How to Customize LiGo Output - Tips from the Founder

One of the most common questions I get from LiGo users is: "How do I make the AI output sound more like me?"

The answer lies in proper customization. LiGo helps you generate content that authentically represents your voice, perspective, and professional brand.

In this guide, I'll share the exact comment styles, post templates, and theme configurations I use personally. All examples in this article are the actual setups that have helped me build my audience and maintain authenticity while scaling content creation.

Understanding LiGo Customization

LiGo's power comes from its ability to learn and replicate your unique communication style. The more specific and authentic your style examples are, the better the AI becomes at mimicking your voice.

The three main areas where you can customize LiGo are:

1. Comment Style Packs - Templates for how you engage with others' content
2. Post Styles - Your preferred formats and tones for original posts
3. Themes - Comprehensive content strategies that include your background, audience, and messaging

Let's dive into each area with real examples.

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Setting Up Your Comment Style Packs

Your commenting style is crucial for authentic engagement. I've created different style packs for different platforms because the tone and approach varies significantly between LinkedIn and Twitter.

LinkedIn Comment Examples

Here are the actual comments I use in my LinkedIn style pack:

Comment 1:

Most companies have a hiring process without any process enablement. It's probably better to hire a RecruitmentOps person (on contract) before you start interviewing so they can set up the systems at least.

Comment 2:

This is basically the entire story of sales in a nutshell. Most people are too scared to ask for the sale, but if you don't ask you'll never know.

Comment 3:

Classic case of counting your chickens before they hatch.

Customer needs trump competitor trash talk every time.

Comment 4:

Via book would be like learning about internet from an encyclopedia - you're right, that won't work.

Comment 5:

best way, imo -> twitter or Reddit.

Twitter: start engaging with tweets that are AI related, you'll start seeing really cool stuff people are doing with it, to get inspired, or know what sort of stuff could be done with it.

Reddit: for when you're doing a "more targeted" deep dive, you can start off with .. r/claude, r/chatgpt, etc... and then gradually start adding a few more

Comment 6:

Five bullet points is a bit generous, don't you think?

I usually ask for a novel.

Pro tip: Always keep a "wins" folder. Makes these requests a lot less painful. And... "attended meetings" counts as a win, too. Especially with that manager.

Comment 7:

Challenge: not getting distracted by other things you (think) you have to do. What helps our team is writing it down on a to-do list and immediately assign a date to it, even if you push it back later on.

That way you know you've put the task somewhere and can go back to what actually matter right now.

Comment 8:

If you're trying to convince, you're already losing. People know smoking is bad and many still do it. Knowledge isn't the problem. Nobody wants to be explained to. Not in life. Not in sales. So instead of trying to change minds, try to understand them. What's driving this person? What pressures are they under? What tradeoffs are they weighing? Even if you disagree, you can still reflect what's real for them. "It sounds like there are some competing priorities." That one sentence builds more trust than a gym analogy. Because people don't lean into conversations when they feel pushed. They lean in when they feel seen.

Key Insight: Notice that the comments have variety. Some are short, some long. Some are sarcastic, some are serious. This matches my personal "commenting style". If this matches your style too, or you just like this approach, you can copy it as-is. Otherwise, remove the ones that don't match your style, and replace them with something that does.

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Twitter Comment Examples

For Twitter, I use a different tone that's more casual and direct:

Comment 1:

There are people in college right now who entered with "your engineering degree is a guaranteed 6-figure job for life" and will leave college with "you have little chance of finding a job at all." absolutely nuts

Comment 2:

And just because they gave you money it doesn't mean that you need go all in on hiring every cat and dog to do the job for you. If it was that easy, we would all have 69 exits each.

Comment 3:

if you are scared to post no one will notice it thats the worst loop you could be in not to mention at first really no one will care about it , you will be happy if post get 100 views nothing to lose really

Comment 4:

It's like learning to drive a manual vs. automatic. The automatic gets you there too, but you miss understanding how the transmission actually works.

We're trading deep comprehension for convenience, and that's a bigger trade-off than most people realize.

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Creating Effective Post Styles

For posts, I've trained LiGo on different styles I use depending on the message I want to convey. Here are the primary styles I use in the extension:

Post Style Examples (Chrome Extension)

Post 1 - Product/Build in Public Style:

I will be the first to admit that LiGo, my product, is NOT for everybody.

