!How to do B2B Sales on LinkedIn Not only have you built a product, but it's damn good.  Your teams have innovated and iterated.  Marketing pushes PR ...

<p><img src="/images/blog/b2b-sales-how-to-get-front-of-mind.avif" alt="How to do B2B Sales on LinkedIn">
Not only have you built a product, but it’s damn good.</p>
<p>Your teams have innovated and iterated.</p>
<p>Marketing pushes PR and events.</p>
<p>So, why do colleagues still discuss competitors?
And why do customers reference those competitors and benchmark against them?</p>
<h2>Oh, And Why Me</h2>
<p>My first point to say is that I have worked B2B for 13+ years.</p>
<p>And my experience has included wins and…
I have been part of a team with great technology.
Arguably a product that was the most innovative in its category.</p>
<p>But the phones were quiet. And the customers were slow to convert.
Not what you were expecting to read?</p>
<p>I knew there was a better way.</p>
<p>So, (and the most important point), I have seen the response from doing the below.</p>
<p>My content got reactions, not only little blue likes but handshakes.
Directors found me at trade shows to talk.
Buyers mentioned my content in meetings.</p>
<h2>The B2B Situation</h2>
<p>This is what I see with B2B manufacturers.</p>
<p>Have a look yourself and you’ll see it all over LinkedIn.</p>
<p>Companies that are at the forefront of technology.
Leveraging AI to maximise what they do and can deliver for customers.
Uniting that with supply chain efficiencies whilst achieving sustainability targets.</p>
<p><strong>What they’re great at:</strong></p>
<ul>
<li>Cutting-edge technology and AI implementation</li>
<li>Supply chain efficiencies</li>
<li>Sustainable solutions with eco-credentials</li>
</ul>
<p>Now that all sounds pretty ideal.</p>
<p><strong>What they’re missing:</strong>
And this is because all we ever see and get shown are features!
Product specifications, yes, are certainly something to be proud of.
But not exciting, and not “I want to buy” compelling.</p>
<p>What’s missing is the visibility about what makes you unique in your market.</p>
<p>Your expert colleagues.</p>
<p>It is knowledge and curiosity that breathe air and innovation into your product.
It’s the experiences, insights, and stories that buyers connect with.</p>
<p>And I am sure we all know if any connection is missing, competitors will nip in, pinch, and take market share. And they could lead your industry.</p>
<h2>Why Now</h2>
<p>Regularly it’s stated that <a href="https://www.linkedin.com/posts/irina-novoselsky_im-still-shocked-by-this-stat-77-of-b2b-activity-7273011428830187520-1bkL/">77% of executives are more likely to buy from socially active leaders</a>.</p>
<p>And the really big benefit:
It is observed that there is a <a href="https://www.forbes.com/councils/forbescommunicationscouncil/2022/07/01/employee-advocacy-the-final-frontier-of-b2b-organic-social-media/">561% increase in reach from colleagues’ posts compared to company posts</a>.</p>
<p>And in addition, B2B buyers are changing.
And not just in the way they seem to keep getting younger!</p>
<p>They’re expecting information online.
Looking for information online.
And willing to talk to someone who did videos of themselves, even though they didn’t know them.</p>
<p>Confession time again.</p>
<p>That person was me.
I’ve been there, answering questions and putting out videos.
The result was a reaction I hadn’t initially expected.
The posts got the little blue likes, but crucially I got approached.</p>
<p>People started conversations with me. Because they had seen my posts and they had appreciated the value.</p>
<h2>The B2B Solution</h2>
<p>Reframe how you see ‘business doing social’.</p>
<p>It isn’t about pulling up product photos and adding text about new features. Yes, they may be impressive features!</p>
<p>It’s about finding that unique insight from your colleagues.
And making it come alive, engaging and inspiring.</p>
<p>It’s about connecting with customers and prospective ones.
Providing insight and knowledge and building trust to say yes to your solutions.</p>
<p>All while remembering your colleagues are an unfair advantage that only you have.</p>
<p><strong>The process:</strong></p>
<p>It starts with:</p>
<p><strong>Extraction</strong> - apps, tech, and even talking (yes!) can get the expert knowledge out of heads. We then move to:</p>
<p><strong>Creation</strong> - turn that expertise into stories to build trust and awareness. Then;</p>
<p><strong>Amplify it:</strong> analyse what works, assess post hooks, visual formats, CTAs, and the stories. And repurpose the wins, reshare them in new formats, and let them compound.</p>
<p>As I said, I’ve seen the value in videos with people approaching me. And I can certainly say that makes a trade show much more fun and valuable!</p>
<h2>Common Objections</h2>
<p><strong>“We have no time”</strong>
You’re probably right.
But if winning authority is important, it may just be worth finding time.
In reality, if done for you, it’s about using interviews and questions and then letting teams get back to their expertise.</p>
<p><strong>“People won’t do it”</strong>
Look at it this way: if you’re giving your colleagues the chance to stand out and shine, it really is an opportunity for them as well.
They learn, develop, and build a platform that helps hit their targets.</p>
<p><strong>“We can’t measure social”</strong>
We can.
You can see who has been viewing content. Whether they’re the right demographic, even within the right type of business.
Then we refine the content and engagement until it is. And we can measure that over time 2, 4, 8 months.
We can assess posts that perform, hooks that don’t work, stories that inspire engagement, and CTAs that get followed through to action.</p>
<h2>Bottom Line Summary</h2>
<p>Your product alone doesn’t make you different. But your colleagues?
Now, they are an unfair advantage that only you have.</p>
<p>All that’s needed is a method to unlock, extract, and execute.
With this, you can build a new level of market presence.</p>
<p>It builds you up to a point where buyers know your teams. And they know you help solve their specific problems.
And when they encounter their problems… well, who do you think they’ll turn to?</p>
<p>Intrigued with what you’ve left off the table?
Find Ashley on <a href="https://www.linkedin.com/in/ashleyjames-grangecairn/">LinkedIn</a>.</p>
<p>And for B2B manufacturers that want to position themselves with authority, <a href="https://tally.so/r/wdvePK">complete this quiz</a> to understand how you currently show up.
Ashley can discuss the real situation of your company online and do a free next steps audit.</p>
<hr>
<p><em>This is a guest post by Ashley James. Ashley has over a decade of B2B expertise and is on a mission to help B2B manufacturers use their unique expertise to build authority, develop trust, and win business.</em></p>


