If you're like most agency owners or founders I work with, you're probably wondering: "Is LinkedIn actually worth my time in 2025?"
The short answer? Absolutely.
With over 1 billion users worldwide and a platform that consistently outperforms competitors (with a weekly growth rate of 4.66% for B2B brands), LinkedIn has evolved from a simple networking site into the most powerful business development engine available to professionals.
But here's the problem: most businesses approach LinkedIn all wrong. They post sporadically, focus on vanity metrics, and wonder why they're not seeing tangible results.
After helping hundreds of agencies develop effective LinkedIn strategies, I've compiled these 25 actionable tips that actually move the needle. No fluff, no theory-just practical advice you can implement today.
Profile Optimization Tips
1. Optimize Your Personal Profile First
Your personal profile drives significantly more engagement than your company page. As one marketing expert noted, "Individuals attract more interaction than company pages do." Focus on:
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Using a professional, high-quality headshot
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Creating a headline that goes beyond your job title to communicate your value
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Writing a story-driven about section that highlights your expertise (check our LinkedIn About Section Template for guidance)
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Showcasing relevant experience and accomplishments
2. Enhance Your Company Page
While personal profiles typically perform better, your company page remains essential for brand credibility:
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Create a compelling banner image that follows the recommended LinkedIn banner size guidelines
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Craft a concise, benefit-focused description using relevant keywords
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Add your specialties to improve discoverability in LinkedIn search
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Complete all company details including industry, size, and location
3. Showcase Client Success Stories
For agency owners, demonstrating results is crucial. Loom effectively showcases its biggest customers on its LinkedIn page to establish credibility, according to Cognism's research. Consider:
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Featuring client logos (with permission)
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Sharing brief case studies highlighting specific results
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Including testimonials from satisfied clients
4. Optimize Your Featured Section
Your profile's Featured section is prime real estate that most people waste. Use it strategically:
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Showcase your best-performing content (case studies, articles, videos)
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Feature downloads that demonstrate your expertise
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Include links to your most valuable resources
For a complete guide on maximizing this often-overlooked section, check out our LinkedIn Featured Section Guide.
Content Strategy Tips
5. Focus on Value Over Self-Promotion
The most common mistake on LinkedIn is excessive self-promotion. Follow the 80/20 rule-80% of content should provide value to your audience, while only 20% should be directly promotional.
6. Develop Clear Content Pillars
Establish 3-5 core themes that align with your expertise and audience interests. For agencies, these might include:
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Industry insights and trend analysis
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Client success stories and case studies
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Leadership and team building
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Agency processes and methodologies
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Professional development
These pillars provide structure to your content strategy and establish your positioning. (Read more about creating your LinkedIn content theme)
7. Prioritize High Relevance Over Visuals
While visual appeal matters, content relevance is far more important. As one LinkedIn expert puts it, "I see too many people obsessing over creating perfect visuals while neglecting the actual content. What really keeps people reading is content that solves their problems or shares genuine insights."
8. Leverage Document Posts (Carousels)
LinkedIn document posts (carousels) receive approximately 3x more engagement than standard posts. These multi-slide documents allow you to present information in digestible chunks while maintaining visual consistency.
For best results, follow our LinkedIn Carousel Post Size Guide to ensure your carousels look professional.
9. Experiment with Video Content
Video content has seen a 34% increase year-over-year, generating 1.4x more engagement than other content formats. For maximum impact:
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Keep videos under 2 minutes
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Optimize for vertical viewing
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Include captions (most videos are watched without sound)
Engagement Strategy Tips
10. Prioritize Community Building
The most successful LinkedIn marketers focus on building genuine relationships. As one expert notes, "The essential factor is to cultivate a community; prioritizing community over mere followers is crucial."
11. Engage Before and After Posting
Remain active for 15-30 minutes before and after posting your content. This alerts the algorithm that you're active on the platform and will increase impressions and engagement, according to Cognism's research.
12. Comment Meaningfully on Others' Content
Generic comments like "great post" or "insightful" add little value. Instead, extend the conversation by adding your expertise or asking thoughtful questions. This approach brings your profile to the attention of others engaged with that post.
For guidance on writing effective comments, see our article on what makes a good comment on LinkedIn.
13. Respond to All Comments
When someone comments on your post, respond promptly and thoughtfully. The LinkedIn algorithm rewards posts that generate conversations, and your engagement keeps those conversations active.
Consistency and Timing Tips
14. Maintain a Consistent Posting Schedule
Consistency is crucial for building an engaged audience. As one LinkedIn user learned, "You know what happened when I posted randomly? Nothing. People forgot I existed. Now, I try to stick to a weekly schedule, and it makes a huge difference."
