5 Ways Agencies Can Use LinkedIn Comment Impressions to Grow Multiple Client Accounts (2025 Guide)

Managing multiple client LinkedIn accounts is a juggling act.

You need to create content, engage with their audience, and show results – all while keeping each brand's voice distinct and authentic.

And let's be honest: creating 3-5 original posts per week for each client is unsustainable.

That's why LinkedIn's new comment impressions feature is a complete game-changer for agencies.

This quiet update – which shows you exactly how many people viewed your comments on other posts – opens up an entirely new strategic approach to managing multiple client accounts efficiently.

In this guide, I'll show you exactly how to leverage comment impressions to:

• Maintain consistent client visibility with 60% less time investment

• Create a scalable system for managing multiple accounts simultaneously

• Turn commenting into a measurable KPI that clients actually understand

• Generate more profile views and connection requests without creating original content

• Develop a unified workflow that your team can implement immediately

Let's begin.

Why Comment Impressions Matter for Agencies

Before we get to the tactical stuff, let's understand why this feature fundamentally changes the game for agencies:

1. The math finally works in your favor

Creating a high-quality LinkedIn post for a client takes approximately 60-90 minutes when you factor in research, writing, editing, approval, and posting.

A thoughtful, strategic comment takes 5-10 minutes.

Yet a well-placed comment can generate 50-70% of the impressions of an original post – making it 5-7x more efficient on a per-impression basis.

2. It solves the content creation bottleneck

The biggest challenge in social media management is consistent content creation. Comment-focused strategies create a reliable visibility engine between your scheduled posts.

3. It provides daily measurable results

Clients want to see activity and results. Comment impressions give you daily metrics to share, rather than waiting for posts to accumulate engagement.

4. It creates a more natural networking strategy

Commenting puts your clients in conversation with industry leaders and potential partners in an authentic way that pure posting doesn't accomplish.

The 5-Part Framework for Agencies

Here's the system we've developed after working with agencies managing anywhere from 5 to 50 LinkedIn accounts simultaneously (I'll recommend a tool that can help with the below strategies):

Strategy #1: The Multi-Voice Commenting System

The biggest challenge for agencies is maintaining authentic, distinct voices across multiple clients.

Here's how to solve this:

Step 1: Create voice guidelines for each client

Develop a one-page reference document that includes:

• Key industry terms they use frequently

• Perspective on major industry topics

• Tone characteristics (analytical, conversational, authoritative, etc.)

• Types of insights they typically share

Step 2: Build a comment template library

Create customizable templates for different comment types:

• Value-adding insights

• Thoughtful questions

• Experience sharing

• Resource recommendations

Step 3: Implement a voice-preservation workflow

• Use AI tools like LiGo to generate baseline comments in each client's voice

• Have account managers add client-specific insights and refinements

• Develop final approval workflows that maintain efficiency

One agency using this system reported:

• 80% reduction in time spent crafting comments

• 94% client approval rate on first submission

• Consistent voice preservation across multiple team members

Strategy #2: The Strategic Content Radar

Instead of randomly finding posts to comment on, develop a systematic approach to identifying high-value commenting opportunities for each client:

Step 1: Create client-specific monitoring lists For each client, build three targeted lists:

• Visibility Amplifiers: Industry influencers and thought leaders

• Strategic Connections: Potential partners, clients, and collaborators

• Community Builders: Groups and hashtags where their audience congregates

Step 2: Implement daily monitoring rotations

• Morning scan: Check for overnight posts from Visibility Amplifiers

• Midday check: Review Strategic Connections content

• Afternoon review: Monitor Community posts gaining traction

Step 3: Prioritize opportunities using the AIE Framework For each potential comment opportunity, score it on:

• Audience alignment: How closely does the post's audience match your client's target?

• Impression potential: How much engagement is the post already receiving?

• Expertise showcase: Can your client add unique value to this conversation?

Prioritize opportunities scoring high across all three dimensions.

Strategy #3: The Comment-to-Content Flywheel

Turn commenting into a content research engine that powers your client's original posts:

Step 1: Track comment performance data For each client, maintain a simple spreadsheet documenting:

• Topics commented on

• Impression counts for each comment

• Engagement received (replies, reactions)

• Profile visits generated

Step 2: Identify content patterns Weekly, analyze which comment topics generated the most impressions and engagement for each client.

