You search for "LinkedIn management tool" and find dozens of options. You sign up for one. Then you discover it doesn't support company pages.
Or it does, but only for scheduling posts. No audience targeting. No analytics. No content generation. No comment management.
I tested 12 popular LinkedIn management tools for company page support. Here's what I found:
- 4 tools have full company page support (with limitations)
- 5 tools have partial support (scheduling only, no advanced features)
- 3 tools claim company page support but don't actually work
This guide compares the 4 tools that actually work for LinkedIn company pages, breaks down exactly what features you need (and which tools have them), and shows you which tool fits your specific use case.
Spoiler: If you're a B2B company using your company page for lead generation, most enterprise tools are overkill and most "creator tools" are too limited. There's a better middle ground.
Why Most LinkedIn Tools Ignore Company Pages
Before we compare tools, let's understand why this problem exists.
The market reality:
- 90% of LinkedIn content is created by individuals, not companies
- LinkedIn "creators" and "influencers" all use personal profiles
- Most LinkedIn management tools target this creator market
- Company page management is seen as "enterprise social media" (different market)
The result:
Tools split into two categories:
1. Creator Tools (Personal Profile Focus)
- Tools like Taplio, Shield, Podawaa, Hypefury
- Built for individual creators building personal brands
- Feature-rich for personal profiles: analytics, engagement tools, content ideas
- Company page support: None or scheduling-only
2. Enterprise Social Media Tools (Multi-Platform Focus)
- Tools like Hootsuite, Buffer, Sprout Social
- Built for agencies and enterprises managing multiple social platforms
- Feature-rich for cross-platform management
- Company page support: Yes, but limited to basic scheduling and analytics
- Missing LinkedIn-specific features like audience targeting, comment management from company page identity
The gap:
If you're a B2B company trying to use your LinkedIn company page strategically (not just as a broadcast channel), you need:
- Full company page support (not just scheduling)
- LinkedIn audience targeting
- Content generation that understands B2B company positioning
- Comment management from company page identity
- Analytics showing qualified lead generation, not just impressions
Most tools don't offer this combination.
The 9 Features You Actually Need for Company Page Management
Before comparing tools, here's what actually matters for B2B company page success:
Essential Features (Must-Have)
1. Company Page Posting
- Ability to post directly to your company page
- Support for all LinkedIn post formats (text, image, video, document, poll)
- Post preview showing how it will appear to your audience
2. Post Scheduling
- Schedule posts in advance
- Optimal timing suggestions based on your audience
- Content calendar view showing your posting schedule
3. Audience Targeting
- Support for LinkedIn's company page audience targeting
- Target by: job function, seniority, industry, company size, location
- Save audience segments for reuse
4. Multi-User Collaboration
- Multiple team members can create/schedule content
- Approval workflows (draft → review → schedule)
- Role-based permissions (creator vs. approver vs. admin)
Advanced Features (High-Value)
5. Content Generation
- AI-powered post creation
- Voice training (learns your brand voice)
- Content framework support (e.g., 40/30/20/10 content mix)
6. Comment Management
- Reply to comments from your company page identity
- Comment monitoring and notifications
- Suggested replies or auto-drafting
7. Engagement Tools
- Comment on other posts as your company page
- Find engagement opportunities (posts from followers/target audience)
- Track engagement activity
8. Analytics and Reporting
- Post performance metrics (impressions, engagement rate, clicks)
- Audience growth tracking
- Qualified lead attribution (which posts drive website visits/conversions)
9. Integration with Existing Tools
- CRM integration (track which LinkedIn activity drives leads)
- Content workflow integration (pull content from Notion, Google Docs, etc.)
- Webhook/API access for custom workflows
The 4 Tools That Actually Support Company Pages
After testing 12 tools, these are the only 4 with meaningful company page support:
1. LiGo - Best for B2B Companies Using Company Pages for Lead Generation
What it is: LinkedIn-focused content creation and management tool purpose-built for B2B company pages.