![How to do B2B Sales on LinkedIn](/images/blog/b2b-sales-how-to-get-front-of-mind.avif)
Not only have you built a product, but it's damn good.

Your teams have innovated and iterated.

Marketing pushes PR and events.

So, why do colleagues still discuss competitors?
And why do customers reference those competitors and benchmark against them?

## Oh, And Why Me

My first point to say is that I have worked B2B for 13+ years.

And my experience has included wins and...
I have been part of a team with great technology.
Arguably a product that was the most innovative in its category.

But the phones were quiet. And the customers were slow to convert.
Not what you were expecting to read?

I knew there was a better way.

So, (and the most important point), I have seen the response from doing the below.

My content got reactions, not only little blue likes but handshakes.
Directors found me at trade shows to talk.
Buyers mentioned my content in meetings.

## The B2B Situation

This is what I see with B2B manufacturers.

Have a look yourself and you'll see it all over LinkedIn.

Companies that are at the forefront of technology.
Leveraging AI to maximise what they do and can deliver for customers.
Uniting that with supply chain efficiencies whilst achieving sustainability targets.

**What they're great at:**
- Cutting-edge technology and AI implementation
- Supply chain efficiencies
- Sustainable solutions with eco-credentials

Now that all sounds pretty ideal.

**What they're missing:**
And this is because all we ever see and get shown are features!
Product specifications, yes, are certainly something to be proud of.
But not exciting, and not "I want to buy" compelling.

What's missing is the visibility about what makes you unique in your market.

Your expert colleagues.

It is knowledge and curiosity that breathe air and innovation into your product.
It's the experiences, insights, and stories that buyers connect with.

And I am sure we all know if any connection is missing, competitors will nip in, pinch, and take market share. And they could lead your industry.

## Why Now

Regularly it's stated that [77% of executives are more likely to buy from socially active leaders](https://www.linkedin.com/posts/irina-novoselsky_im-still-shocked-by-this-stat-77-of-b2b-activity-7273011428830187520-1bkL/).

And the really big benefit:
It is observed that there is a [561% increase in reach from colleagues' posts compared to company posts](https://www.forbes.com/councils/forbescommunicationscouncil/2022/07/01/employee-advocacy-the-final-frontier-of-b2b-organic-social-media/).

And in addition, B2B buyers are changing.
And not just in the way they seem to keep getting younger!

They're expecting information online.
Looking for information online.
And willing to talk to someone who did videos of themselves, even though they didn't know them.

Confession time again.

That person was me.
I've been there, answering questions and putting out videos.
The result was a reaction I hadn't initially expected.
The posts got the little blue likes, but crucially I got approached.

People started conversations with me. Because they had seen my posts and they had appreciated the value.

## The B2B Solution

Reframe how you see 'business doing social'.

It isn't about pulling up product photos and adding text about new features. Yes, they may be impressive features!

It's about finding that unique insight from your colleagues.
And making it come alive, engaging and inspiring.

It's about connecting with customers and prospective ones.
Providing insight and knowledge and building trust to say yes to your solutions.

All while remembering your colleagues are an unfair advantage that only you have.