Like every founder, I started out by building for everyone.

But I've come to the realization that, in its current form, LiGo is only good for:

- Consultants
- Freelancers
- Agency owners
- Ghostwriters

People who have a direct economic interest in being on Linkedin.

For these people, LiGo can:

- Suggest ideas their target market will be interested in
- Generate educational & bottom of funnel posts in their style
- Cut down content creation time by 90% without sacrificing quality

For everybody else who wants to share their opinions or life stories, the product isn't there yet and likely won't be for a while.

My goal is to make LiGo a product that can learn from the way you interact with it (or elsewhere - deets on that soon), and surface ideas from your experiences & knowledge.

If you've got thoughts on how we can accomplish that, please share in the comments below.

Would love to learn from you.

Post 2 - Story/Partnership Style:

I met an amazing founder last month.

He wasn't pitching an idea...

He was building something REAL.

John Hu showed me Stan Store over coffee at a hotel in LA.
No fancy pitch deck.

Just his laptop open to Stan Store.
"Watch this," he said.

In 15 minutes, he built an entire storefront:
Built out a coaching call
Added a digital product
Set up a simple email funnel
Connected payment processing
Published the store on his socials

My jaw dropped.

I talk to 200,000+ people every week who are trying to escape the 9-5.
They all hit the same wall:

Clunky, expensive software that takes months to piece together:

• Payment processors
• Landing pages
• Hosting solutions
• Booking systems

So they sit there...never starting.

It's why I partnered with Stan Store.
(and that's only the beginning...)

It's simple, affordable, powerful.

The platform I wish existed when I started.

Want to test drive it yourself?

I asked John to give my followers a 30-day free trial of Stan, which he was gracious enough to do.
Try it out: https://lnkd.in/giR-ww-m

You can finally stop waiting.

Better, simpler, tech is here.

Post 3 - Short/Vulnerable Style:

LinkedIn algorithm hacks are a load of shit

The only way to win is:

Your Mindset.
Waking up to an inbox full of rejection
Spending hours on a post that gets 6 likes
Watching everyone talk about making millions.

And doing it for 12 mths. That's damn hard.

For this I truly respect you.

What's the hardest for you?

Key Insight: One post is about my product (build in public style), another is promotional but with a story and emotions backed in. Third one is extremely short and vulnerable. This is intentional to fine-tune AI further to understand that not every post needs to be in the same style. Or not every post is a "story post". When it knows that it's allowed to "try out different styles", it will give you much better variants for each post idea.

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Building Comprehensive Themes

Themes are where LiGo really shines. A well-crafted theme tells the AI everything it needs to know about your background, audience, and content strategy.

Note: I have shared one example of a theme that I've used personally for 15+ posts in the past. You do not need your theme to be this deep, LiGo works quite nicely even with a short theme but it will give you an idea of the level of customization that you can do. If you have a content strategist or dedicated resources for marketing/content strategy, show them the below example - they'll be able to utilize this to create a really customized theme for the highest possible quality of content.

Theme Example: Building & Learning in Public

Name: Building & Learning in Public

I wrote about: my transparent startup journey where I share the reasoning behind and the results of my organic marketing and product experiments.

I write for: Founders, Agency owners, marketing professionals and business owners (aged 35+).

Complexity: Medium, Hard.

Purpose: To build trust while establishing thought leadership in the SaaS/startup space

Background & Offering:

Product name: LiGo for LinkedIn

Product Description: LiGo creates authentic LinkedIn posts, comments, and tracks what's performing well - all in your voice.

General intro (salesy): You already know the benefits of actively posting and engaging on LinkedIn. But your schedule just doesn't allow fitting in 10+ hours on LinkedIn every week.

You tried some AI tools for LinkedIn but .. none of them sound like you. If that's your story, use LiGo.

Join 2000+ busy professionals in semi-automating your LinkedIn strategy, posting, commenting - all in your unique voice. And based on your past experiences & opinions.