15. Post During Peak Engagement Times
Research indicates that Tuesday through Thursday between 8-10 AM or 1-2 PM in your audience's time zone typically generates the highest engagement. However, every industry is different.
Check our data-backed analysis of the best times to post by industry to find your optimal posting window.
16. Focus on Quality Over Quantity
While consistency matters, quality always trumps quantity. "One thoughtful, insightful post per week is more effective than daily posts lacking depth," according to multiple LinkedIn experts. Aim for 3-5 high-quality posts per week rather than daily low-value content.
17. Create a Content Calendar
Planning ahead is essential for maintaining consistency. Develop a content calendar that balances different content types and topics throughout the month, ensuring variety while maintaining focus on your core themes.
For a practical approach, see our LinkedIn Content Calendar guide.
Networking Strategy Tips
18. Send Personalized Connection Requests
Generic connection requests rarely lead to meaningful relationships. Personalize each request with context for why you're connecting and how you might provide value.
For examples that work, check our guide on LinkedIn connection messages that actually work.
19. Follow Up Without Selling
After connecting, avoid immediate sales pitches. Instead, share relevant resources, make introductions, or engage with their content before discussing business opportunities.
20. Engage with Industry Influencers
Connecting with industry influencers can significantly amplify your LinkedIn presence:
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Engage consistently with their content through thoughtful comments
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Share their posts with added value to your network
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Propose collaborative content creation opportunities
21. Participate in Relevant LinkedIn Groups
LinkedIn groups remain a powerful networking tool in 2025:
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Join groups aligned with your industry and interests
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Regularly contribute valuable insights and resources
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Initiate and participate in group discussions
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Connect with active group members individually
Advanced Marketing Tips
22. Leverage LinkedIn's Advanced Search Features
LinkedIn's search capabilities have become increasingly sophisticated:
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Use Boolean search operators (AND, OR, NOT) to refine results
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Create and save complex search parameters for regular use
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Research potential clients through detailed company data
23. Implement Strategic Employee Advocacy
Empower your team to share and engage with content:
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Create shareable content for team members
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Provide guidelines and training on effective LinkedIn use
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Make sharing easy with internal distribution tools
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Recognize and reward active participation
For a comprehensive approach, read our complete roadmap to enhance employee advocacy on LinkedIn.
24. Use LinkedIn Analytics to Refine Your Strategy
Regularly analyze your LinkedIn performance:
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Track engagement rates across different content types
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Monitor audience growth and demographics
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Identify your highest-performing content formats and topics
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Adjust your strategy based on these insights
Our guide on using analytics to improve your LinkedIn content strategy provides a framework for turning data into actionable insights.
25. Focus on Lead Nurturing, Not Immediate Conversion
LinkedIn users rarely make quick decisions. As one expert advises, "Keep in mind that users generally don't come to LinkedIn ready to make quick decisions, so don't anticipate immediate meetings or sign-ups. Instead, focus on nurturing leads by providing value and insights over time."
The Time Barrier: Why Most People Fail at LinkedIn Marketing
While these strategies work, there's one major challenge faced by almost every agency owner and founder: time.
You're already juggling client work, team management, business development, and countless other responsibilities. Finding time to consistently create valuable content, engage with your network, and analyze results often feels impossible.
This is precisely why we built LiGo:
How LiGo Helps You Implement These LinkedIn Marketing Tips
Theme-Based Content Generation:
Define your content pillars once, then consistently generate ideas aligned with your expertise and audience interests.
Streamlined Content Creation:
Transform ideas into complete LinkedIn posts with customizable variants, saving hours of writing time while maintaining your authentic voice.
Integrated Scheduling:
Plan your content calendar within a single platform, ensuring consistent posting even during your busiest periods.
Analytics Integration:
Track performance and optimize your content strategy based on engagement data, identifying which topics and formats resonate most with your audience.
Chrome Extension for Engagement:
Generate thoughtful comments in seconds with our Chrome extension for LinkedIn, making consistent engagement practical even for the busiest professionals.
Conclusion: Building a Sustainable LinkedIn Strategy
The most effective LinkedIn marketing strategies combine clear business objectives, valuable content, consistent engagement, and strategic networking.
By implementing these 25 tips-and leveraging tools like LiGo to streamline the process-you can transform LinkedIn from a time-consuming obligation into a powerful engine for agency growth.
Remember that LinkedIn marketing is a marathon, not a sprint. The businesses that see the greatest success are those that commit to consistent value delivery over time, gradually building an audience of engaged prospects who view them as trusted advisors rather than just another service provider.
