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LiGo

Product Documentation

Complete Product Guide & Feature Reference

Comprehensive documentation for AI-powered LinkedIn growth platform

1. PRODUCT OVERVIEW & MISSION

What is Ligo?

Ligo is a comprehensive LinkedIn growth system designed specifically for agencies, founders, and professionals who want to build authority and generate leads through LinkedIn without the typical time investment and burnout associated with consistent social media presence.

The Problem We Solve:

Blank Page Problem → Generate authentic posts ideas and drafts, strategically-aligned with your audience and goals, so you never stare at an empty screen again.

Authenticity Problem → Unlike generic AI tools, LiGo adapts to your tone, experiences, unique opinions, and style so your posts and comments sound like you.

Core Mission:

Transform LinkedIn from a time-consuming obligation into a strategic client acquisition channel through AI-assisted, but authentic content creation, intelligent engagement, and data-driven optimization.

Core Focus:

The generated content must not be cookie-clutter, generic stuff that could be "copy/pasted" by anyone. It should reflect the user's unique experiences, background, insights, opinions, and their voice. We simplify amplify that by helping them do it faster with AI.

Internal Success Metric for Content:

LiGo, in essence, should act as the user's SECOND-BRAIN. It should predict with 90% or higher accuracy what the user actually would have said or wrote in a given scenario. That is how we aim to ensure that we deliver authentic content, unlike other tools that have come in this niche for the last decade that previously focused on "viral templates", and post-AI have shifted to robotic content that harms the personal brand of the user rather than amplify it.

Product Philosophy:

"Be a thought leader, not a trend follower" - Ligo focuses on helping users develop authentic, strategic LinkedIn presence rather than chasing viral content trends. Our content aims to align with your goal for being on LinkedIn (e.g. get leads for your product or services, establish thought leadership, etc.) by drafting content that laser-focuses on that goal, and the target audience.

Company Information

  • Website: https://ligo.ertiqah.com
  • Company: Ertiqah, Inc.
  • Address: 131 Continental Dr, Suite 305, Newark, Delaware 19713, USA

Key Statistics & Social Proof

  • 2,150+ professionals actively using the platform
  • 93% of users report LiGo comments are indistinguishable from human-written content
  • 37,000+ content ideas generated for real LinkedIn creators
  • 10+ hours saved per week by power users
  • 25x ROI compared to LinkedIn advertising (based on case studies)
  • 100+ languages supported for global authentic content

2. TARGET AUDIENCE & USE CASES

Primary Target Audiences

2.1 Agency Owners

Page: https://ligo.ertiqah.com/use-cases/agency-owners

Challenge: Agency owners struggle with consistent LinkedIn presence while managing client deliverables, team management, and business operations.

Solution: Three-pillar system combining strategic content, targeted engagement, and data-driven optimization without requiring additional time investment.

Specific Benefits:
  • Position expertise through strategic content themes
  • Engage consistently with potential clients' content
  • Analyze performance and optimize approach systematically
  • Generate leads while maintaining focus on client delivery

2.2 Managed Service Providers (MSPs)

Page: https://ligo.ertiqah.com/use-cases/managed-service-providers

Challenge: MSPs need to activate their technical team's expertise for visibility and pipeline generation without disrupting operational focus.

Solution: Employee-driven LinkedIn growth that turns team expertise into content driving visibility and pipeline.

Specific Benefits:
  • Activate technical voices for thought leadership
  • Transform team expertise into strategic content
  • Drive visibility without extra operational work
  • Generate qualified leads through technical authority

2.3 Individual Professionals & Consultants

Target: Founders, consultants, freelancers, and senior professionals seeking to build personal brands and generate business opportunities through LinkedIn.

Specific User Types:
  • B2B Marketing Agency founders
  • Software development consultants
  • Design agency owners
  • Business strategy consultants
  • Data science and AI consultants
  • Virtual assistants serving business owners

Use Case Applications

Content Creation Scenarios

  • Agencies: Showcase expertise and case studies without revealing client confidential information
  • Consultants: Demonstrate thought leadership through strategic insights and methodologies
  • MSPs: Share technical expertise and industry knowledge to attract enterprise clients
  • Founders: Build personal brand authority to support company growth and partnerships