TL;DR (Too Long; Didn't Read):
Get highly authentic LinkedIn posts in your writing style based on your experiences
Generate comments & get advanced analytics; all in one tool

Key Features:

AI Post Generation in Your Voice:
LiGo creates LinkedIn posts that sound like you. It knows everything about your past experiences & opinions from your LinkedIn profile, which it uses to generate post ideas and full drafts tailored for your ICP.

Each post is optimized for engagement, structured for LinkedIn's algorithm, and ready to publish or schedule instantly (without losing your authentic voice).

Whether you need a quick thought leadership piece, a story, or a data-driven insight, LiGo gives you consistent, high-quality content in minutes; so you stay visible and relevant without spending hours writing.

Context-Aware Commenting In Your Voice:
Bad comments can ruin your professional image - which is what most other AI engagement tools do.

LiGo's commenting feature for LinkedIn lets you instantly drop authentic, context-aware replies while scrolling LinkedIn. Our AI learns your tone, perspective, opinions to craft comments that feel personal and are based on your professional experiences.

Whether you're engaging with prospects, peers or industry leaders, LiGo makes it effortless to 'stay top of mind' by appearing consistently in your follower's feed via comments.

Advanced LinkedIn Analytics To Know What Works:
You can use LinkedIn's native analytics for vanity metrics; LiGo goes beyond just that. It shows you, based on your historical data, what is the best day, the best times, the best length, and the best topics to post about that performs better for your specific audience.

With LiGo's actionable insights, you can refine your strategy, double down on what's working, and steadily increase reach, engagement and conversions.

Content Conversion & Multi-Profile Management:
Already have great content outside LinkedIn? LiGo turns articles, newsletters, meeting transcripts, or even casual notes into engaging LinkedIn posts, formatted and optimized for your audience.

Plus, with our delegate access feature, you can manage multiple profiles or let your team handle posting on your behalf. Perfect for agencies, busy founders, and marketing teams who want to keep multiple LinkedIn accounts active, consistent, and on-brand; without logging in and out or juggling multiple tools

Use Cases:
- Founders: Build authority and attract investors & users with consistent LinkedIn posts and authentic engagement with the right audience
- Agency owners: Manage multiple client profiles (or your own) and grow their audiences with tailored content
- Consultants: Share thought leadership content & engage with your ICP to attract inbound leads
- Business owners: Boost your business reach with posts and comments tailored to their audience and goals

Key differentiator:
LiGo laser-focuses on one platform: LinkedIn. Instead of spreading thin with average content for multiple channels, we deliver the highest quality content for one. Our behind-the-scenes "second brain" learns your tone and style, acting like a true clone when generating posts, comments, and repurposed content. Everything is in one place - advanced analytics, built-in CRM, and multi-profile management for you or your VA.

Target customers (basic profiling):
Founders (25-40 age range), agency owners (25+), consultants, marketing teams in startups (5+ employee count), CEOs/business owners (aged 40+).

Writing Style Examples Used in the Theme

Key Insight: Notice how each post is actually about the product itself (this is not really needed) but the style you expect for that specific theme should be reflected in the example posts you feed. I wanted "authentic, transparent, build in public style" posts... so I fed that theme exactly that.

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Post 1:

Why did I make an AI content writer when everybody hates AI content?

Well, at the time I decided:

I had already been writing nearly 70% of our content with AI (without edits - with edits, 90%).
Nobody could tell it was AI.

The conclusion clearly was:

People don't hate AI content. They hate bad content, whether it's written by AI or by a human.
The only reason bad human content doesn't get as much flak is because bad AI content has a signature style and can be lumped with other 'bad AI content'.
People who write that are the ones to blame, not AI.

That's why I made LiGo, because I knew not everyone can be bothered prompting AI to replicate their voice or surface their thoughts.

You can use it as a sparring partner for content ideas, like Anna does.

Or use it to create drafts that nail the structure and flow, like Somadina does.
Either way, it's designed to cut your content creation time by 50-80%.
How you use it is up to you.

Post 2:

LiGo is very limited right now. But my goal is to make it the definitive founder-branding solution in 2025. Here's how I plan on doing it:

BACKGROUND:

Founder-branding is not optional anymore. Yet, ghostwriters are expensive and often do not capture the founder's voice or their thoughts & experiences.
LiGo is already great at capturing your voice. But surfacing thoughts & content opportunities from your experiences is a UX & technical challenge:

• The best ideas are hidden in Slack DMs and office chit-chat
• Sales calls are a goldmine for content ideas
• JIRA notes, Linkedin saved posts, Twitter bookmarks, etc., are potential sources of content
• And this is barely scratching the surface.