**The process:**

It starts with:

**Extraction** - apps, tech, and even talking (yes!) can get the expert knowledge out of heads. We then move to:

**Creation** - turn that expertise into stories to build trust and awareness. Then;

**Amplify it:** analyse what works, assess post hooks, visual formats, CTAs, and the stories. And repurpose the wins, reshare them in new formats, and let them compound.

As I said, I've seen the value in videos with people approaching me. And I can certainly say that makes a trade show much more fun and valuable!

## Common Objections

**"We have no time"**
You're probably right.
But if winning authority is important, it may just be worth finding time.
In reality, if done for you, it's about using interviews and questions and then letting teams get back to their expertise.

**"People won't do it"**
Look at it this way: if you're giving your colleagues the chance to stand out and shine, it really is an opportunity for them as well.
They learn, develop, and build a platform that helps hit their targets.

**"We can't measure social"**
We can.
You can see who has been viewing content. Whether they're the right demographic, even within the right type of business.
Then we refine the content and engagement until it is. And we can measure that over time 2, 4, 8 months.
We can assess posts that perform, hooks that don't work, stories that inspire engagement, and CTAs that get followed through to action.

## Bottom Line Summary

Your product alone doesn't make you different. But your colleagues?
Now, they are an unfair advantage that only you have.

All that's needed is a method to unlock, extract, and execute.
With this, you can build a new level of market presence.

It builds you up to a point where buyers know your teams. And they know you help solve their specific problems.
And when they encounter their problems... well, who do you think they'll turn to?

Intrigued with what you've left off the table?
Find Ashley on [LinkedIn](https://www.linkedin.com/in/ashleyjames-grangecairn/).

And for B2B manufacturers that want to position themselves with authority, [complete this quiz](https://tally.so/r/wdvePK) to understand how you currently show up.
Ashley can discuss the real situation of your company online and do a free next steps audit.

---

*This is a guest post by Ashley James. Ashley has over a decade of B2B expertise and is on a mission to help B2B manufacturers use their unique expertise to build authority, develop trust, and win business.*

Oh, And Why Me

The B2B Situation

Why Now

The B2B Solution

Common Objections

Bottom Line Summary

Discover why B2B manufacturers with superior technology still lose to competitors and how employee-generated content creates an unfair competitive advantage.

B2B Sales: From Factory Floor to Front-of-Mind | Guest Post by Ashley James

B2B Sales Strategy: Factory Floor to Front of Mind - LiGo

!Find the best time and day to post on Linkedin from a Company Page  If you're obsessing over the best time to publish on LinkedIn from your company p...

