LiGo Analytics provides a comprehensive view of your LinkedIn performance, going beyond basic metrics to deliver actionable insights that can transform your content strategy. This guide walks you through each section of the analytics dashboard and explains how to extract maximum value from your data.
What You'll Learn
- How to navigate the LiGo Analytics dashboard
- Understanding each analytics section and its metrics
- How to interpret your data across different timeframes
- Using AI-powered insights to enhance your strategy
- How to chat with your LinkedIn data using LiGo's AI assistant
Accessing Your Analytics Dashboard
To access your analytics:
- Log in to your LiGo account
- Click on "Analytics" in the main navigation
- Your dashboard will load with your most recent performance data
Note: Standard plan users can access analytics for the past 90 days, while Premium users can access up to 365 days of data and all-time reports.
Understanding the Analytics Interface
The LiGo Analytics dashboard is organized into several key sections:
Time Period Selection
At the top of your dashboard, you'll find options to select different timeframes:
- 7 days: For recent performance analysis
- 30 days: For monthly trends (available on all plans)
- 90 days: For quarterly analysis (available on all plans)
- 180 days: For bi-annual trends (Premium only)
- 365 days: For yearly patterns (Premium only)
- All time: For complete historical data (Premium only)
Pro Tip: Always compare multiple timeframes to distinguish between temporary trends and sustainable patterns. What looks like a success in a 7-day view might be an anomaly when viewed over 90 days.
Audience Details
This snapshot provides essential information about your LinkedIn presence:
- Followers: Total number of people following your content
- Connections: Number of direct connections in your network
- Avg. Reactions: Average number of reactions per post
- Avg. Comments: Average number of comments per post
While these metrics provide a baseline, their true value emerges when tracked over time to identify growth patterns.
Engagement Overview
This section breaks down how your audience interacts with your content:
Total Engagement Metrics
On the left side, you'll see:
- Total Reactions: Sum of all reactions during the selected period
- Total Comments: Sum of all comments received
- Total Shares: Number of times your content was shared
Reaction Breakdown
The pie chart shows the distribution of different reaction types:
- Like
- Celebrate
- Support
- Funny
- Love
- Insightful
- Curious
Why This Matters: The reaction mix can reveal audience sentiment. A high percentage of "Insightful" reactions may indicate you're establishing thought leadership, while "Celebrate" reactions often show strong community support.
Content Type Breakdown
This bar chart shows which content formats you use most frequently:
- Text-only posts
- Posts with images
- Posts with documents
- Video posts
Pro Tip: This section shows what you're posting, not necessarily what's performing best. Check the Content Strategy Insights section to see which formats drive the most engagement.
Highest Performing Post
Below the charts, you'll see your top-performing post for the selected period. This gives you an immediate reference point for what's working well.
Click "View All Posts" to see a complete list of your posts sorted by engagement.
Engagement Over Time
This graph plots your engagement trends across the selected timeframe:
Line Graph Analysis
Three separate lines track:
- Reactions: Shows how your passive engagement changes over time
- Comments: Tracks your active engagement (generally more valuable)
- Shares: Monitors your content's spread through the network
View Options
You can adjust the view to see:
- Weekly/Monthly View: Toggle between weekly and monthly aggregation
- Total/Average Per Post: Switch between total numbers and per-post averages
Why Average Matters: Viewing average engagement per post normalizes the data when your posting frequency changes, giving you a clearer picture of content performance regardless of volume.
Trend Indicators
On the right side, you'll see clear indicators of which metrics are:
- Growing: Metrics that have increased during the period
- Declining: Metrics that have decreased during the period
This immediate visual feedback helps you quickly identify what's changing in your performance.
Day of Week and Time of Day Analysis
This powerful section reveals when your content performs best:
Day of Week Performance
The left panel shows:
- Best Day: Your highest-performing day based on engagement
- Day-by-Day Breakdown: Detailed performance for each day of the week
Time of Day Analysis
The right panel displays:
- Best Time: Your highest-performing time block
- Time Block Performance: Engagement broken down into 2-hour blocks throughout the day
Pro Tip: These insights are unique to your audience. While general "best times to post" advice exists, LiGo shows you exactly when YOUR audience engages most, which may differ significantly from general trends.
Key Insights
Below each section, you'll find bullet points highlighting:
- Patterns in your day/time performance
- Significant differences between timeframes
- Recommended posting windows
Posting Timelines & Patterns
This section analyzes your posting consistency and its impact:
Consistency Metrics
Three key numbers show:
- Consistency Percentage: How regularly you maintain your posting schedule
- Week Streak: How many consecutive weeks you've posted
- Avg Posts per Week: Your typical posting frequency
Why This Matters: Consistency often correlates strongly with growth on LinkedIn. These metrics help you maintain discipline in your posting strategy.
