LinkedIn About Section Template & Examples: How to Write a Summary That Converts

The About Section: Your LinkedIn Profile's Most Undervalued Asset

Most LinkedIn users put significant effort into their profile picture, headline, and experience sections-yet surprisingly neglect the About section.

This is a critical mistake.

Your About section is the first substantial content block visitors see when they click your profile. It provides the narrative context for everything else on your page and directly influences whether someone continues scrolling or clicks away.

According to LinkedIn's own data, profiles with completed About sections receive up to 3.9x more views than those without. More importantly, a well-crafted About section can:

• Pre-qualify potential clients or employers

• Address objections before they arise

• Establish topical authority and expertise

• Create an emotional connection with your reader

• Drive specific actions (contacting you, downloading resources, etc.)

In this guide, we'll provide proven templates, real-world examples, and strategic best practices to transform your About section into a conversion tool-not just a biographical paragraph.

LinkedIn About Section Character Limit & Technical Considerations

Before diving into templates, it's important to understand LinkedIn's technical parameters for the About section:

• Maximum character count: 2,600 characters (including spaces)

• Visible without clicking "see more": Approximately 200-300 characters on desktop, even less on mobile

• Formatting available: Line breaks, bullets (using symbols like •, -, or *)

• Not supported: Bold, italic, underlining, or other text formatting

• Media capabilities: You can add links within the text and attach documents, photos, websites, videos, or presentations below the About section

This means you must:

1. Front-load your most important information in the first 200 characters

2. Use strategic spacing and symbols to create visual structure

3. Keep paragraphs short (2-3 lines maximum) for better readability

The 4-Part LinkedIn About Section Template That Converts

After analyzing hundreds of high-performing LinkedIn profiles, we've identified a four-part structure that consistently drives engagement and action:

Part 1: The Hook (200-300 characters)

This opening section must instantly capture attention and make the reader want to click "see more."

Template:

[Unexpected statement or question about a problem in your industry]

[Credibility statement connecting you to solving this problem]

[Transition to main content with curiosity gap]

Part 2: The Professional Narrative (400-700 characters)

This section establishes your expertise and unique approach.

Template:

I help [target audience] achieve [specific outcome] by [your methodology/approach].

What sets my work apart:
- [Unique aspect of your approach/methodology]
- [Specific result or benefit clients experience]
- [Another differentiator that separates you from competitors]

My professional background includes [relevant experience highlights that establish credibility].

Part 3: The Proof (400-700 characters)

This section provides evidence that supports your claims.

Template:

Some results I've helped clients achieve:
- [Specific achievement with numbers/metrics when possible]
- [Another specific achievement with numbers/metrics]
- [Third achievement highlighting different aspects of your value]

What clients/colleagues say:
"[Brief testimonial excerpt that emphasizes your unique value]" - [Name, Position]

Part 4: The Call to Action (200-400 characters)

This final section directs the reader toward a specific next step.

Template:

I'm currently [what you're focused on now - projects, availability, etc.].

[Specific invitation to connect + how to best reach you]

[Optional: personal touch/conversation starter]

[Contact information or specific instruction]

Industry-Specific LinkedIn About Section Examples

Let's see how the 4-part template adapts to different professional contexts:

For Agency Owners/Consultants

Ever notice how most agencies promise "full-service digital marketing" but deliver cookie-cutter campaigns that barely move the needle?

That disconnect is why I founded Precision Digital, an agency that does the opposite.

I help B2B SaaS companies with $2-10M ARR accelerate growth through hyper-focused customer acquisition strategies. My approach removes the guesswork from digital marketing by:
- Starting with deep customer research before any tactical execution
- Building multi-channel systems, not isolated campaigns
- Measuring everything against revenue impact, not vanity metrics

My 12+ years in growth marketing includes leading teams at [Company] and [Company], where I specialized in developing scalable customer acquisition frameworks.

Some results we've achieved for clients:
- Reduced CAC by 41% while increasing MRR by $127K in 6 months for [Client]
- Developed acquisition strategy that supported Series A raise of $8M for [Client]
- Built content engine generating 400+ qualified demos monthly for [Client]

"Working with Alex transformed how we approach growth. Their team delivers the rare combination of strategic thinking and flawless execution." - Sarah Chen, CEO at [Company]

Currently accepting new client partnerships for Q3 2025.

Let's discuss if we're the right fit for your growth challenges. The best way to reach me is through a message here on LinkedIn with a brief description of your situation.

