LiGo's Theme Library offers pre-built content themes designed for specific professional backgrounds and content strategies. This guide will show you how to find, preview, and customize these templates to accelerate your LinkedIn content creation.
What You'll Learn
- How to navigate and filter the Theme Library
- How to evaluate themes before adding them to your collection
- Steps for customizing pre-built themes for your unique background
- Best practices for adapting template themes to your personal experience
Navigating the Theme Library
The Theme Library is your starting point for discovering content themes aligned with your professional profile and content goals. Here's how to navigate this resource effectively:
Accessing the Theme Library
You can find the Theme Library:
- During onboarding when selecting your first content theme
- From the dashboard by clicking "Explore Themes Library" in the Start Here section
- From the top navigation menu by selecting "Themes"
Understanding the Library Interface
The Theme Library interface consists of several key elements:
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Filter Categories: At the top of the screen, you'll see filter buttons for different professional categories (Software Engineers, SaaS Founders, Marketing Leaders, etc.)
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Theme Cards: Each theme is represented by a card showing:
- Theme name
- Professional category tag
- Key content focus areas (3 bullet points)
- Preview button
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Create Personalized Theme: An option to create a completely custom theme from scratch
Filtering Themes by Category
To find themes relevant to your profession:
- Click on a category filter at the top of the screen (e.g., "Software Engineers" or "Marketing Leaders")
- Browse the filtered themes that appear below
- Use the horizontal scroll to see additional categories if available
Pro Tip: Start with the category most aligned with your profession, but don't hesitate to explore adjacent categories. A "Product Leaders" theme might be relevant for a marketing executive who works closely with product teams.
Previewing and Evaluating Themes
Before adding a theme to your collection, it's important to thoroughly preview it to ensure alignment with your background and content goals.
How to Preview a Theme
To get a detailed look at a theme:
- Click the "Preview" button on any theme card
- A preview modal will appear showing the full theme details
What to Look for in the Preview
The preview modal contains critical information about the theme:
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Background & Offering: The professional background and expertise the theme is designed for
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Purpose: The content mission and audience transformation goal
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Example Posts: Sample posts to show the type of content the theme will generate
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Additional Sections: Depending on the theme, you may also see sections for "I write about" and "I write for" that define topics and audience
Evaluating Theme Fit
When previewing a theme, ask yourself these questions:
- Professional Alignment: Does the background story broadly match your experience?
- Content Strategy: Is the purpose aligned with your LinkedIn goals?
- Audience Relevance: Is this theme targeting the audience you want to reach?
- Content Style: Do the example posts reflect the tone and approach you want to use?
- Expertise Level: Is the content positioned at the right sophistication level for your audience?
If a theme looks promising but doesn't perfectly match your background, don't worry-you'll be able to customize it after adding it to your collection.
Adding and Customizing Themes
Once you've found a theme that aligns with your goals, you can add it to your collection and customize it to match your specific experience.
Adding a Theme to Your Collection
To add a theme:
- After reviewing the preview, click "Add to My Themes" at the bottom of the preview modal
- The theme will be added to your personal collection
- You'll be taken to the theme editor where you can customize it
Customizing the Theme to Your Experience
The most important step is personalizing the theme to reflect your unique background and perspective:
1. Edit the Background & Offering
This section requires the most customization as it should reflect your actual experience:
- Replace generic career details with your specific journey
- Add your actual accomplishments and credentials
- Include your real expertise areas and professional focus
- Mention specific roles, companies, or projects that establish your authority
Pro Tip: While you should change the specifics, try to maintain the strategic structure of the template-the way it establishes credibility and positions expertise.
2. Refine the Purpose
Adjust the purpose to reflect your specific content mission:
- Clarify what unique perspective you bring
- Specify what transformation you want to create for your audience
- Explain what gap your content fills in the marketplace of ideas
- Articulate what drives you to share content on LinkedIn
3. Customize Topics and Audience
Review and refine the topics and audience sections:
- Add specific topic areas that reflect your expertise
- Remove topics that don't align with your experience
- Adjust the audience description to match your ideal followers and clients
- Set the appropriate complexity level for your content
4. Update the Theme Name
Give your customized theme a name that reflects its focus and helps you identify it in your collection.
Saving Your Customized Theme
Once you've made your customizations:
- Click "Save Changes" to update the theme
- Your customized theme will now appear in your "My Themes" collection
- You can begin generating ideas based on this theme
Best Practices for Template Customization
DO:
- Maintain structural elements: Keep the strategic framework while changing the specific details
- Add personal anecdotes: Include brief stories that demonstrate your unique experience
- Specify real accomplishments: Replace generic achievements with your actual results
- Adjust the voice: Ensure the language sounds authentic to how you communicate
- Check alignment with your LinkedIn profile: Ensure consistency with your actual LinkedIn presence
DON'T:
- Keep generic placeholders: Remove any "X years of experience" or similar non-specific language
- Claim expertise you don't have: Only include areas where you have legitimate knowledge
- Rush the customization: Take time to thoroughly personalize each section
- Ignore audience specifics: Make sure the audience description matches who you actually want to reach
- Leave contradictions: Ensure all sections of the theme work together cohesively
Using Templates as Learning Tools
Even if you don't use a template directly, studying well-crafted themes can help you understand what makes an effective content strategy:
Learning from Template Structure
- Notice how themes establish authority in the Background & Offering section
- Study how they articulate a clear purpose that goes beyond self-promotion
- Observe the specificity of topic areas and audience definitions
- See how they position expertise at different complexity levels
Theme Library as Research Tool
Review multiple themes in your field to:
- Identify common content strategies in your industry
- Discover different positioning approaches
- Get ideas for topic areas you might not have considered
- Understand how others define and target your shared audience
Managing Multiple Themes
As your content strategy evolves, you may want to maintain multiple themes for different purposes:
When to Create Additional Themes
- When targeting distinctly different audiences
- When focusing on separate areas of your expertise
- When testing different content approaches
- When collaborating with team members with different backgrounds
Standard plan users can create up to 2 themes, while Premium users have unlimited themes.
Common Questions
Can I edit a theme after adding it to my collection?
Yes, you can edit your themes at any time from the Themes Library by clicking on the edit icon next to any theme in your collection.
Will using a template make my content sound generic?
Not if you properly customize it. The template provides structure, but your personal details, expertise, and example posts will ensure your generated content is unique to you.
What if none of the templates match my profession?
If you don't find a template that matches your specific field, choose one from an adjacent profession with a similar audience or content approach. Alternatively, use the "Create Personalized Theme" option to build a theme from scratch.
How often are new templates added to the library?
LiGo regularly adds new templates based on user feedback and industry trends. Check back periodically to see new additions.