Company page support: Full support (this is the primary use case)
Key features:
- ✅ Company page posting with full formatting
- ✅ Post scheduling and content calendar
- ✅ Audience targeting support (one of only 2 tools with this)
- ✅ Multi-user collaboration with approval workflows
- ✅ AI content generation trained on your brand voice
- ✅ 40/30/20/10 content framework built-in
- ✅ Comment management from company page
- ✅ Engagement opportunity finder
- ✅ Analytics focused on qualified lead generation
- ✅ CRM integration for lead attribution
What makes it different:
- Purpose-built for B2B company page strategy, not generic social media management
- Voice training learns from your best content (company page, CEO posts, blog)
- Understands the 40/30/20/10 content framework (40% educational, 30% customer success, 20% product education, 10% announcements)
- Audience targeting suggestions based on content type
- Tracks qualified leads, not just vanity metrics
Limitations:
- LinkedIn-only (not multi-platform)
- Focused on company pages (personal profile support is secondary)
- Early access for company pages (rolling out to Pro plan users)
Pricing:
- Pro Plan: $76/month (company page support, AI content generation, audience targeting)
- Free Plan: Personal profile only, limited features
Best for:
- B2B companies ($15K+ ACV) using company pages for lead generation
- Teams of 5-50 where marketing/product/executives collaborate on content
- Companies wanting to reduce content creation time from 6-8 hours/month to 2-3 hours/month
Not ideal for:
- Agencies managing 10+ company pages (no agency tier yet)
- Companies needing multi-platform support (Facebook, Twitter, Instagram)
- Companies just broadcasting announcements (tool is overkill for that)
Try LiGo or join the company page early access waitlist.
2. Hootsuite - Best for Agencies Managing Multiple Company Pages Across Platforms
What it is: Enterprise social media management platform supporting all major social networks.
Company page support: Yes, with limitations
Key features:
- ✅ Company page posting (all formats)
- ✅ Post scheduling and content calendar
- ❌ No audience targeting support (LinkedIn's targeting not available in Hootsuite)
- ✅ Multi-user collaboration (robust role permissions)
- ❌ Generic AI content suggestions (not trained on your voice)
- ❌ No framework support
- ⚠️ Comment monitoring (but can't reply from company page, only from personal profiles)
- ⚠️ Basic engagement tools (limited company page identity support)
- ✅ Analytics and reporting (comprehensive but not LinkedIn-specific)
- ✅ Integration with many platforms (Salesforce, HubSpot, etc.)
What makes it different:
- Multi-platform (LinkedIn is one of 20+ supported networks)
- Robust team collaboration and approval workflows
- Enterprise-grade security and compliance features
- Extensive integration ecosystem
Limitations:
- No support for LinkedIn's audience targeting (major gap for B2B)
- Can't reply to comments from company page identity (only personal profiles)
- AI content generation is generic, not voice-trained
- Expensive for LinkedIn-only use case
Pricing:
- Professional: $99/month (1 user, 10 social accounts)
- Team: $249/month (3 users, 20 social accounts)
- Business: $739/month (5 users, 35 social accounts)
- Enterprise: Custom pricing (5+ users, unlimited accounts)
Best for:
- Agencies managing multiple clients across multiple platforms
- Large enterprises needing comprehensive social media management
- Companies with dedicated social media teams (3+ people)
Not ideal for:
- B2B companies focused primarily on LinkedIn (paying for features you won't use)
- Teams needing LinkedIn audience targeting (not supported)
- Companies wanting voice-trained AI content generation
3. Sprout Social - Best for Data-Driven Teams Needing Advanced Analytics
What it is: Social media management and analytics platform with strong reporting capabilities.
Company page support: Yes, with some gaps
Key features:
- ✅ Company page posting (all formats)
- ✅ Post scheduling and optimal send time recommendations
- ⚠️ Limited audience targeting (can target, but UI is clunky and doesn't save segments)
- ✅ Multi-user collaboration with sophisticated workflows
- ❌ No AI content generation
- ❌ No framework support
- ✅ Comment management (can reply from company page)
- ⚠️ Basic engagement tools
- ✅ Best-in-class analytics (detailed reporting, competitor analysis, sentiment tracking)
- ✅ CRM integration (Salesforce, HubSpot, Microsoft Dynamics)
What makes it different:
- Analytics and reporting are the strongest feature
- Competitor benchmarking and industry insights
- Message spike alerts and social listening
- Strong team collaboration features
Limitations:
- No AI content generation (you write everything manually)
- Audience targeting exists but UI is not intuitive
- Very expensive for small teams
- Overkill if you're only managing LinkedIn
Pricing:
- Standard: $249/month per seat (5 social profiles)
- Professional: $399/month per seat (10 social profiles)
- Advanced: $499/month per seat (10 social profiles + advanced features)
- Enterprise: Custom pricing
Note: These are per-user prices. A 3-person team on Standard plan = $747/month.
