Let's be honest: most agency owners have the same relationship with LinkedIn that I have with my gym membership. We know we should use it regularly, we occasionally show up with great enthusiasm, then disappear for weeks at a time.
Why? Because creating LinkedIn content while running an agency feels like trying to write a novel while putting out kitchen fires. You know it's important, but somehow client emergencies always take priority.
And that's exactly why choosing the right LinkedIn tool matters. The difference between AuthoredUp and alternatives like LiGo isn't just about features-it's about whether you'll actually stick with LinkedIn long enough to see results.
So let's compare these tools with a focus on what actually matters for busy agency owners and consultants.
Understanding Today's LinkedIn Landscape
LinkedIn in 2025 has evolved significantly from previous years. The platform's algorithm now prioritises:
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Authentic expertise over generic content
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Consistent engagement over sporadic activity
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Meaningful conversations over superficial interactions
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Mobile-friendly content creation for professionals on the go
Today's LinkedIn rewards genuine thought leadership and real expertise-precisely the things busy agency owners struggle to consistently deliver while managing client work.
Different tools approach these challenges in different ways. Let's look at how AuthoredUp and LiGo address them, with a focus on their strengths and limitations for agency workflows.
AuthoredUp: Strengths and Limitations
AuthoredUp gained popularity by addressing a specific pain point: making LinkedIn posts look better. Here's an objective assessment of what it does well and where it has limitations.
What AuthoredUp Does Well
Native Formatting Tools
AuthoredUp's Chrome extension enhances LinkedIn's native composer with formatting options like bold text, bullet points, and custom spacing. For professionals who already know what to write, these tools help content stand out visually and maintain consistent formatting.
LinkedIn-Native Experience
Because it works directly within LinkedIn's interface, AuthoredUp provides a seamless experience for users who prefer working directly on the platform. As LinkedIn experts note, this integration feels natural for frequent LinkedIn users.
Basic Analytics
The platform offers straightforward analytics that track engagement metrics and follower growth, giving users a basic understanding of content performance.
Team Collaboration
For larger agencies, AuthoredUp offers collaboration features that allow teams to work together on content while maintaining consistent formatting standards.
Where AuthoredUp Falls Short
According to Magic Post's analysis and user feedback, AuthoredUp has several limitations worth considering:
Content Creation Assistance
AuthoredUp doesn't generate content ideas or posts-it only helps format content you've already written. For busy professionals facing the "blank page" problem, this limitation means you still need to create everything from scratch, which can be the biggest time barrier to consistent posting.
Platform Dependency
The tool is limited to desktop Chrome browsers, which can be restrictive for professionals who work across multiple devices or need to create content on the go. In a world where inspiration often strikes between meetings, this desktop-only approach can be limiting.
Pricing Structure
While the Individual plan ($19.95/month) is reasonably priced, the Team plan requires a minimum of 3 users at $14.95/user/month, totaling at least $44.85/month-potentially excessive for smaller agencies or solopreneurs with just one assistant.
Analytics Depth
The analytics focus on basic metrics without providing deeper insights about what's working and why, making it difficult to refine your content strategy based on performance data.
LiGo: A Different Approach to LinkedIn Growth
LiGo takes a fundamentally different approach to supporting LinkedIn growth, focusing on content creation rather than just formatting. Let's examine its strengths and considerations.
LiGo's Key Advantages
Content Intelligence System
Instead of starting with a blank page, LiGo organizes your expertise into themes, then generates complete post drafts based on those themes. This approach helps solve the "what should I write about?" problem that many busy professionals face.
Voice-Driven Creation
For professionals constantly moving between meetings, LiGo's voice-to-post functionality allows content creation on the go. Speak your thoughts, and the system transforms them into polished LinkedIn posts that maintain your professional voice.
Cross-Device Accessibility
Unlike AuthoredUp's Chrome-only limitation, LiGo works across browsers and devices, including mobile. This flexibility allows you to manage your LinkedIn presence wherever and whenever you work.
Interactive Analytics
Rather than just displaying metrics, LiGo's analytics answer specific questions about content performance and provide actionable recommendations for improvement-transforming data into strategic guidance.
Flexible Team Features
LiGo includes delegate access in its Standard plan ($29/month), allowing team collaboration without the minimum user requirement of AuthoredUp's team pricing. This is particularly valuable for smaller agencies.
Considerations About LiGo
Learning Curve
Setting up content themes requires an initial time investment to properly capture your expertise areas and voice. While this pays dividends later, it does require more upfront configuration than AuthoredUp.
Different Workflow
If you're accustomed to writing directly in LinkedIn's composer, LiGo's approach of generating content first, then publishing to LinkedIn, represents a workflow change that takes adjustment.