Engagement Optimization

  • Lead Generation: Strategic commenting on prospects' content to build relationships before formal outreach
  • Relationship Building: Consistent, valuable engagement that positions users as helpful industry resources
  • Network Expansion: Intelligent commenting that attracts second-degree connections and expands professional networks

3. CORE FEATURES & CAPABILITIES

3.1 Content Creation System

Main Page: https://ligo.ertiqah.com/features

Content Themes Framework

Page: https://ligo.ertiqah.com/features/content-themes

Purpose: Develop consistent, authoritative LinkedIn voice through strategic content framework

Key Capabilities:
  • Strategic Content Foundation: Build content around specific areas of expertise and value
  • Audience-Expertise Mapping: Align content with ideal client challenges and user expertise
  • Voice Definition: Establish consistent tone and messaging across all content
  • Content Planning: Systematic approach to topic selection and content development
How It Works:
  1. Define Expertise & Audience: Specify offerings, target audience, and transformation provided
  2. Select Content Topics: Build specific topics based on expertise and audience challenges
  3. Establish Unique Voice: Define communication style (casual/formal, technical/accessible)
Real-World Results:
  • Software agencies: 340% increase in engagement from enterprise IT decision-makers
  • Creative agencies: 78% increase in profile views from growth-stage companies

Post Generation & Customization

Features:
  • 6 Post Variants Per Idea: 3 viral-style options, 3 authentic voice options
  • Content Rewriting: Transform old content, newsletters, meetings into LinkedIn posts
  • Voice-to-Post Conversion: Convert voice recordings to formatted LinkedIn posts
  • Idea Generator: Built-in inspiration system for content ideas
Content Types Supported:
  • Long-form thought leadership posts
  • Industry insight commentary
  • Case study narratives (anonymized)
  • Technical explanation posts
  • Personal experience sharing
  • Contrarian viewpoints and industry challenges

3.2 Chrome Extension System

Page: https://ligo.ertiqah.com/features/chrome-extension

Install: Available on Chrome Web Store

Core Extension Capabilities

Intelligent Comment Generation:
  • Generate relevant comments responding directly to specific post content
  • 6 different comment options per post (3 in personal voice, 3 professional styles)
  • Real-time analysis of post content for contextually appropriate responses
  • One-click comment generation without leaving LinkedIn
In-Browser Post Creation:
  • Turn ideas into fully-formatted LinkedIn posts while browsing
  • Access content themes directly through extension
  • No need to switch between LinkedIn and external tools
  • Maintains workflow continuity
CRM Lead Management (Pro Plan):
  • Save prospects directly from LinkedIn interactions
  • Track engagement history with potential clients
  • Organize leads based on interaction quality and potential

Browser & Device Compatibility

Supported Browsers:
  • Google Chrome (recommended)
  • Microsoft Edge
Supported Devices:
  • Desktop computers only (Windows, Mac, Linux)
Limitations:
  • Chrome Extension: Desktop browsers only (Chrome and Edge on Windows, Mac, Linux)
  • Mobile browsers: Web application works, but Chrome Extension not supported
  • Tablets: Web application works, Chrome Extension not supported
  • Older browsers: May experience slower performance or compatibility issues

3.3 Analytics & Performance Tracking

Page: https://ligo.ertiqah.com/features/analytics

Advanced Analytics Dashboard

Key Metrics Tracked:
  • Conversion Metrics: Profile visits after content views, connection requests from content, messages/inquiries generated
  • Engagement Quality: Comment depth from potential clients, target audience engagement, second-degree reach
  • Content Performance: Topic performance analysis, format effectiveness, optimal posting times
AI-Powered Insights:
  • Chat with Your Data: Interactive analysis of LinkedIn performance (up to 50 messages on Pro Plan)
  • Performance Pattern Recognition: Identify content types that consistently drive business results
  • Optimization Recommendations: Specific, actionable advice tailored to user's audience and content

Data-Driven Content Strategy

Capabilities:
  • Topic Performance Analysis: Understand which subjects consistently outperform others
  • Format Effectiveness Tracking: Measure performance differences between content formats
  • Audience Engagement Mapping: Identify when target audience is most active and receptive
  • Content Lifecycle Analysis: Optimize resharing strategies based on performance data
Business Impact Measurement:
  • Connection of LinkedIn activity to actual business outcomes
  • Lead attribution to specific content types and themes
  • ROI calculation for LinkedIn investment vs. traditional advertising
  • Competitive benchmarking against similar profiles

