Let's do some math.
If you're wondering whether posting on LinkedIn is worth your time, you need to look at both sides of the equation: the cost (in time and money) and the potential return.
The Real Cost of LinkedIn Posting
Here's what a typical LinkedIn posting schedule looks like:
Traditional Approach (Without a System)
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Thinking about what to post: 45 mins/day
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Writing and editing: 30 mins/day
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Responding to comments: 15 mins/day
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Total: 7.5 hours/week
That's nearly a full workday spent on LinkedIn content.
Calculate Your Current LinkedIn Time Investment
Let's put a dollar value on this time:
If you charge $150/hour:
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Weekly time cost: $1,125 (7.5 hours × $150)
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Monthly time cost: $4,500
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Yearly time cost: $54,000
Even at a more modest $75/hour:
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Weekly time cost: $562.50
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Monthly time cost: $2,250
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Yearly time cost: $27,000
Is It Worth the Investment?
The answer depends on your results. Here's what successful LinkedIn posters are achieving:
Typical Results from Consistent Posting:
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2-3 quality leads per week
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1-2 partnership opportunities per month
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Enhanced brand recognition
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Increased speaking/media opportunities
One high-ticket client can often cover your entire year's time investment.
Making LinkedIn Posting Worth Your Time
The key isn't to stop posting – it's to make posting more efficient. Here's what a streamlined approach looks like:
Systematic Approach:
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Batch content creation: 1 hour/week
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Daily engagement: 15 mins/day
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Total: 2.25 hours/week
This reduces your time investment by 70%.
New Time Cost ($150/hour rate):
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Weekly: $337.50 (versus $1,125)
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Monthly: $1,350 (versus $4,500)
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Yearly: $16,200 (versus $54,000)
Real Results from Systematic Posting
Our data shows that systematic posters achieve:
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2x more profile visits
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3x higher engagement rates
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5x more direct messages
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Consistent lead flow
And they're doing it in less than a third of the time.
Why Most People Fail at LinkedIn Posting
Common mistakes that make LinkedIn not worth it:
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No content strategy
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Inconsistent posting
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Manual processes
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No measurement system
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Wrong content for their audience
How to Make LinkedIn Posting Worth Your Time
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Use a Content System
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Plan content in batches
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Create templates
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Automate where possible
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Focus on Conversion
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Optimize your profile
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Include clear calls-to-action
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Track profile-to-lead conversion
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Leverage Tools
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Content creation tools
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Scheduling tools
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Analytics tracking
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The Bottom Line: Is It Worth It?
Yes, posting on LinkedIn is worth it IF:
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You have a system
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You track results
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You optimize for efficiency
No, it's not worth it if:
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You're posting randomly
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You have no strategy
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You're spending hours daily
Making It Worth Your Time: Next Steps
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Calculate Your Current Cost
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Track time spent on content
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Multiply by your hourly rate
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Set ROI goals
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Implement a System
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Use tools like LiGo for efficiency
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Batch create content
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Schedule posts in advance
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Measure Results
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Track profile visits
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Monitor engagement
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Count lead conversions
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Tools to Make LinkedIn Worth Your Time
LiGo helps make LinkedIn posting worth it by:
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Reducing content creation time by 70%
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Ensuring consistent posting
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Maintaining content quality
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Tracking results
[Try LiGo free] and see how you can make LinkedIn work for your business without it taking over your calendar.
The Investment Makes Sense When:
Think about it:
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One client
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One project
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One partnership
Any of these can pay for your entire year of LinkedIn investment – especially when you're spending 70% less time on content creation.