After crafting the perfect LinkedIn post, the final step is getting it published at the right time for maximum engagement. This guide covers everything you need to know about LiGo's publishing and scheduling features.
What You'll Learn
- How to connect your LinkedIn account for direct publishing
- Publishing posts immediately to LinkedIn
- Scheduling posts for optimal times
- Managing your scheduled content calendar
- Troubleshooting publishing issues
Connecting Your LinkedIn Account
Before you can publish or schedule posts, you need to connect your LinkedIn account:
First-Time Setup
- Click either "Publish Now" or "Schedule" button on the Publish Post page
- If this is your first time, you'll see a prompt to enable posting
- Click "Enable Posting" to begin the LinkedIn authorization process
- You'll be redirected to LinkedIn to grant LiGo permission to post on your behalf
- After authorization, you'll be returned to LiGo
Important Note: LiGo uses secure OAuth protocols for LinkedIn integration. We never store your LinkedIn password.
Managing Connected Accounts
To view or manage your connected LinkedIn accounts:
- Go to your Account Settings
- Select the "Connected Accounts" tab
- Here you can disconnect or reconnect your LinkedIn profile as needed
Publishing Posts Immediately
When you want your content to go live right away:
Immediate Publishing Process
- On the Publish Post page, click the "Publish Now" button in the top-right corner
- A confirmation dialog will appear
- Click "Confirm" to immediately publish your post to LinkedIn
- You'll receive a confirmation notification once the post is published
Pro Tip: Before publishing, use the Preview feature in the right sidebar to ensure your post appears exactly as you want it on both desktop and mobile.
Scheduling Posts for Later
For optimal engagement, you may want to schedule your posts for specific times:
Basic Scheduling Process
- On the Publish Post page, click the "Schedule" button in the top-right corner
- A calendar interface will appear
- Select your desired publication date from the calendar
- Choose a time from the options provided
- Click "Schedule" to confirm
Selecting Optimal Times
LiGo offers several scheduling options:
- Popular Times: Pre-selected times shown as buttons (e.g., 8:00 AM, 2:00 PM, 4:00 PM, 7:30 PM)
- Custom Time Selection: Click "Select Custom Time" to pick a specific time
- Time Zone Selection: Use the dropdown to select your preferred time zone
Important Note: You must select both a date and time to schedule a post. The scheduling system currently works in 15-minute intervals.
Custom Time Selection
To set a specific custom time:
- Click "Select Custom Time"
- A time picker will appear
- Set the hour using the top selector
- Set the minutes (in 15-minute increments) using the middle selector
- Select AM or PM using the bottom selector
- Click "Confirm" to set your custom time
Pro Tip: For Premium users, LiGo will eventually incorporate personalized best posting times based on your LinkedIn analytics data, optimizing when your content goes live for maximum engagement.
Understanding LiGo's Publishing Technology
LiGo uses advanced technology to ensure optimal reach for your scheduled posts:
Direct Publishing vs. LinkedIn's Native Scheduling
LiGo does not use LinkedIn's native scheduling API, which has been shown to potentially reduce content reach. Instead:
- LiGo uses a custom cron job-based implementation
- Your scheduled posts remain on LiGo's servers until the specified time
- At the scheduled time, LiGo publishes directly to LinkedIn using the real-time publishing API
- This approach helps maintain maximum potential reach for your content
Managing Your Content Calendar
LiGo provides several tools to manage your scheduled and published content:
Viewing Post Status
At the top of the Publish Post page, you'll find tabs showing different post statuses:
- Drafts: Draft posts that haven't been published or scheduled
- Scheduled: Posts set for future publishing
- Published: Posts that have been successfully published to LinkedIn
- Archived: Posts you've archived for reference
Managing Scheduled Posts
To view and manage all your scheduled posts:
- Click the "Scheduled" tab in the top navigation
- You'll see a list of all posts scheduled for future publication
- For each scheduled post, you can:
- View the scheduled date and time
- Click "Publish Now" to publish immediately
- Click "Reschedule" to change the publication date/time
- Click "Delete Post" to remove it from the schedule
- Click on any post to view or edit its content before publication
Managing Published Posts
To view your published post history:
- Click the "Published" tab in the top navigation
- Browse through all posts that have been published to LinkedIn
- For each published post, you can:
- View the publication date
- Edit the post (useful for creating similar content)
- Archive posts you no longer need to reference
Troubleshooting Publishing Issues
Occasionally, you may encounter issues with post publishing:
Common Scheduling Issues
If a scheduled post fails to publish:
- Check the "Scheduled" tab to verify the post's status
- If the post shows as failed, you'll see an error notification
- Click "Publish Now" to attempt immediate publishing
- If that fails, try "Reschedule" to set a new time
LinkedIn Connection Issues
If you encounter LinkedIn authorization problems:
- Go to your Account Settings > Connected Accounts
- Disconnect your LinkedIn account
- Reconnect by following the authorization process again
- Try publishing or scheduling again
Schedule Limits
Be aware of these limitations:
- Free Trial users can schedule up to 3 posts
- Standard users can schedule up to 10 posts
- Premium users have unlimited scheduling capacity
If you reach your limit, you'll need to publish some scheduled posts or upgrade your plan to schedule more.
Best Practices for Post Timing
Strategic timing can significantly impact your post's performance:
General LinkedIn Timing Guidelines
While optimal times vary by audience, these general guidelines can help:
- Weekday Mornings (8:00-10:00 AM): Professionals often check LinkedIn at the start of their workday
- Lunch Hours (12:00-1:00 PM): Many users browse during their lunch break
- Late Afternoons (4:00-5:00 PM): Engagement often increases as the workday winds down
- Tuesday, Wednesday, Thursday: Typically see higher engagement than Monday or Friday
Timezone Considerations
Consider your audience's location:
- Select the appropriate timezone from the dropdown when scheduling
- If targeting multiple regions, schedule duplicate posts for optimal times in each region
- For global audiences, midday GMT often provides reasonable reach across multiple timezones
Using Analytics to Optimize Timing
Premium users can leverage LiGo Analytics to refine their posting schedule:
- Review the "Day of week and time of day analysis" in LiGo Analytics
- Identify patterns in your highest-engagement posts
- Schedule future posts to align with these optimal times
Common Questions
Can I post the same content multiple times?
Yes, but we recommend spacing identical posts by at least 2-3 weeks and making modest edits to avoid LinkedIn's duplicate content filters.
What happens if I disconnect my LinkedIn account after scheduling posts?
Scheduled posts will remain in your LiGo account but won't publish until you reconnect your LinkedIn account.
Can I schedule posts on weekends?
Absolutely. While weekdays generally see higher engagement, specific audiences may be more active on weekends. Use LiGo Analytics to determine what works best for your followers.
How far in advance can I schedule posts?
You can schedule posts up to 3 months in advance, allowing for comprehensive content calendar planning.
What if I need to edit a scheduled post?
Simply go to the "Scheduled" tab, click on the post you want to modify, make your changes, and save. The post will remain scheduled for its original time unless you specifically change the schedule.