<p><img src="/images/blog/Best-time-to-post-on-LinkedIn-from-Company-Pages.avif" alt="Find the best time and day to post on Linkedin from a Company Page"></p>
<p>If you’re obsessing over the best time to publish on LinkedIn from your company page, you’re focusing on the wrong problem entirely.</p>
<p>I’ve analyzed 50+ B2B company pages with 10K+ to 100K+ followers range, through <a href="/features/analytics">LiGo’s analytics platform</a>, and my observation is something that might upset your marketing team: <strong>company pages get 5-10x less organic reach than personal profiles</strong>, regardless of when you post. I’ll explain the reason for that later in the article.</p>
<p>But since you’re here looking for the best hours to post on LinkedIn, let’s start with what you asked for - then we’ll show you why it might not matter as much as you think.</p>
<p>P.S: You can also <a href="/blog/why-most-linkedin-best-time-to-post-advice-is-wrong">find the best time of post on LinkedIn for personal profiles here</a>.
It shares how you can find statistics similar to the below image for your LinkedIn profile.</p>
<p><img src="https://res.cloudinary.com/dtwepxrvk/image/upload/f_auto,q_auto,c_limit,w_1920/best-time-to-post-justin-welsh-linkedin.avif" alt="Best time and day to post on LinkedIn"></p>
<hr>
<h2>[Data-Driven]: Best Time and Days for LinkedIn Posts from Company Pages</h2>
<p>If you insist on posting from your company page (and I’ll explain why you might want to reconsider), here’s what works:</p>
<p><strong>Best days and times to post on LinkedIn for B2B:</strong></p>
<ul>
<li>Tuesday through Thursday dominate engagement</li>
<li>Wednesday 10-11 AM sees peak “solution research” behavior</li>
<li>Thursday 1-2 PM catches the post-lunch professional browsing window</li>
</ul>
<p><strong>Worst days and times:</strong></p>
<ul>
<li>Friday afternoons (your audience is mentally checked out)</li>
<li>Monday mornings (they’re in meetings, not browsing)</li>
<li>Weekends (B2B decision-makers disconnect)</li>
</ul>
<p>A study that analyzed 1M+ posts (without taking out posts from influencers &amp; other anomalies), concluded that these are the hot zones in terms of days and times to post on LinkedIn:</p>
<p><img src="https://res.cloudinary.com/dtwepxrvk/image/upload/f_auto,q_auto,c_limit,w_1920/best-time-to-post-linkedin-2025-industry.avif" alt="Heatmap graph from a study on when to post on LinkedIn"></p>
<p>But here’s where it gets interesting - and why, in my experience, generic advice fails.</p>
<hr>
<h2>Why most “Best time and day to post on LinkedIn” studies are wrong</h2>
<p>The obsession with finding the perfect posting time misses a fundamental truth: <strong>LinkedIn’s algorithm actively suppresses company page content</strong> in favor of personal profiles.</p>
<p>Think about your own LinkedIn behavior.</p>
<p><strong>When was the last time you actively sought out a company page post?</strong></p>
<p>There’s your answer.</p>
<h3>How LinkedIn algorithm treats company page posts</h3>
<p>Company pages face three major disadvantages:</p>
<ol>
<li><strong>Reduced organic reach</strong> - Your posts reach 5-10X lesser people than posts from personal profiles (I’ve shared examples below)</li>
<li><strong>Lower engagement rates</strong> - People hesitate to comment on company posts (feels too formal)</li>
<li><strong>Algorithm deprioritization</strong> - LinkedIn for the past 4-5 years has been “trying” to encourage authentic human connections over corporate broadcasts (noticed the tiktok style videos?)</li>
</ol>
<hr>
<h2>The Alternative: Build a Founder brand or Employee Advocacy Programs</h2>
<p>Look at the most successful B2B brands on LinkedIn:</p>
<p><strong>1. <a href="https://www.linkedin.com/in/retentionadam">Adam Robinson (RB2B)</a></strong> - Built a $20M+ ARR company primarily through his personal profile, not the company page.</p>
<p>The RB2B company page?</p>
<p>Barely active.</p>
<p>His personal posts?</p>
<p>Regularly hit 500+ engagements.</p>
<p><strong>2. Gong</strong> - Their sales team members post individually about sales insights. The result is exponentially more reach than their company page could ever achieve.</p>
<p><strong>3. tl;dv</strong> - They’ve trained their entire team to create video content from personal profiles. The company benefits from collective personal branding instead of fighting the algorithm with corporate posts.</p>
<p>I have 3x company pages, each with 500 to 1,000 followers so far. Posts from them get 15 to 100 impressions.</p>
<p>On my <a href="https://www.linkedin.com/in/junaidkhalid22/">personal LinkedIn profile</a>, minimum impressions I get per post are 700-800 and usually it’s 1K to 5K. 15% posts go beyond 10K+ impressions.</p>
<p>Now, imagine 5 of your employees are active on LinkedIn, and post 3 times per week. We’ll take 1K impressions per post as average.</p>
<ol>
<li>3 x 5 = 15 LinkedIn posts per week (15K impressions),</li>
<li>15 * 4 = 60 LinkedIn posts per month (60K impressions),</li>
<li>15 * 52 = 780 post per month (~1M impressions).</li>
</ol>
<p>Do you know how much it costs to get 1M impressions via Ads (that do not build trust and everyone hates)?</p>
<p>Roughly $20K. And you can … automate this to a great, great extent. You can actually <a href="/employee-generated-content">activate your entire team on LinkedIn via an Employee Advocacy Program</a> in a fraction of the cost.</p>
<hr>
<h2>When Posting from LinkedIn Company Pages Actually Make Sense</h2>
<p>I’m not saying abandon your company page entirely. Here’s when it adds value:</p>
<h3>1. Official Announcements</h3>
<p>Major funding rounds, acquisitions, or regulatory updates need an official source. Post these on the company page, then have your team amplify through personal profiles.
(Preferably post through founder’s profile, and just have the company repost like Adam Robinson does, I use the same method).</p>
<p><img src="/images/blog/RB2B-LinkedIn-Company-page-reposting-founders-posts.avif" alt="RB2B's company page reposting Adam Robinson's posts"></p>
<h3>2. Customer Support Presence</h3>