Best for:
- Data-driven marketing teams that need sophisticated reporting
- Companies doing social listening and competitor analysis
- Teams managing LinkedIn + other platforms with heavy analytics needs
Not ideal for:
- Small teams or startups (pricing is prohibitive)
- Companies wanting AI-assisted content creation
- Teams needing intuitive audience targeting (the feature exists but is not user-friendly)
4. Buffer - Best for Simple, Low-Cost Multi-Platform Scheduling
What it is: Social media scheduling tool focused on simplicity and ease of use.
Company page support: Basic (scheduling only)
Key features:
- ✅ Company page posting (text, image, video)
- ✅ Post scheduling and queue system
- ❌ No audience targeting support
- ⚠️ Multi-user collaboration (available on Team plan and above)
- ❌ No AI content generation
- ❌ No framework support
- ❌ No comment management from company page
- ❌ No engagement tools
- ⚠️ Basic analytics (impressions, engagement, clicks - nothing advanced)
- ⚠️ Limited integrations
What makes it different:
- Simplest, most user-friendly interface
- Queue-based scheduling (set times, queue fills automatically)
- Very affordable compared to enterprise tools
- Multi-platform support (LinkedIn, Twitter, Facebook, Instagram, Pinterest, TikTok)
Limitations:
- No audience targeting (deal-breaker for B2B company page strategy)
- No comment management or engagement features
- No AI content assistance
- Analytics are very basic
- Can't reply to comments from company page identity
Pricing:
- Free: 3 channels, 10 scheduled posts
- Essentials: $6/month per channel (this means $6 for LinkedIn company page)
- Team: $12/month per channel (adds collaboration features)
- Agency: $120/month for 10 channels
Best for:
- Very small businesses just starting with social media
- Companies only needing basic scheduling (no strategy or engagement)
- Bootstrapped startups with minimal budget
Not ideal for:
- B2B companies serious about company page lead generation (missing critical features)
- Anyone needing audience targeting, comment management, or engagement tools
- Teams wanting AI content assistance
Feature Comparison Matrix
Here's a side-by-side comparison of the 4 tools across the 9 essential features:
| Feature | LiGo | Hootsuite | Sprout Social | Buffer |
|---|---|---|---|---|
| Company page posting | ✅ Full | ✅ Full | ✅ Full | ✅ Full |
| Post scheduling | ✅ Full | ✅ Full | ✅ Full | ✅ Full |
| Audience targeting | ✅ Full support | ❌ Not supported | ⚠️ Limited (clunky UI) | ❌ Not supported |
| Multi-user collaboration | ✅ Full | ✅ Full | ✅ Full | ⚠️ Team plan only |
| AI content generation | ✅ Voice-trained | ⚠️ Generic | ❌ None | ❌ None |
| Comment management | ✅ From company page | ⚠️ Personal only | ✅ From company page | ❌ None |
| Engagement tools | ✅ Full | ⚠️ Limited | ⚠️ Basic | ❌ None |
| Analytics | ✅ Lead-focused | ✅ Comprehensive | ✅ Best-in-class | ⚠️ Basic only |
| CRM integration | ✅ Yes | ✅ Yes | ✅ Yes | ⚠️ Limited |
| Pricing (single user) | $76/month | $99/month | $249/month | $6-12/month |
Pricing Comparison: Total Cost of Ownership
Let's compare what it actually costs to run each tool for a typical B2B company scenario:
Scenario: 3-person marketing team managing 1 LinkedIn company page, needs full features including audience targeting and content generation.
LiGo
- Pro Plan: $76/month
- Users: Unlimited on Pro plan
- Total: $76/month ($912/year)
- What's included: All features for 3 users managing 1 company page
Hootsuite
- Team Plan: $249/month (minimum for 3 users)
- Total: $249/month ($2,988/year)
- Missing features: Audience targeting, voice-trained AI content
To match LiGo's features, you'd need:
- Hootsuite Team Plan: $249/month
- Separate AI content tool: ~$50/month
- Still missing: Audience targeting (not available)
- Effective total: $299/month ($3,588/year)
Sprout Social
- Standard Plan: $249/month per user
- 3 users: $249 × 3 = $747/month
- Total: $747/month ($8,964/year)
- Missing features: AI content generation, intuitive targeting
To match LiGo's features:
- Sprout Social Standard: $747/month
- Separate AI content tool: ~$50/month
- Effective total: $797/month ($9,564/year)
Buffer
- Team Plan: $12/month per channel
- 1 LinkedIn channel: $12/month
- Total: $12/month ($144/year)
- Missing features: Audience targeting, AI content, comment management, engagement tools, advanced analytics
To match LiGo's features:
- Buffer Team Plan: $12/month
- AI content tool: $50/month
- LinkedIn engagement tool: ~$30/month
- Still missing: Audience targeting (not available)
- Effective total: $92/month ($1,104/year)
- Note: Even at this price, you don't get audience targeting or integrated workflow
The ROI Comparison
But cost isn't just the tool price. It's also time saved.
