The difference between good and great LinkedIn content often comes down to the editing process. This guide explores advanced editing techniques and best practices for refining your posts using LiGo's powerful customization tools.
What You'll Learn
- Strategic approaches to selecting the best variant
- Techniques for effective post personalization
- Structural editing best practices for LinkedIn
- Hook optimization strategies
- Advanced customization methods for different content types
Strategic Variant Selection
With six different variants available for each generated post (3 in your style, 3 in LiGo's style), choosing the right base version is the first critical decision:
Evaluating Variants Methodically
Follow this process to select the best starting point:
- Quick scan all variants: Browse through all six options to get a feel for the different approaches
- Identify top contenders: Select 2-3 variants that best match your voice and intent
- Deep read finalists: Carefully read your shortlisted variants with these criteria in mind:
- Hook strength: Which opening is most likely to stop scrollers?
- Structure: Which organization flows most naturally?
- Authenticity: Which sounds most like you (or how you want to sound)?
- Uniqueness: Which offers the most distinctive perspective?
- Choose a primary variant: Select one as your base for further editing
Style Considerations
When choosing between "My Style" and "LiGo" variants:
- My Style variants typically better match your voice and writing patterns
- LiGo variants often incorporate engagement-optimized structures and techniques
Pro Tip: Even if you prefer a LiGo variant for its structure, you can use the personalization feature to adjust its tone to better match your voice.
Personalization Techniques
The "Personalize" feature is LiGo's most powerful editing tool, allowing you to provide specific instructions for AI-driven customization:
Strategic Personalization Approaches
For best results, consider these approaches:
The "Keep and Change" Method
Specifically identify elements to preserve and replace:
"Keep the first paragraph and the story about client challenges, but replace the third paragraph with more specific examples from the software development industry."
The "Structural Directive" Approach
Focus on changing the post's organization:
"Restructure this as a problem-solution-outcome format. Start with the industry challenge, then introduce my framework as the solution, and end with specific results."
The "Voice Calibration" Technique
Adjust the tone and style:
"Keep the content but make it sound more conversational. Add more questions throughout and use shorter sentences like I typically do in my posts."
The "Expertise Amplification" Method
Enhance credibility with specific expertise:
"Incorporate my experience leading a remote team of 23 engineers across 7 time zones, specifically mentioning the async communication framework we developed."
Using Speech-to-Text for Personalization
For complex personalization instructions:
- Click the microphone icon in the personalization dialog
- Speak naturally about the changes you want
- Review the transcribed text for accuracy
- Edit if necessary before submitting
Pro Tip: Speaking your instructions often results in a more natural, detailed directive than typing, especially for nuanced changes.
Structural Editing for LinkedIn
LinkedIn has unique content consumption patterns that should influence your editing decisions:
Hook Optimization
The first 2-3 lines of your post (before the "...see more" truncation) are critical:
- Check both previews: View both desktop and mobile previews to see exactly where truncation occurs
- Front-load value: Ensure your most compelling statement or question appears before the truncation
- Create curiosity: Structure the hook to make readers want to click "see more"
- Avoid burying the lede: Don't start with long context-setting-get to the point quickly
Before (Weak Hook):
I've been in the agency business for over 15 years now, working with clients of all sizes across multiple industries. Recently, I've been thinking about how client communication has evolved...
After (Strong Hook):
"We're not getting enough leads from our website."
That's what every agency client says-but 90% are solving the wrong problem.
Paragraph Structure
For maximum readability on LinkedIn:
- Short paragraphs: Keep paragraphs to 1-3 lines on mobile
- Varied length: Mix very short (even one-line) paragraphs with slightly longer ones
- White space: Use blank lines between thoughts for visual breathing room
- Pattern breaks: Introduce lists, questions, or quotes to break up text walls
Ending Strong
The end of your post is crucial for driving engagement:
- Clear takeaway: Ensure readers understand the main point
- Next step: Consider including a specific action or thought question
- Conversation starter: End with an open-ended question to encourage comments
- Avoid promotional feeling: Keep call-to-actions subtle and valuable
Advanced Customization Methods
Different content types require different editing approaches:
For Story-Based Posts
When editing narrative content:
- Sharpen the conflict: Ensure the challenge or problem is clearly articulated
- Compress the timeline: Trim excessive setup and background
- Highlight the turning point: Make the moment of realization or change obvious
- Emphasize takeaways: Clearly connect the story to a broader principle
For List-Based Posts
When editing list content:
- Consider format: Decide between numbered lists (1., 2., 3.) or bullet points (•)
- Balance items: Aim for roughly equal length and detail for each point
- Front-load value: Put the most compelling items at the beginning and end
- Add context: Ensure each item has enough explanation to stand alone
For Opinion/Thought Leadership Posts
When editing perspective-focused content:
- Strengthen position: Ensure your stance is clear and defensible
- Anticipate objections: Address likely counterarguments
- Support claims: Include experience, data, or examples that validate your position
- Balance confidence: Aim for authority without arrogance
Optimizing for Readability and Engagement
These technical edits can improve overall performance:
Readability Enhancements
- Trim excess words: Remove qualifiers like "very," "really," "actually"
- Replace jargon: Substitute industry-specific terms with more accessible language unless writing for a technical audience
- Activate voice: Convert passive constructions to active ones
- Simplify sentences: Break up complex sentences into simpler ones
- Use transitions: Add connective phrases between paragraphs for smooth flow
Engagement Boosters
- Add questions: Insert thoughtful questions that invite reader reflection
- Include "you" language: Address the reader directly when appropriate
- Create contrast: Present opposing perspectives or surprising juxtapositions
- Add specificity: Replace general statements with concrete examples
- Incorporate recent relevance: Connect to current trends or news when applicable
Final Review Process
Before publishing, conduct this final check:
The Four-Step Final Review
-
Desktop preview check:
- Is the hook compelling in desktop view?
- Does the overall formatting look clean?
- Are any paragraphs too dense?
-
Mobile preview check:
- How much appears before "...see more"?
- Do paragraphs look appropriately sized on mobile?
- Is scrolling experience smooth with good visual breaks?
-
Read aloud test:
- Does it sound natural when read out loud?
- Are there awkward phrases or transitions?
- Does it sound authentically like you?
-
Engagement assessment:
- Does this provide clear value to readers?
- Is there a natural point for readers to comment or respond?
- Will this content reflect well on your professional brand?
Common Questions
How much editing is too much?
There's no universal rule, but if you're changing more than 50% of the content, it might be faster to regenerate a post with more specific instructions or choose a different variant.
Should I always optimize for maximum engagement?
Not necessarily. Your primary goal should be content that authentically represents your expertise and provides value to your audience. Engagement tactics should support-not override-this goal.
How do I maintain my voice while using AI-generated content?
Consistent personalization is key. Use specific examples from your experience, incorporate your typical phrases or expressions, and adjust tone to match how you naturally communicate.
Can I save edited versions for comparison?
Currently, LiGo doesn't have a version comparison feature. For major edits, you might want to copy content to a separate document if you want to compare different approaches.
How do I know if my hook is effective?
A good hook typically: (1) creates curiosity, (2) challenges a common assumption, (3) makes a bold claim, or (4) asks a thought-provoking question. Test different approaches and track engagement patterns over time.