<p>Some customers expect to find and tag your company page for support issues. Maintain it for credibility.</p>
<h3>3. Strategic Commenting via the company page</h3>
<p>Here’s what most marketers miss: <strong>company page comments get disproportionate visibility</strong>. When your company comments on a post, it stands out among other comments, because 99% of the others would be from “personal LinkedIn accounts”. This is your secret weapon for brand visibility, gets the most amount of profile views to your company page.</p>
<p>I actually did a very detailed experiment on this, which was two-fold:</p>
<ol>
<li>I did 100-200 comments per week from my personal account (3x’d my profile views)</li>
<li>Dropped 20+ comments per day from the company page (100% growth in followers, and 5x increase in the company page profile views).</li>
</ol>
<p>Documented the details of the experiment in this Medium article that went viral because so many people agreed with this and had similar observations:</p>
<p><a href="https://medium.com/@_junaidkhalid/why-linkedin-comments-matter-more-than-posts-and-how-to-leverage-them-in-2025-b6f37eed6d49">Why LinkedIn Comments matter more than posts - and how to leverage them in 2025</a></p>
<hr>
<h2>Finding the Best Time to Post for YOUR company’s LinkedIn (if you must)</h2>
<p>Firstly: Don’t follow the “universal best time and day to post” advice. It’s mostly been circulated on the internet by ghostwriters, not data scientists. You can actually, just in 2 minutes, find the best time and days for YOUR company page.</p>
<p>You can use LiGo’s advanced LinkedIn analytics engine to analyze your company page to find a lot of hidden insights, including the best days and times to post.</p>
<p>But if you still want to now what’s the general best times and days, you can find them below:</p>
<h3>Best times to post to LinkedIn by Industry</h3>
<p><strong>Tech companies</strong>: Tuesday-Thursday, 10 AM-3 PM works because developers check LinkedIn between coding sessions</p>
<p><strong>Professional services</strong>: Monday 9 AM and Friday 11 AM capture planning and week-end reflection moments</p>
<p><strong>Healthcare</strong>: Early mornings (6-8 AM) and evenings (7-9 PM) align with shift schedules</p>
<h3>Best times to post on LinkedIn by geographic location</h3>
<p>A Seattle software company targeting East Coast enterprises needs different timing than a New York agency targeting local businesses. There’s no universal “best time.”</p>
<h3>Best time to post on LinkedIn for your company page</h3>
<p>You can find it by following the below steps:</p>
<ol>
<li><strong>Analyze your past performance</strong> - <a href="/features/analytics">LiGo’s analytics</a> shows exactly when YOUR audience engages most</li>
<li><strong>Test systematically</strong> - Try different times for different content types</li>
<li><strong>Watch quality metrics</strong> - A comment from a decision-maker at 2 PM beats 50 likes at 10 AM</li>
</ol>
<hr>
<h2>The Content-Timing Matrix That Works</h2>
<p>If you’re committed to company page posting, match content to psychological moments:</p>
<p><strong>Product updates</strong>: Tuesday-Wednesday, 9-11 AM (planning mode)</p>
<p><strong>Thought leadership</strong>: Monday 8 AM, Wednesday 2 PM (seeking insights)</p>
<p><strong>Customer stories</strong>: Thursday 10 AM-2 PM (evaluation mode)</p>
<p><strong>Team culture</strong>: Friday 11 AM-1 PM (lighter browsing)</p>
<hr>
<h2>The Future of B2B LinkedIn Strategy</h2>
<p>The best B2B brands on LinkedIn are abandoning the “company page first” mentality. They’re building networks of empowered employees who:</p>
<ul>
<li>Share authentic insights from personal profiles</li>
<li>Maintain consistent brand themes</li>
<li>Coordinate timing for maximum impact</li>
<li>Use company pages for credibility, not reach</li>
</ul>
<hr>
<h2>Your Next Steps</h2>
<ol>
<li>
<p><strong>Stop obsessing over company page posting times</strong> - The algorithm is against you regardless</p>
</li>
<li>
<p><strong>Audit your current strategy</strong> - How much time/budget goes to company pages vs. personal profiles?</p>
</li>
<li>
<p><strong>Empower your team</strong> - Give them tools like <a href="/features/chrome-extension">LiGo’s Chrome extension</a> to maintain their presence without overwhelming their schedules</p>
</li>
<li>
<p><strong>Use data, not guesswork</strong> - Track what actually drives leads, and … not just vanity metrics</p>
</li>
<li>
<p><strong>Test the founder-led approach</strong> - Try one month of prioritizing personal profiles and measure the difference</p>
</li>
</ol>
<hr>
<h2>The Bottom Line</h2>
<p>The best time to post on LinkedIn B2B from your company page?</p>
<p><strong>When you have something worth posting that truly requires an official company voice.</strong></p>
<p>For everything else?</p>
<p>Build a team of authentic voices that can achieve 10x the reach of any perfectly-timed company post.</p>
<hr>
<p><strong>LiGo Update (2025):</strong> LiGo now supports both personal profiles AND LinkedIn company pages (early access). While we can help you manage company page content efficiently, we strongly recommend <strong>prioritizing personal profiles for maximum ROI</strong> based on industry data - personal profiles consistently generate 5-20x better engagement and lead generation results. However, for agencies managing both channels, LiGo helps maintain consistent brand voice without doubling your workload. <a href="/hub/linkedin-company-pages">Explore our company page resource hub</a> →</p>
<p>Want to discover when YOUR specific audience is most active? <a href="/pricing">Try LiGo’s analytics free</a> and see exactly when your posts get quality engagement - whether from company or personal profiles. Because the best time to post isn’t universal - it’s whenever YOUR ideal customers are ready to engage.</p>
<hr>
<p><em>If you are well-informed of the impact that your LinkedIn presence can have on your business, I’d highly recommend to see how <a href="/what-is-ligo">LiGo can help save 10+ hrs/week while generating authentic posts, comments &amp; provide advanced analytics to know what’s working</a>.</em></p>