Pricing Structure
While LiGo's Standard plan ($29/month) is comparable to AuthoredUp's Individual plan, the Premium tier ($64/month) represents a larger investment-though it includes significantly more features.
Feature Comparison: Making an Informed Choice
| Feature | AuthoredUp | LiGo |
|---|---|---|
| Starting Price | $19.95/month (Individual) | $29/month (Standard) |
| Team Features | $44.85/month minimum (3 users) | Included in Standard plan |
| Content Creation | Manual creation with formatting | AI-generated posts from themes |
| Mobile Access | Limited to desktop Chrome | Full cross-device functionality |
| Analytics | Basic metrics dashboard | Interactive insights with recommendations |
| Free Trial | No | Yes (no credit card required) |
| Platform Integration | Works within LinkedIn | Standalone platform with LinkedIn publishing |
Finding Your Best Fit: Decision Framework
Both platforms serve different needs and workflows. Here's a framework to help determine which might work better for your specific situation:
AuthoredUp Might Be Your Better Choice If:
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You already have a content creation process and primarily need formatting help
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You exclusively use desktop Chrome and don't need mobile creation capabilities
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Your team structure requires at least 3 people with platform access
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You prefer working directly within LinkedIn's native interface
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Visual formatting of posts is your primary challenge
LiGo Might Serve You Better If:
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Content creation itself is your biggest challenge ("what should I write?")
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You need to create LinkedIn content between meetings or while on the go
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You're a smaller agency that needs occasional team access without the cost of multiple seats
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You want deeper insights about what content actually drives results
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Managing multiple voices or expertise areas is important to your strategy
Real-World Application: Agency Workflows
To illustrate how these differences play out in practice, consider these typical agency scenarios:
Scenario 1: Content Creation Process
With AuthoredUp:
Sarah, an agency owner, needs to create a LinkedIn post. She opens LinkedIn in Chrome and faces the familiar challenge of the blank composer. After 20 minutes of thinking about what to write, she manages to draft something based on a recent client interaction. She then uses AuthoredUp to format the post with bullet points and spacing before publishing.
With LiGo:
Sarah opens LiGo, selects her "Client Success" theme, and requests ideas about a recent client win. She reviews six different post variations, each with a different approach to the topic. She selects one that resonates, makes minor edits to personalize it further, and schedules it according to LiGo's recommended timing. The entire process takes less than five minutes.
Scenario 2: Mobile Workflow
With AuthoredUp:
Between client meetings, Mark has an insight he wants to share on LinkedIn. Since AuthoredUp isn't available on mobile, he sends himself an email reminder to create the post when he's back at his desk. By end of day, he's forgotten the specific angle he wanted to take, and the post never gets created.
With LiGo:
Between meetings, Mark uses LiGo's mobile voice feature to capture his insight in 30 seconds. The system transforms his spoken thoughts into a polished post, which he quickly reviews and schedules before his next meeting. The idea goes from concept to scheduled post in under a minute.
Scenario 3: Team Collaboration
With AuthoredUp:
Jasmine's small agency (herself plus an occasional assistant) needs to create content for clients. AuthoredUp's team plan requires a minimum of 3 users at $44.85/month. Since they only need two people to access the tool, they're effectively paying for a seat that nobody uses.
With LiGo:
Jasmine uses LiGo's Standard plan ($29/month) and grants delegate access to her assistant when needed. They can both maintain separate LinkedIn profiles while collaborating on content. When her agency grows, adding additional team members won't require a pricing tier jump.
Making an Informed Decision
When choosing between AuthoredUp and LiGo, consider these practical questions:
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Content Creation Challenge: Is your primary LinkedIn obstacle formatting existing content, or coming up with what to write in the first place?
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Mobile Workflow Importance: How often do you need to create or manage LinkedIn content away from your desk?
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Team Structure Reality: How many people actually need access to your LinkedIn tools, and does paying for a minimum of three users make sense?
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Time Investment Priority: Which would save you more time: better formatting tools or content generation assistance?
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Strategic Insight Needs: Do you need basic metrics, or deeper insights about what's working and why?
There's no one-size-fits-all answer here. The best tool depends entirely on where your specific LinkedIn challenges lie. AuthoredUp excels at formatting, while LiGo focuses on solving the content creation problem itself.
Try Before You Commit
If you're currently using AuthoredUp but find yourself struggling with content creation more than formatting, LiGo offers a distinctly different approach that might better align with your actual workflow.
LiGo offers a free trial with no credit card required, giving you the opportunity to experience the difference firsthand. Setting up a theme around your expertise takes about 15 minutes and can quickly demonstrate whether content generation or formatting is your bigger LinkedIn obstacle.