Step 3: Expand high-performing comments into original content Take the 2-3 comments that performed best each week and develop them into:

• Full LinkedIn posts

• Newsletter content

• Blog articles

• Thought leadership pieces

This creates a virtuous cycle: Comments inform content strategy, which generates more commenting opportunities.

Strategy #4: The Scalable Engagement Calendar

Create a sustainable system for managing comment engagement across multiple clients:

Step 1: Develop a staggered commenting schedule Rather than trying to manage all clients simultaneously, create a rotating schedule:

• Group A clients: Heavy commenting on Mondays and Thursdays

• Group B clients: Focused on Tuesdays and Fridays

• Group C clients: Concentrated on Wednesdays

Step 2: Batch your workflows Block specific times for different commenting activities:

• 9-10 AM: Opportunity identification for all clients

• 10-11 AM: Comment drafting

• 2-3 PM: Comment refinement and posting

• 4-5 PM: Engagement monitoring and responses

Step 3: Create client-specific engagement targets Develop weekly commenting goals for each client based on their package:

• Starter package: 5-7 strategic comments weekly

• Standard package: 10-12 strategic comments weekly

• Premium package: 15+ strategic comments weekly with industry influencers

Clients appreciate having clear engagement metrics that you can consistently deliver.

Strategy #5: The Results Documentation System

Turn comment impressions into a valuable client reporting metric:

Step 1: Develop a comment analytics dashboard Create a simple dashboard showing:

• Total comment impressions

• Average impressions per comment

• Week-over-week growth

• Top-performing comments

• Profile views generated

Step 2: Integrate impression data with other metrics Connect comment activity to broader client goals:

• Profile visit increases

• Connection request growth

• Inquiry/lead generation

• Website traffic from LinkedIn

Step 3: Present strategic insights, not just metrics In client reports, highlight:

• Which conversations drove the most visibility

• What topics resonated with their audience

• New connection opportunities identified

• Recommended content topics based on comment performance

One agency implementing this system saw a 40% increase in client retention by demonstrating the value of their comment-focused strategy.

With LiGo for LinkedIn's Chrome Extension, you can create comments like this in your or your client's voice, you can have separate "comment styles" for different clients of yours. Here's what I use:

Implementation Guide for Agency Teams

Here's how to roll this out across your agency:

Week 1: Audit and Setup

• Analyze current client engagement strategies

• Document existing visibility metrics as baseline

• Create client voice guidelines and template libraries

Week 2: System Building

• Develop client-specific monitoring lists

• Set up tracking systems for comment performance

• Create workflow calendars for your team

Week 3: Initial Implementation

• Begin strategic commenting with 2-3 pilot clients

• Document early results and refine approach

• Train additional team members on the system

Week 4: Scale and Optimize

• Expand to additional clients

• Develop reporting templates

• Identify opportunities for further efficiency

Common Challenges and Solutions

Challenge #1: Maintaining consistent quality across multiple accounts
Solution: Implement a peer review system where team members periodically review each other's comments for clients outside their portfolio.

Challenge #2: Managing client expectations about results
Solution: Create a simple one-pager explaining comment impressions and their value as part of a holistic LinkedIn strategy.

Challenge #3: Scaling the approach as you add more clients
Solution: Use tiered service models where comment frequency varies by package level, allowing you to accommodate more clients without sacrificing quality.

Conclusion: The Agency Advantage

LinkedIn's comment impressions feature hasn't just changed the platform – it's changed the entire value proposition for agencies managing client accounts.

By implementing the frameworks outlined in this guide, you can:

• Provide consistent client visibility without content creation burnout

• Deliver measurable results on a daily and weekly basis

• Scale your LinkedIn management services without sacrificing quality

• Create a sustainable system that your team can execute reliably

The agency teams who embrace this strategic shift will find themselves with happier clients, better results, and more sustainable workflows.

Are you using comment impressions in your client strategy?

What challenges have you encountered?

Share your experiences in the comments below.