![Find the best time and day to post on Linkedin from a Company Page](/images/blog/Best-time-to-post-on-LinkedIn-from-Company-Pages.avif)

If you're obsessing over the best time to publish on LinkedIn from your company page, you're focusing on the wrong problem entirely. 

I've analyzed 50+ B2B company pages with 10K+ to 100K+ followers range, through [LiGo's analytics platform](/features/analytics), and my observation is something that might upset your marketing team: **company pages get 5-10x less organic reach than personal profiles**, regardless of when you post. I'll explain the reason for that later in the article. 

But since you're here looking for the best hours to post on LinkedIn, let's start with what you asked for - then we'll show you why it might not matter as much as you think.

P.S: You can also [find the best time of post on LinkedIn for personal profiles here](/blog/why-most-linkedin-best-time-to-post-advice-is-wrong).
It shares how you can find statistics similar to the below image for your LinkedIn profile. 

![Best time and day to post on LinkedIn](https://res.cloudinary.com/dtwepxrvk/image/upload/f_auto,q_auto,c_limit,w_1920/best-time-to-post-justin-welsh-linkedin.avif)

---
## [Data-Driven]: Best Time and Days for LinkedIn Posts from Company Pages

If you insist on posting from your company page (and I'll explain why you might want to reconsider), here's what works:

**Best days and times to post on LinkedIn for B2B:**

- Tuesday through Thursday dominate engagement
- Wednesday 10-11 AM sees peak "solution research" behavior
- Thursday 1-2 PM catches the post-lunch professional browsing window

**Worst days and times:**

- Friday afternoons (your audience is mentally checked out)
- Monday mornings (they're in meetings, not browsing)
- Weekends (B2B decision-makers disconnect)

A study that analyzed 1M+ posts (without taking out posts from influencers & other anomalies), concluded that these are the hot zones in terms of days and times to post on LinkedIn:

![Heatmap graph from a study on when to post on LinkedIn](https://res.cloudinary.com/dtwepxrvk/image/upload/f_auto,q_auto,c_limit,w_1920/best-time-to-post-linkedin-2025-industry.avif)

But here's where it gets interesting - and why, in my experience, generic advice fails.

---

## Why most "Best time and day to post on LinkedIn" studies are wrong

The obsession with finding the perfect posting time misses a fundamental truth: **LinkedIn's algorithm actively suppresses company page content** in favor of personal profiles.

Think about your own LinkedIn behavior. 

**When was the last time you actively sought out a company page post?** 

There's your answer. 

### How LinkedIn algorithm treats company page posts

Company pages face three major disadvantages:

1. **Reduced organic reach** - Your posts reach 5-10X lesser people than posts from personal profiles (I've shared examples below)
2. **Lower engagement rates** - People hesitate to comment on company posts (feels too formal)
3. **Algorithm deprioritization** - LinkedIn for the past 4-5 years has been "trying" to encourage authentic human connections over corporate broadcasts (noticed the tiktok style videos?)
---

## The Alternative: Build a Founder brand or Employee Advocacy Programs

Look at the most successful B2B brands on LinkedIn:

**1. [Adam Robinson (RB2B)](https://www.linkedin.com/in/retentionadam)** - Built a $20M+ ARR company primarily through his personal profile, not the company page. 

The RB2B company page? 

Barely active. 

His personal posts? 

Regularly hit 500+ engagements.

**2. Gong** - Their sales team members post individually about sales insights. The result is exponentially more reach than their company page could ever achieve.

**3. tl;dv** - They've trained their entire team to create video content from personal profiles. The company benefits from collective personal branding instead of fighting the algorithm with corporate posts.

I have 3x company pages, each with 500 to 1,000 followers so far. Posts from them get 15 to 100 impressions. 

On my [personal LinkedIn profile](https://www.linkedin.com/in/junaidkhalid22/), minimum impressions I get per post are 700-800 and usually it's 1K to 5K. 15% posts go beyond 10K+ impressions. 

Now, imagine 5 of your employees are active on LinkedIn, and post 3 times per week. We'll take 1K impressions per post as average.

1. 3 x 5 = 15 LinkedIn posts per week (15K impressions),
2. 15 * 4 = 60 LinkedIn posts per month (60K impressions),
3. 15 * 52 = 780 post per month (~1M impressions). 

Do you know how much it costs to get 1M impressions via Ads (that do not build trust and everyone hates)? 

Roughly $20K. And you can ... automate this to a great, great extent. You can actually [activate your entire team on LinkedIn via an Employee Advocacy Program](/employee-generated-content) in a fraction of the cost. 

