professional branding. The beauty of LiGo? Once you set your preferred formatting style in your example posts, it auto-applies this style, so you don’t need manual tweaks every time.
10. Finish Strong
Always close with a clear, engaging CTA. LiGo's Analytics Dashboard suggests ideal closings based on what has historically driven your highest engagement.
Example: Ready to upgrade your LinkedIn game? Explore LiGo's LinkedIn Formatting Tools now.
LiGo Solves These Formatting Pains - Forever
LiGo isn’t just another LinkedIn tool; it’s your AI-powered LinkedIn assistant designed specifically for agency owners, busy founders, and professionals who don't have time to manually format every post. With LiGo, your posts are automatically formatted exactly how you like them, every single time.
Ready to make formatting effortless and consistent?
👉 Try LiGo today and see the difference.
Your readers - and your engagement rates - will thank you.