3.4 Multi-Language Support

Content Generation in 100+ Languages

Current Capabilities:
  • 100+ Languages Supported: Generate LinkedIn content in virtually any language
  • Cultural Context Awareness: AI understands cultural nuances and local business practices
  • Localized Engagement: Create comments and posts that resonate with specific regional audiences
  • Professional Terminology: Industry-specific language appropriate for each market
Use Cases:
  • Global Agencies: Serve international clients with localized content strategies
  • Multinational Companies: Maintain consistent brand voice across different markets
  • Local Market Entry: Establish presence in new geographical markets
  • Cultural Sensitivity: Avoid cultural missteps when engaging international audiences
Platform Localization (Coming Soon):
  • Interface Translation: Full platform localization for major languages
  • Localized Help Content: Support documentation in multiple languages
  • Regional Pricing: Local currency and payment method support
  • Cultural Content Templates: Region-specific content frameworks and examples

Language-Specific Features

Content Generation:
  • Posts in target language with cultural context
  • Comments that match local communication styles
  • Industry terminology appropriate for each market
  • Local business practice awareness
Platform Features:
  • Language preference settings
  • Multi-language content themes
  • Regional content performance analytics
  • Local market engagement insights

3.5 Technical Requirements & Performance

Browser Compatibility

Modern Browser Support:
  • Chrome 94+: Full feature support, recommended
  • Edge 94+: Full feature support, excellent compatibility
  • Firefox 91+: Full feature support, good performance
  • Safari 15+: Full feature support, optimized for macOS
Legacy Browser Considerations:
  • Older browsers may experience slower performance
  • Some features may have reduced functionality
  • Compatibility issues possible with browsers older than 2021

Performance Optimization

Code Efficiency:
  • Modern JavaScript targeting reduces bundle size by ~90KB
  • Eliminates unnecessary legacy polyfills
  • Optimized for current browser capabilities
Loading Performance:
  • Efficient caching strategies for faster repeat visits
  • Optimized image delivery with modern formats
  • Lazy loading of non-critical components
  • Progressive enhancement approach

Device Compatibility

Desktop Experience:
  • Full feature access including Chrome Extension
  • Optimized for larger screens and mouse interactions
  • Advanced keyboard shortcuts and productivity features
  • Multi-window workflow support
Mobile Experience:
  • Fully responsive web application
  • Touch-optimized interface
  • Mobile-specific performance optimizations
  • Chrome Extension not available (browser limitation)

Technical Requirements

  • Modern web browser with JavaScript enabled
  • Stable internet connection
  • No additional software installation required
  • Runs entirely in browser for security and convenience

4. PRICING STRUCTURE & PLANS

Page: https://ligo.ertiqah.com/pricing

4.1 Subscription Plans

Standard Plan - $29/month ($15/month billed yearly)

Valid as of August 20th, 2025. Please check the pricing page for the most up-to-date information.

Target User: Growing professionals and individual creators

Included Features:
  • 200 personalized post ideas
  • 15 AI posts matching your voice per month
  • 5 custom content themes
  • Transform up to 5 meetings, newsletters, emails into LinkedIn updates/month
  • 50 comments matching your voice/month (Chrome Extension)
  • Basic LinkedIn data analysis
  • Unlimited LinkedIn Post Scheduling

Pro Plan - $64/month ($50/month billed yearly)

Most Popular

Prices are valid as of August 20th, 2025.

Target User: Power users and professionals with high content volume needs

Included Features:
  • 500 personalized post ideas
  • 30 AI posts matching your voice per month
  • 10 custom content themes
  • Transform meetings, newsletters, emails into 15 LinkedIn updates/month
  • 300 comments matching your voice/month (Chrome Extension)
  • CRM Lead Management - Save prospects directly
  • ChatGPT & Claude Desktop Integration
  • Convert AI conversations into LinkedIn posts
  • Publish directly from ChatGPT/Claude
  • Monthly performance reports
  • Chat with your LinkedIn data (up to 50 messages)
  • Frequent data refresh and deep LinkedIn data analysis
  • Priority Support
  • Unlimited LinkedIn Post Scheduling
  • Delegate Access to VA
  • Marketing managers can use delegation to manage multiple team-member profiles

Ghostwriting Service - $2,499/month ($1,999/month billed yearly)