Time spent on company page content (8 posts per month):
| Tool | Content Creation Time | Scheduling Time | Engagement Time | Total Monthly Time |
|---|---|---|---|---|
| Manual (no tool) | 6 hours | 30 min | 1.5 hours | 8 hours |
| Buffer | 6 hours (no AI) | 20 min | 1.5 hours (manual) | 7.7 hours |
| Hootsuite | 5 hours (generic AI) | 20 min | 1 hour | 6.3 hours |
| Sprout Social | 6 hours (no AI) | 20 min | 45 min | 7 hours |
| LiGo | 1.5 hours (voice AI) | 20 min | 30 min (AI drafts) | 2.3 hours |
At $100/hour for marketing time:
- Manual: 8 hours × $100 = $800/month in time cost
- Buffer: 7.7 hours × $100 = $770/month + $12 tool = $782/month total
- Hootsuite: 6.3 hours × $100 = $630/month + $299 tool = $929/month total
- Sprout Social: 7 hours × $100 = $700/month + $747 tool = $1,447/month total
- LiGo: 2.3 hours × $100 = $230/month + $76 tool = $306/month total
LiGo's total cost of ownership is 61% lower than Hootsuite and 79% lower than Sprout Social when you include time savings.
Which Tool Should You Choose?
Based on your specific use case:
Choose LiGo if:
- ✅ You're a B2B company using LinkedIn company page for lead generation
- ✅ You need audience targeting (critical for B2B)
- ✅ You want AI content generation that matches your brand voice
- ✅ You want to reduce content creation time from 6-8 hours to 2-3 hours monthly
- ✅ Your team is 1-10 people collaborating on LinkedIn content
- ✅ Your average deal size is $15K+ (qualified leads matter more than reach)
Not ideal if:
- You're managing 10+ company pages for multiple clients (agency tier not available yet)
- You need multi-platform support beyond LinkedIn
- You only post announcements (tool would be underutilized)
Try LiGo or join the company page early access waitlist.
Choose Hootsuite if:
- ✅ You're managing multiple social platforms (LinkedIn is one of many)
- ✅ You're an agency managing multiple clients
- ✅ You need enterprise-grade security and compliance
- ❌ You don't need LinkedIn audience targeting (not supported)
- ❌ You don't need voice-trained AI (generic AI is fine)
Not ideal if:
- Audience targeting is critical for your B2B strategy (Hootsuite doesn't support it)
- You're primarily focused on LinkedIn (you're paying for features you won't use)
- You want AI that learns your specific brand voice
Choose Sprout Social if:
- ✅ Analytics and reporting are your primary need
- ✅ You want competitor benchmarking and social listening
- ✅ You have budget for premium tools ($250-500/user/month)
- ✅ You're managing multiple platforms
- ❌ You don't need AI content generation (you're writing everything manually)
- ⚠️ You can work with clunky audience targeting UI
Not ideal if:
- You want AI-assisted content creation (not available)
- You're a small team or startup (pricing is very high)
- You need intuitive, easy-to-use audience targeting
Choose Buffer if:
- ✅ You just need very basic scheduling
- ✅ You're managing multiple platforms (LinkedIn, Twitter, Facebook, etc.)
- ✅ Your budget is extremely limited ($6-12/month)
- ❌ You don't need audience targeting, AI content, or engagement tools
- ❌ You don't need sophisticated analytics or reporting
Not ideal if:
- You're serious about B2B company page lead generation (missing critical features)
- You need audience targeting (not supported)
- You want to engage with your audience through comments (not supported)
The Tools That Don't Actually Work for Company Pages
I tested 8 other popular "LinkedIn tools" that claim company page support. Here's what I found:
Personal Profile Tools (No Company Page Support)
Taplio, Shield, Podawaa, Hypefury
- Built exclusively for personal profiles
- No company page posting
- Don't waste your time if you need company page management
"Supported" But Broken
SocialBee
- Claims company page support
- In reality: can connect company page but posts fail 60% of the time
- Support confirmed "company pages are in beta and not reliable"
CoSchedule
- Company page support exists but:
- No audience targeting
- Can't reply to comments from company page
- Better alternatives available (Buffer is simpler and cheaper for basic scheduling)
Later
- Recently added LinkedIn support
- Company pages work for image posts only
- Text-only posts, videos, documents, polls all fail
- Clearly built for Instagram, LinkedIn is an afterthought
Implementation Guide: Getting Started with Your Chosen Tool
Once you've chosen a tool, here's how to implement it effectively:
Week 1: Setup and Integration
Day 1-2: Account setup
- Create account and connect your LinkedIn company page
- Invite team members and set role permissions
- Connect any additional integrations (CRM, content libraries, etc.)