Coffee enthusiast, trail runner, and always happy to discuss the latest developments in AI-powered marketing.

Email: name@company.com

For Freelancers/Independent Professionals

"We need website copy that actually converts visitors, not just fills space."

This is how conversations with my clients typically begin. If you're nodding along, we should talk.

I help B2B tech companies transform their website copy from generic corporate-speak into persuasive messaging that drives qualified leads. My approach combines:
- Voice-of-customer research that captures how your best clients actually talk
- Conversion-focused structure that guides visitors toward specific actions
- SEO integration that balances search visibility with compelling messaging

As a former in-house marketing director turned freelance copywriter, I bring both strategic oversight and hands-on execution to every project.

Recent client outcomes include:
- 37% increase in demo requests for [Client]'s new service page
- Homepage redesign that doubled time-on-site and reduced bounce rate by 28%
- Email sequence generating $43K in 30 days for [Client]'s product launch

"Jennifer has an uncanny ability to translate our complex technical offering into benefits customers immediately understand and respond to." - Michael Torres, CTO at [Company]

Currently booking website copywriting projects starting in June 2025.

If your website isn't converting visitors into leads or customers at the rate you need, let's connect. Message me here or email me directly with details about your project.

When not writing copy, you'll find me exploring documentary photography and attempting to master sourdough bread (still a work in progress).

Email: name@company.com

For Technical Professionals

What if the biggest barrier to your company's innovation isn't technology, but how technical and business teams communicate?

After 15+ years leading engineering teams, I've discovered this is often the core challenge.

I help technology organizations bridge the communication gap between technical teams and business stakeholders to accelerate product development. My work focuses on:
- Implementing agile practices that align with business objectives, not just engineering preferences
- Building technical teams that understand business constraints and opportunities
- Creating communication frameworks that translate technical concepts for non-technical audiences

My experience spans roles as CTO at [Company], VP of Engineering at [Company], and technical advisor to multiple startups.

Impact highlights:
- Reduced development cycles by 40% at [Company] by restructuring team communication
- Built engineering team from 3 to 35 that supported revenue growth from $1M to $24M ARR
- Developed technical architecture supporting 10x user growth without service disruption

"David transformed how our product and engineering teams work together. The result has been faster development, fewer misunderstandings, and ultimately better products." - Lisa Nguyen, CEO at [Company]

Open to discussing CTO/VP Engineering opportunities with growth-stage companies or consulting arrangements to optimize your technical organization.

Let's connect about your technical leadership challenges. Reach out with a message describing your situation, and we can schedule time to talk.

Aviation enthusiast, mechanical keyboard collector, and always interested in discussing software architecture over a good cup of coffee.

Email: name@company.com | Calendar: [link]

LinkedIn About Section Best Practices for 2025

Beyond the template structure, these advanced strategies will help your About section stand out:

1. Speak Directly to a Specific Reader

Avoid the generic "I help businesses..." approach. Instead, describe your ideal client or employer with such specificity that they immediately identify themselves.

Weak: "I help businesses improve their marketing strategy."

Strong: "I help B2B SaaS companies with 10-50 employees fix leaky marketing funnels that generate demos but struggle to convert them to paying customers."

2. Use Strategic Keyword Placement

LinkedIn's search algorithm scans About sections for relevant keywords. Include industry-specific terms naturally within your narrative.

Weak: "Marketing specialist, content marketing, email marketing, social media marketing, SEO marketing, digital marketing."

Strong: "My content marketing approach integrates email sequences, LinkedIn strategy, and SEO-driven articles to create cohesive campaigns that support each stage of the buyer's journey."

3. Create Visual Structure

With limited formatting options, use symbols, spacing, and line breaks to make your content scannable.

Example visual structure:

WHAT I DO:
→ [Service/expertise area one]
→ [Service/expertise area two]
→ [Service/expertise area three]

WHO I WORK WITH:
→ [Ideal client/employer type one]
→ [Ideal client/employer type two]

4. Balance Professional and Personal

Including a glimpse of your personality creates memorability and potential connection points. The last 10-15% of your About section is an ideal place for this.

Example personal touch:

Beyond work, I'm an avid rock climber (still working on conquering 5.11 routes), collector of vintage synthesizers, and dedicated mentor to first-generation college students through [Organization].

