Is Posting on LinkedIn Worth It? (Data-Backed Answer)

Let's do some math. If you're wondering whether posting on LinkedIn is worth your time, you need to look at both sides of the equation: the cost (in time and money) and the potential return. The R...

Junaid Khalid
3 min read
(updated )

Linkedin impressions graph showing consistency

Let's do some math.

If you're wondering whether posting on LinkedIn is worth your time, you need to look at both sides of the equation: the cost (in time and money) and the potential return.

The Real Cost of LinkedIn Posting

Here's what a typical LinkedIn posting schedule looks like:

Traditional Approach (Without a System)

  • Thinking about what to post: 45 mins/day

  • Writing and editing: 30 mins/day

  • Responding to comments: 15 mins/day

  • Total: 7.5 hours/week

That's nearly a full workday spent on LinkedIn content.

Calculate Your Current LinkedIn Time Investment

Let's put a dollar value on this time:

If you charge $150/hour:

  • Weekly time cost: $1,125 (7.5 hours × $150)

  • Monthly time cost: $4,500

  • Yearly time cost: $54,000

Even at a more modest $75/hour:

  • Weekly time cost: $562.50

  • Monthly time cost: $2,250

  • Yearly time cost: $27,000

Is It Worth the Investment?

The answer depends on your results. Here's what successful LinkedIn posters are achieving:

Typical Results from Consistent Posting:

  • 2-3 quality leads per week

  • 1-2 partnership opportunities per month

  • Enhanced brand recognition

  • Increased speaking/media opportunities

One high-ticket client can often cover your entire year's time investment.

Making LinkedIn Posting Worth Your Time

The key isn't to stop posting – it's to make posting more efficient. Here's what a streamlined approach looks like:

Systematic Approach:

  • Batch content creation: 1 hour/week

  • Daily engagement: 15 mins/day

  • Total: 2.25 hours/week

This reduces your time investment by 70%.

New Time Cost ($150/hour rate):

  • Weekly: $337.50 (versus $1,125)

  • Monthly: $1,350 (versus $4,500)

  • Yearly: $16,200 (versus $54,000)

Real Results from Systematic Posting

Our data shows that systematic posters achieve:

  • 2x more profile visits

  • 3x higher engagement rates

  • 5x more direct messages

  • Consistent lead flow

And they're doing it in less than a third of the time.

Why Most People Fail at LinkedIn Posting

Common mistakes that make LinkedIn not worth it:

  1. No content strategy

  2. Inconsistent posting

  3. Manual processes

  4. No measurement system

  5. Wrong content for their audience

How to Make LinkedIn Posting Worth Your Time

  1. Use a Content System

    • Plan content in batches

    • Create templates

    • Automate where possible

  2. Focus on Conversion

    • Optimize your profile

    • Include clear calls-to-action

    • Track profile-to-lead conversion

  3. Leverage Tools

    • Content creation tools

    • Scheduling tools

    • Analytics tracking

The Bottom Line: Is It Worth It?

Yes, posting on LinkedIn is worth it IF:

  • You have a system

  • You track results

  • You optimize for efficiency

No, it's not worth it if:

  • You're posting randomly

  • You have no strategy

  • You're spending hours daily

Making It Worth Your Time: Next Steps

  1. Calculate Your Current Cost

    • Track time spent on content

    • Multiply by your hourly rate

    • Set ROI goals

  2. Implement a System

    • Use tools like LiGo for efficiency

    • Batch create content

    • Schedule posts in advance

  3. Measure Results

    • Track profile visits

    • Monitor engagement

    • Count lead conversions

Tools to Make LinkedIn Worth Your Time

LiGo helps make LinkedIn posting worth it by:

  • Reducing content creation time by 70%

  • Ensuring consistent posting

  • Maintaining content quality

  • Tracking results

[Try LiGo free] and see how you can make LinkedIn work for your business without it taking over your calendar.

The Investment Makes Sense When:

Think about it:

  • One client

  • One project

  • One partnership

Any of these can pay for your entire year of LinkedIn investment – especially when you're spending 70% less time on content creation.

Know someone who needs to read this? Share it with them:

Junaid Khalid

About the Author

I have helped 50,000+ professionals with building a personal brand on LinkedIn through my content and products, and directly consulted dozens of businesses in building a Founder Brand and Employee Advocacy Program to grow their business via LinkedIn