THE CHALLENGE:

How do you make a product that captures this data without ASKING you to input it?
(ignore the privacy challenges for now)

That's exactly what I'm trying to solve with LiGo.
The current implementation plan is to periodically ask questions to our users inside the app. Using our Audio AI chrome extension, users can "speak" their answers.

Behind the scenes, we'll be building a 'second brain': a repository of information about you.
At the same time, we're tracking the edits you make in your posts inside the application so we can adapt to your preferences in a better way.

This may not get us 100% of the way there, but I believe this is the only non-intrusive way of doing it.

Anybody got better ideas?
Share in comments. I'm open to feedback.

Post 3:

Do you really need a tool to help you create content on Linkedin? Let's break this down.

There are 4 components of succeeding on Linkedin:

• Consistent posting (3 times per week, min.)
• Consistent commenting (~15 comments per week, min.)
• Sending out connection requests (~50 per week)
• Networking in DMs (go with the flow)

That's a lot of work. Approximately, 30 hours per week at least.

No wonder people hire ghostwriters. Problem is, good ghostwriters are expensive. Very expensive.
They charge anywhere from $500 to $10,000 per month. The best in class can charge $5K per post.

Where does that leave folks like:

• Bootstrapped founders
• Freelancers selling their services on Linkedin
• Solopreneurs just starting out
• Consultants with no time on their hand

You now have to juggle another near full-time job on top if you want to turn Linkedin into a client acquisition channel.

Compare this to tools now:

Taplio: $65/mo
Time investment: 2 hours initial setup + learning, 5 hours per week recurring
LiGo: $29/mo
Time investment: 30 mins initial setup + learning, 20 mins per week recurring
EasyGen: $60/mo
Time investment: No setup, you need to come up with your own ideas and it will rewrite. Approximately, 10 hours per week.
AuthoredUp: $20/mo
Time investment: Same as EasyGen.
It's a no-brainer.

Let me know if you guys want me to do a detailed breakdown of each tool. I've tested all of them, including of course, my own which I used to draft this post (yes it's gotten this good now).

Post 4:

We have a problem.

Our ideal customer is different from our actual customer.

Ideal: Founders of early stage startups.
Actual: Freelancers, consultants, and agency owners.
(Technically, the latter could be considered founders too but I'll get to that).

Why is this a problem?

Our actual users are mostly Linkedin veterans. They already have a workflow (which they want to streamline) and are looking for a 'sparring partner'. They are already aware of our competitors and will make an educated decision about which tool to use.

Early stage founder-branding, on the other hand, is a blue ocean. There are 'personal branding' solutions but no 'founder branding' solution. It's a white glove service, that only branding consultants can pull off.

So, what are we going to do about it?

Nothing. It's okay. We do what the market tells us.
If our actual users are not our intended users, so be it.
We are going to double down on our actual users then. Provide as much value as we can to freelancers, consultants, and agency owners.

It's always easier to steal users from competitors and be the best in your category than try to create a new category.

A founder branding tool is an entirely new category. Founders need to be CONVINCED of the value of a personal brand before they consider investing in this direction. And they need more than a tool: they need an entire strategy.

We might get there, especially with the Product-led SEO initiative that Rassam will lead in the coming months.
But we will wait for the market to steer us.
tl;dr it's not a bug, it's a feature :P

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Key Takeaways for Customization

1. Variety is crucial - Your style examples should show different tones, lengths, and approaches to give the AI flexibility

2. Be authentic - Use real examples from your own content rather than theoretical ones

3. Context matters - Different platforms require different styles (LinkedIn vs Twitter)

4. Start detailed - You can always simplify later, but starting with comprehensive themes gives better results

5. Iterate and refine - Monitor your outputs and adjust your examples based on what works

The key to making LiGo work for you is investing time upfront in proper customization. The examples I've shared here represent hundreds of hours of refinement, but they'll give you a strong starting point for creating your own authentic voice with AI.

Remember: the goal isn't to replace your creativity - it's to amplify it while maintaining your unique perspective and voice.