Target User: Executives and high-level professionals requiring done-for-you service

Included Features:
  • Custom LinkedIn strategy tailored to goals
  • 4 high-quality posts written per week
  • Content calendar planning & scheduling
  • Personal brand voice development
  • Weekly strategy calls
  • Detailed performance reporting
  • Dedicated account manager

Team Plan - Custom Pricing

Target User: Companies with multiple team members building personal brands

Features:
  • Multiple users under one plan
  • Invite delegates to manage posts for each account
  • Shared themes, coordinated tone, consistent visibility
  • Track usage per seat
  • Works with personal profiles (not company pages)
  • Chrome extension access for all team members

4.2 Individual Credit Purchases

New Feature: Purchase credits for specific functions beyond monthly allocations

Available Credit Types:

  • Comment Credits: Additional comment generation capacity
  • Post Repurposing Credits: Transform more content into LinkedIn posts

Credit Policies:

  • Individual purchases never expire
  • Stack with monthly plan allocations
  • Can be purchased instantly from the Credits billing page (/credits-billing)

4.3 Pricing Policies

Grandfathering Policy

Protection for Existing Customers:
  • Current customers maintain their pricing during price increases
  • Grandfathered pricing continues until subscription is cancelled
  • Applies only to the specific plan customer is currently on
  • New subscriptions after cancellation are charged current rates
Plan Change Impact:
  • Upgrading to different plan results in current market pricing
  • Grandfathering does not transfer between different plan tiers
  • Downgrading may result in loss of grandfathered pricing

5. APPLICATION ARCHITECTURE & PAGES

5.1 Main Website Structure

Primary Navigation Pages

Homepage: https://ligo.ertiqah.com
  • Product overview and value proposition
  • Social proof and testimonials
  • Feature highlights and demos
  • Pricing overview and free trial offer
Features Hub: https://ligo.ertiqah.com/features
  • Comprehensive feature overview
  • Links to detailed feature pages
  • Use case examples and benefits
Detailed Feature Pages:
Use Cases: https://ligo.ertiqah.com/use-cases
Pricing: https://ligo.ertiqah.com/pricing
  • Detailed plan comparisons
  • Feature matrices
  • Testimonials and social proof

Specialized Landing Pages

Content & Resources

Blog: https://ligo.ertiqah.com/blog
  • Strategic content and growth guides
  • Feature announcements and updates
  • Industry insights and best practices
Key Blog Articles:

5.2 Help Center Structure

Main Hub: https://ligo.ertiqah.com/help-center

Help Center Categories

Getting Started:
  • Creating First Theme: Link
  • Onboarding and account setup guides
Chrome Extension: Link
  • Customizing Backend AI Models
  • Creating Comment Style Packs
  • Creating Post Style Packs
Advanced Features:
  • Analytics Strategy Guide
  • Complete Analytics Guide
Team Features: Link
  • Understanding Delegate Access
  • Setup LinkedIn Posting for Delegates
Account Management: Link
  • Understanding LiGo Plans
  • Managing Your Subscription
  • Usage Limits Guide
Troubleshooting: Link
  • Post Generation Issues
  • Publishing/Scheduling Errors
  • Theme Configuration Problems
  • Chrome Extension LinkedIn Profile Errors

Free Tools & Resources

LinkedIn Tools:
  • LinkedIn Comment Generator (Chrome Extension)
  • LinkedIn Comment Generator (Tool)
  • LinkedIn Post Generator
  • LinkedIn Post Rewriter
  • LinkedIn Text Formatter
  • LinkedIn Summary Generator
  • LinkedIn Hook Generator
  • LinkedIn Headline Generator

CONCLUSION

Ligo represents a comprehensive LinkedIn growth system that addresses the core challenges facing agencies, consultants, and professionals in building authentic, strategic LinkedIn presence. Through its integrated approach combining AI-powered content creation, intelligent engagement tools, and business-focused analytics, Ligo transforms LinkedIn from a time-consuming social media obligation into a strategic client acquisition and authority-building platform.

The system's emphasis on authenticity, strategic positioning, and business outcome measurement distinguishes it from generic social media tools, positioning it as an essential business development platform for B2B professionals seeking sustainable LinkedIn growth and lead generation.

Key Contact Information

This document serves as a comprehensive reference for understanding Ligo's complete feature set, target market, and strategic positioning for various business applications and use cases.