5. Update Regularly

Your About section should evolve as your career, offerings, and goals change. Set a calendar reminder to review it quarterly, refreshing:

• Current focus and availability

• Recent achievements and results

• Evolving service offerings or expertise areas

• Updated call-to-action based on current goals

Common LinkedIn About Section Mistakes to Avoid

1. The Biography Trap

Many professionals treat the About section as a biography, detailing their career progression chronologically. This wastes prime space with information better suited to the Experience section.

Mistake example: "I started my career at Company X in 2010 as a junior associate. In 2013, I was promoted to manager, and in 2015 I moved to Company Y as a senior manager..."

2. The Buzzword Collection

Vague business jargon like "innovative," "strategic," "detail-oriented," and "passionate" adds no concrete value and signals a lack of specificity.

Mistake example: "Passionate, innovative professional with a strategic mindset and results-driven approach to solving complex business challenges with creative solutions."

3. The Third-Person Narrative

Writing in the third person creates unnecessary distance between you and the reader, coming across as overly formal or inauthentic.

Mistake example: "John Smith is a dedicated marketing professional with over 10 years of experience. He specializes in digital strategies and has helped numerous clients achieve their goals."

4. The Credential Stack

Leading with degrees, certifications, and awards before establishing relevance and value prioritizes validation over connection.

Mistake example: "MBA from Harvard Business School. Certified Project Management Professional. Six Sigma Black Belt. Winner of the Regional Business Excellence Award 2023."

5. The Generic Closing

Ending with a passive statement or generic invitation wastes the opportunity to drive specific action.

Mistake example: "Feel free to reach out if you'd like to connect."

How to Test and Improve Your LinkedIn About Section

Unlike websites, LinkedIn doesn't offer A/B testing. However, you can systematically improve your About section with these approaches:

1. Track Profile Analytics

After updating your About section, monitor changes in:

• Profile views (frequency and visitor demographics)

• Connection request rates

• InMail and message response rates

• Comment and engagement patterns on your posts

2. Gather Feedback

Ask trusted colleagues or mentors to review different versions of your About section and provide specific feedback on:

• Their main takeaway about your expertise

• Which parts were most compelling

• What action they'd be likely to take after reading

• Any confusion or questions they had

3. Create Multiple Versions

Develop 2-3 different versions of your About section, each with a different:

• Opening hook

• Arrangement of achievements

• Call to action

Test each version for 30-60 days while tracking metrics to identify which performs best.

About Section Generator with LiGo

Crafting the perfect LinkedIn About section requires significant time and skill. LiGo's AI chatbot can:

1. Generate a customized About section based on your experience and goals

2. Provide industry-specific templates optimized for your target audience

3. Suggest strategic keyword incorporation for improved search visibility

4. Help maintain optimal structure and formatting

All based on your past engagement data.

LinkedIn About Section FAQ

How long should my LinkedIn About section be?

While LinkedIn allows up to 2,600 characters, aim for 1,500-2,000 characters. This length provides enough space to tell your story while respecting the reader's time. Anything shorter may lack substance; anything longer risks losing engagement.

Should I include personal information in my LinkedIn About section?

Including selective personal details can create memorable connection points, but should occupy no more than 10-15% of your content. Choose personal information that either reinforces your professional brand or offers genuine conversation starters.

How often should I update my LinkedIn About section?

Review your About section quarterly, and update it whenever you:

• Change your career focus or target audience

• Develop new service offerings or expertise

• Achieve significant new results or milestones

• Shift your business goals or availability

Should I write my LinkedIn About section in first or third person?

First person (using "I" and "my") creates a more direct, authentic connection with readers and is the preferred approach for most professionals. Third person can create unnecessary distance and often feels outdated or overly formal.

Can I use the same About section on other platforms?

While maintaining consistent messaging is important, each platform has different audience expectations and technical constraints. Your LinkedIn About section should be specifically optimized for LinkedIn's professional context, character limits, and search algorithms.

Related Resources

• LinkedIn Headline Examples & Guide: Stand Out in 2025 with These Proven Formulas

• LinkedIn Banner Size Guide [2025]: Dimensions, Templates, and the New Slideshow Feature

• Optimize Your LinkedIn Profile to Get Clients

• How to Turn Your LinkedIn Company Page Into a Lead Generation Engine

• LinkedIn Post Formatting: A Complete Guide with Templates

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This article is part of our 30-day Linkedin Roadmap. If you are just getting started on Linkedin, then let's start from the beginning:
Linkedin Growth: The Complete Roadmap for 2025

Also featured in Week 3: Linkedin Profile Optimization: The Strategic Guide