LinkedIn Content Creation: Your First Week Guide

_One thing I don't know why

It doesn't even matter how hard you try

Keep that in mind, I designed this guide to explain in due time_

All I know...is you're staring at that "Start a post..." box for what feels like an eternity. The cursor blinks mockingly. Your fingers hover over the keyboard like a pianist with stage fright.

"What the hell am I supposed to write about?"

Don't worry. Everyone - and I mean EVERYONE - feels that way before they start posting on LinkedIn.

Even those "I-post-every-day-and-get-10,000-comments" influencers once sat paralyzed before that empty text box. (They just conveniently forget to mention that part.)

So let's fix this. Right now.

The Market of One

Here's the jam (I'll grab the peanut butter): There is no point in creating content if you don't know who you're creating it for.

Forget vague terms like:

• Target market

• ICP

• Buyer personas

They're all too abstract to be useful.

Instead, think about this:

If you could only write for ONE person, one human being, who would that be?

This isn't your crush (unless you're trying to date on LinkedIn, which... seriously? That's like going to Home Depot to find a prom date). This is your "Professional Crush" - the one person who could take your career to the next level... if they paid attention to you.

Once you've identified this person, stalk their LinkedIn profile.

No, it's not creepy. It's audience research.

Action step: Identify your Market of One. Write down their name, job title, and 3-5 topics they seem to care about based on their activity.

Creating Your Content Theme

Having a content theme is like having a North Star for your LinkedIn strategy. It prevents you from posting random crap that confuses your audience.

A solid content theme defines:

• Who you are

• What you talk about

• Who you write for

It typically looks like this:

I am: a SaaS founder 
I talk about: Build in public, My product, My backstory 
I write for: SaaS founders, Product managers, Tech entrepreneurs

To develop your theme:

1. Define your market of one (which you just did)

2. Define who you are in relation to that market of one

3. Ask: "What will they be interested in and what can I talk about consistently?"

For a deeper dive into building effective content themes, check out our comprehensive guide: Creating Your LinkedIn Content Theme

Action step: Draft your content theme statement using the template above.

Formatting Posts That Actually Get Read

Let's be honest: most LinkedIn posts look like a wall of text that would make even the most dedicated readers scroll past.

The secret to a post that gets read:

1. Hook: Your opener needs to stop thumbs from scrolling.

2. Re-hook: Keep them reading past the first line.

3. Content: The meat of your post. Make it valuable.

4. Post-hook: Your closer. Usually a call to action or a question.

For a complete breakdown of how to format your posts for maximum engagement, read: LinkedIn Post Formatting Guide [2025]

And if you're wondering about technical limitations, we've got you covered: LinkedIn Post Character Limit [2025]

Action step: Create a template for your own posts with dedicated sections for hook, re-hook, content, and post-hook.

When to Post (Without Overthinking It)

The age-old question: "When should I post?"

The boring answer: "It depends on your audience."

The helpful answer: Based on our research across multiple industries, these times tend to work best:

• B2B Services: Tuesday & Wednesday, 8-10am

• Tech: Monday & Thursday, 3-5pm

• Finance: Tuesday & Friday, 7-9am

• Consulting: Wednesday, 8-10am or 4-6pm

For a complete industry-by-industry breakdown: Best Day and Time to Post on LinkedIn [2025]

Action step: Schedule 3 time blocks in your calendar this week for creating and posting content based on your industry's optimal times.

Hashtags: Use Them Right or Don't Use Them At All

I can't believe I have to say this, but... #using #hashtags #like #this #is #career #suicide. You might as well change your profile picture to a minion meme while you're at it.

Hashtags on LinkedIn serve a purpose: they categorize your content so it can be discovered by people interested in specific topics.

Here's the quick-and-dirty guide:

• Use 3-5 hashtags max

• Mix specific and broad hashtags

• Place them at the bottom of your post

• Never use branded hashtags unless you're a household name

For a complete guide on hashtag strategy: LinkedIn Hashtag Guide: Do's and Don'ts [2025]

Action step: Create a list of 10-15 relevant hashtags for your content themes that you can mix and match in your posts.

Special Post Types: Launching & Announcing

Two post types deserve special attention because they're high-visibility opportunities:

1. Launch Posts: When you're starting something new (job, product, service)

2. Announcement Posts: When you have news to share

These posts typically get higher engagement because people love to celebrate and share news. But they require a different structure than your everyday content.

For launch posts: How to Write a LinkedIn Launch Post

For announcements: How to Write LinkedIn Announcement Posts

Action step: Draft a template for either a launch or announcement post that you might need in the future.

But What About Virality?

Let me burst that bubble:

VIRALITY ONLY WORKS FOR FULL-TIME CONTENT CREATORS

You're probably not one. You likely have a job and are building a personal brand as insurance against career hiccups. You spend 80% of your day doing actual work, not crafting the perfect sunset caption with 17 different drafts like some wannabe Instagram model.

Problems with chasing virality:

• It's a fast-degenerating alpha

• Requires constant experimentation

• It's exhausting

Don't fall for 'viral post' tools. They often rely on 'engagement pods' - exclusive clubs of mutual likers and commenters. Don't believe me? Compare comments to reactions on these 'viral' posts.

Besides, you don't need to go viral. You need to reach the right people consistently.

Your Week 1 Action Plan

Here's exactly what to do this week to get started:

Day 1: Foundation

• Identify your Market of One

• Create your content theme

• Set up a basic posting schedule

Day 2: First Post

• Draft your first post using the formatting guide

• Include a hook that relates to your theme

• Post at your industry's optimal time

Day 3: Engagement

• Spend 30 minutes engaging with posts from your Market of One

• Reply to any comments on your first post

• Connect with 5-10 people who fit your ideal audience

Day 4: Second Post

• Create your second post, addressing a different aspect of your theme

• Use the hashtag strategy

• Post and engage with commenters

Day 5: Review & Plan

• Review engagement on your posts

• Note what worked and what didn't

• Plan next week's content (3 post ideas minimum)

• Pat yourself on the back for not posting "Hope everyone is having a wonderful Wednesday!" like some LinkedIn rookie

Tools to Make Your Life Easier

Creating content consistently is hard. Especially when you have, you know, an actual job.

That's exactly why we built LiGo - to take care of the heavy lifting.

LiGo helps you:

• Generate content ideas based on your themes

• Create posts that sound like YOU, not AI

• Schedule posts for optimal times

• Track what's working

Ah shit, here we go again

Don't overthink your first posts. They won't be perfect. Mine certainly weren't.

What matters is showing up. Like that annoying cousin at family reunions. Except, you know, valuable.

Next week, we'll dive into engagement strategies to turn your content into conversations.

Until then, all you have to do is post the damn thing, CJ!