---

## When Posting from LinkedIn Company Pages Actually Make Sense

I'm not saying abandon your company page entirely. Here's when it adds value:

### 1. Official Announcements
Major funding rounds, acquisitions, or regulatory updates need an official source. Post these on the company page, then have your team amplify through personal profiles.
(Preferably post through founder's profile, and just have the company repost like Adam Robinson does, I use the same method). 

![RB2B's company page reposting Adam Robinson's posts](/images/blog/RB2B-LinkedIn-Company-page-reposting-founders-posts.avif)

### 2. Customer Support Presence
Some customers expect to find and tag your company page for support issues. Maintain it for credibility.

### 3. Strategic Commenting via the company page
Here's what most marketers miss: **company page comments get disproportionate visibility**. When your company comments on a post, it stands out among other comments, because 99% of the others would be from "personal LinkedIn accounts". This is your secret weapon for brand visibility, gets the most amount of profile views to your company page. 

I actually did a very detailed experiment on this, which was two-fold:

1. I did 100-200 comments per week from my personal account (3x'd my profile views)
2. Dropped 20+ comments per day from the company page (100% growth in followers, and 5x increase in the company page profile views). 

Documented the details of the experiment in this Medium article that went viral because so many people agreed with this and had similar observations: 

[Why LinkedIn Comments matter more than posts - and how to leverage them in 2025](https://medium.com/@_junaidkhalid/why-linkedin-comments-matter-more-than-posts-and-how-to-leverage-them-in-2025-b6f37eed6d49)

---
## Finding the Best Time to Post for YOUR company's LinkedIn (if you must)

Firstly: Don't follow the "universal best time and day to post" advice. It's mostly been circulated on the internet by ghostwriters, not data scientists. You can actually, just in 2 minutes, find the best time and days for YOUR company page. 


You can use LiGo's advanced LinkedIn analytics engine to analyze your company page to find a lot of hidden insights, including the best days and times to post. 

But if you still want to now what's the general best times and days, you can find them below:

### Best times to post to LinkedIn by Industry

**Tech companies**: Tuesday-Thursday, 10 AM-3 PM works because developers check LinkedIn between coding sessions

**Professional services**: Monday 9 AM and Friday 11 AM capture planning and week-end reflection moments

**Healthcare**: Early mornings (6-8 AM) and evenings (7-9 PM) align with shift schedules

### Best times to post on LinkedIn by geographic location 
A Seattle software company targeting East Coast enterprises needs different timing than a New York agency targeting local businesses. There's no universal "best time."

### Best time to post on LinkedIn for your company page

You can find it by following the below steps:

1. **Analyze your past performance** - [LiGo's analytics](/features/analytics) shows exactly when YOUR audience engages most
2. **Test systematically** - Try different times for different content types
3. **Watch quality metrics** - A comment from a decision-maker at 2 PM beats 50 likes at 10 AM
---
## The Content-Timing Matrix That Works

If you're committed to company page posting, match content to psychological moments:

**Product updates**: Tuesday-Wednesday, 9-11 AM (planning mode)

**Thought leadership**: Monday 8 AM, Wednesday 2 PM (seeking insights)

**Customer stories**: Thursday 10 AM-2 PM (evaluation mode)

**Team culture**: Friday 11 AM-1 PM (lighter browsing)

---

## The Future of B2B LinkedIn Strategy

The best B2B brands on LinkedIn are abandoning the "company page first" mentality. They're building networks of empowered employees who:

- Share authentic insights from personal profiles
- Maintain consistent brand themes
- Coordinate timing for maximum impact
- Use company pages for credibility, not reach
---
## Your Next Steps

1. **Stop obsessing over company page posting times** - The algorithm is against you regardless

2. **Audit your current strategy** - How much time/budget goes to company pages vs. personal profiles?

3. **Empower your team** - Give them tools like [LiGo's Chrome extension](/features/chrome-extension) to maintain their presence without overwhelming their schedules

4. **Use data, not guesswork** - Track what actually drives leads, and ... not just vanity metrics

5. **Test the founder-led approach** - Try one month of prioritizing personal profiles and measure the difference
---
## The Bottom Line

The best time to post on LinkedIn B2B from your company page? 

**When you have something worth posting that truly requires an official company voice.**

For everything else? 

Build a team of authentic voices that can achieve 10x the reach of any perfectly-timed company post.

---

**LiGo Update (2025):** LiGo now supports both personal profiles AND LinkedIn company pages (early access). While we can help you manage company page content efficiently, we strongly recommend **prioritizing personal profiles for maximum ROI** based on industry data - personal profiles consistently generate 5-20x better engagement and lead generation results. However, for agencies managing both channels, LiGo helps maintain consistent brand voice without doubling your workload. [Explore our company page resource hub](/hub/linkedin-company-pages) →

Want to discover when YOUR specific audience is most active? [Try LiGo's analytics free](/pricing) and see exactly when your posts get quality engagement - whether from company or personal profiles. Because the best time to post isn't universal - it's whenever YOUR ideal customers are ready to engage.