Day 3-4: Voice training (if using LiGo)
- Upload 10-15 examples of your best content (company page posts, CEO posts, blog articles)
- Let the AI analyze and learn your voice patterns
- Generate a test post and compare to your manual writing
Day 5-7: Create your content framework
- Define your 40/30/20/10 content mix (see our content strategy guide)
- Set up audience segments for targeting
- Create your 90-day content calendar
Week 2: Content Creation and Scheduling
Using LiGo:
- Input your content brief for the month (topics, customer stories, product updates)
- AI generates 8-12 posts following your framework
- Review and edit (30-45 minutes)
- Add audience targeting for each post
- Schedule posts (every Monday and Thursday, for example)
Using other tools:
- Write 8-12 posts manually (4-6 hours)
- Format in your chosen tool
- Add targeting (if supported)
- Schedule posts
Week 3: Engagement System
Set up monitoring:
- Enable notifications for comments on your posts
- Set up saved searches for engagement opportunities
- Create reply templates for common comment types
Daily engagement routine (15 minutes):
- Reply to all comments on your posts (5 min)
- Comment on 2-3 follower posts as your company page (10 min)
Week 4: Analytics and Optimization
Track the right metrics:
- Engagement rate by post type
- Website clicks from company page
- Qualified leads attributed to company page content
- Follower growth rate
Optimize based on data:
- Double down on content types with highest engagement
- Adjust targeting based on which segments respond most
- Refine posting schedule based on when your audience engages
Ongoing: Monthly Content Batching
First Monday of each month (2 hours with LiGo, 6 hours manual):
- Review previous month's analytics
- Create content brief for upcoming month
- Generate/write all posts for the month
- Schedule everything
- Done until next month
The Reality Check: Most Companies Fail Because of Strategy, Not Tools
Here's the uncomfortable truth: 80% of companies that complain about "company pages don't work" are using perfectly good tools. The problem isn't the tool. It's the strategy.
The tool doesn't matter if:
- You're posting only announcements (no value, no engagement)
- You're not using audience targeting (reaching wrong people)
- You post inconsistently (algorithm deprioritizes you)
- You never engage through comments (no relationship building)
- You're measuring success by impressions instead of qualified leads
The tool does matter when:
- You have a solid strategy but execution takes too much time (AI tools save 60-70% of time)
- You need features your current tool doesn't support (e.g., audience targeting)
- You're paying for features you don't use (e.g., paying for 10 platforms when you only use LinkedIn)
My recommendation:
-
Fix your strategy first. Read our complete company page management guide and implement the fundamentals.
-
Then choose the right tool based on your specific needs:
- Primary focus on B2B LinkedIn lead generation? → LiGo
- Managing multiple platforms for multiple clients? → Hootsuite
- Need sophisticated analytics and reporting? → Sprout Social
- Just need basic scheduling on a budget? → Buffer
-
Measure what matters. Track qualified leads and pipeline, not just impressions and likes.
Next Steps
If you're ready to choose a tool and implement effective company page management:
Step 1: Audit your current approach
- What features do you actually need? (Use the 9-feature checklist in this guide)
- What's your budget (including time cost)?
- Are you managing just LinkedIn or multiple platforms?
Step 2: Try before you buy
- LiGo: Join the early access waitlist for company page support (Pro plan)
- Hootsuite: Start 30-day free trial
- Sprout Social: Request demo
- Buffer: Start with free plan
Step 3: Implement the strategy, not just the tool
- Read LinkedIn Company Page Content Strategy
- Follow the 30-day engagement recovery plan
- Track qualified leads, not vanity metrics
Step 4: Give it 90 days
- Most companies quit after 30 days because they don't see immediate results
- LinkedIn company pages compound over time
- 90 days is the minimum timeframe to see meaningful lead generation
Related resources:
- LinkedIn Company Page Management: The Complete Guide
- Why Your Company Page Gets No Engagement (And How to Fix It)
- Company Page vs Personal Profile: Which Drives More Sales?
The right tool makes execution easier. But strategy drives results.
Choose wisely. Execute consistently. Measure what matters.