Posting Heatmap
The calendar visualization shows:
- When you typically post
- Intensity of posting (darker colors indicate more posts)
- Patterns in your posting schedule
Growth Trends
This section displays:
- Month-by-Month Comparison: How your engagement has changed
- Posts per Month: Your posting volume over time
- Key Insights: Notable patterns and recommendations
Activity Overview
A simple breakdown showing:
- Number of posts in the last 7 days
- Number of posts in the last 30 days
- Number of posts in the last 90 days
Content Strategy Insights
This critical section analyzes which content approaches work best for you:
Media vs. Non-Media Performance
This comparison shows:
- Engagement with Media: How posts with visual elements perform
- Engagement without Media: How text-only posts perform
- Performance Differential: The percentage difference between the two
Why This Matters: This data helps you decide whether investing time in creating visuals is worthwhile for your specific audience.
Post Length Performance
This analysis breaks down how post length affects engagement:
- Short Posts: Under 150 characters
- Medium Posts: 150-500 characters
- Long Posts: Over 500 characters
For each length category, you'll see:
- Average engagement
- Performance comparison
- Best-performing examples
Pro Tip: Different topics and audiences may respond differently to post length. Use this data to tailor your approach for specific content types.
AI Insights
At the bottom of your analytics page, you'll find the powerful "Generate AI Insights" button. This feature:
- Analyzes all your data comprehensively
- Identifies patterns human analysis might miss
- Provides 5 actionable recommendations organized by priority
Key Insight Categories
AI insights typically focus on:
- Posting time analysis: Optimal timing for maximum engagement
- Content type performance: Which formats drive the best results
- Theme/topic performance: Which subjects resonate with your audience
- Engagement pattern analysis: How engagement evolves over time
- Network growth opportunities: Ways to expand your relevant audience
Each insight includes:
- The observation
- Supporting data
- Specific examples
- Recommended action
Chatting with Your LinkedIn Data
Premium users can access LiGo's most powerful analytics feature: the ability to chat directly with your data.
Accessing the Chat Interface
- Scroll to the bottom of your analytics dashboard
- Click on "Chat with Your Data"
- A conversational interface will appear
Powerful Questions to Ask
The chat feature lets you ask natural language questions like:
- "Which topics generate the most comments from CTOs?"
- "Why did my engagement drop last month?"
- "What's the optimal posting frequency for my audience?"
- "Which post formats drive the most profile visits?"
The AI analyzes your complete LinkedIn history to provide context-rich answers based on your specific data.
How It Enhances Your Analytics
While the dashboard shows what happened, the chat feature helps you understand:
- Why certain patterns exist in your data
- How to optimize your strategy based on these patterns
- What specific actions will improve your results
Pro Tip: The chat feature becomes more valuable over time as it learns from your evolving LinkedIn presence. Regular use helps it provide increasingly tailored insights.
Interpreting Analytics Across Timeframes
For maximum value, analyze your data across multiple time horizons:
Short-Term Analysis (7-30 Days)
Look for:
- Immediate impact of recent content
- Emerging trends or topics
- Quick wins in your strategy
Medium-Term Analysis (90-180 Days)
Look for:
- Sustainable engagement patterns
- Content themes with consistent performance
- Seasonal trends and variations
Long-Term Analysis (365+ Days)
Look for:
- Year-over-year growth metrics
- Evolution of audience composition
- Maturing of your content strategy
Strategy Tip: Avoid making major strategy changes based solely on short-term data. Verify patterns across at least two timeframes before implementing significant shifts.
Using Analytics for Content Planning
Your analytics dashboard provides crucial input for your content calendar:
- Identify top-performing themes from Content Strategy Insights
- Schedule posts during optimal times from Day/Time Analysis
- Plan your posting frequency based on Consistency Metrics
- Balance content formats according to Media Performance data
- Adjust content length based on Post Length Performance
Common Questions
How often should I check my analytics?
For best results, review your analytics weekly for short-term adjustments and monthly for strategic planning. Quarterly deep dives help identify larger patterns and opportunities.
Why do my analytics sometimes show different numbers than LinkedIn's native statistics?
LiGo Analytics may use different calculation methods and timeframes than LinkedIn's native analytics. Additionally, LiGo often provides more granular data and context that isn't available in LinkedIn's basic metrics.
How much historical data can I access?
Standard users can access up to 90 days of historical data. Premium users can access up to 365 days plus all-time reports for comprehensive trend analysis.
How does LiGo determine my "best" posting times?
LiGo analyzes not just when you get the most engagement, but when you get the highest-quality engagement from your target audience. This provides a more nuanced understanding than simple volume metrics.
Can I export my analytics data?
Currently, analytics data isn't directly exportable, but we're working on adding this feature. In the meantime, you can use screenshots or notes to track key metrics for external reporting.