---

*If you are well-informed of the impact that your LinkedIn presence can have on your business, I'd highly recommend to see how [LiGo can help save 10+ hrs/week while generating authentic posts, comments & provide advanced analytics to know what's working](/what-is-ligo).*

Best Time to Post on LinkedIn B2B Company Pages in 2025

[Data-Driven]: Best Time and Days for LinkedIn Posts from Company Pages

Why most "Best time and day to post on LinkedIn" studies are wrong

How LinkedIn algorithm treats company page posts

The Alternative - Build a Founder brand or Employee Advocacy Programs

When Posting from LinkedIn Company Pages Actually Make Sense

Finding the Best Time to Post for YOUR company's LinkedIn (if you must)

Best times to post to LinkedIn by Industry

Best times to post on LinkedIn by geographic location

Best time to post on LinkedIn for your company page

The Content-Timing Matrix That Works

The Future of B2B LinkedIn Strategy

Your Next Steps

The Bottom Line

Best time to post on LinkedIn advice is mostly generic. This guide reveals real B2B data for 2025, why timing matters less, and how to maximize reach.

Best Time to Post on LinkedIn for B2B Company Pages in 2025

The Monday morning meeting where you mention "LinkedIn" and watch your tech team suddenly become fascinated with their coffee mugs.  The collective ey...

How LiGo Transforms Employee Advocacy for MSPs

1. Theme-Based Content Engine

2. Voice-Driven Post Generation

3. Chrome Extension for Seamless LinkedIn Engagement

4. Analytics Dashboard for Measurable Impact

5. Delegate Access: The Central Command System

The Tangible Benefits MSPs See with LiGo

Wider reach without additional ad spend

Authentic engagement that converts

Marketing efficiency that improves ROI

Talent attraction in a competitive market

Increased client retention

Addressing Implementation Concerns

"My team already maxes out their billable hours - where would they find time for LinkedIn?"

"Corporate-speak coming from individual employees looks fake and damages credibility"

"My highly skilled engineers are often the most reluctant to post anything publicly"

"We've tried marketing initiatives before that started strong and quickly faded"

How MSPs Are Implementing LiGo for EGC Success

1. Start small with enthusiastic volunteers

2. Build themes around your core service offerings

3. Set up your delegation system

4. Set reasonable participation expectations

5. Celebrate specific wins, not just general metrics

6. Expand gradually with proven success stories

Real MSP Success Story: From "LinkedIn Who?" to Lead Generation Machine

Conclusion: Building Your MSP's Content Engine

Additional Resources

Transform your MSP's employee advocacy with LiGo. Voice-to-post AI helps technical teams create authentic LinkedIn content without the time burden.

LiGo: Employee Advocacy Platform for MSPs | Tech Content Made Easy

MSP LinkedIn Strategy - Employee Content Without Burnout - LiGo

Most MSPs are fighting the same two battles:  1.  Breaking free from the referral trap      2.  Standing out when everyone looks identical       Your ...

<p>Most MSPs are fighting the same two battles:</p>
<ol>
<li>
<p>Breaking free from the referral trap</p>
</li>
<li>
<p>Standing out when everyone looks identical</p>
</li>
</ol>
<p>Your website promises expert IT services. So does everyone else’s.</p>
<p>Your LinkedIn company page showcases client testimonials. Just like your competitors.</p>
<p>Your cold outreach emails highlight your certifications and experience. The same as hundreds of others.</p>
<p>Most MSPs hit a growth ceiling and can’t figure out why. You’ve invested in marketing. You’ve optimized your sales pitch. You’ve even rebuilt your website.</p>
<p>But what if your most powerful marketing asset isn’t hiding in your SEO strategy or your sales scripts?</p>
<p>What if it’s walking around your office right now?</p>
<p><strong>Your team.</strong> The individuals who solve client problems every day. The ones who represent your brand in every email, ticket, and Zoom call.</p>
<h2>The MSP Market in 2025</h2>
<p>The numbers paint an interesting picture. MSP revenue is projected to grow about 13% in 2025, reaching US$595 billion globally. Sounds promising until you consider:</p>
<ul>
<li>
<p>Your margins face pressure from low-cost providers</p>
</li>
<li>
<p>M&amp;A activity means competing against larger entities with deeper pockets</p>
</li>
<li>
<p>Your clients are tightening budgets due to economic uncertainty</p>
</li>
<li>
<p>Finding and keeping good technical talent grows increasingly difficult</p>
</li>
</ul>
<p>Meanwhile, traditional marketing effectiveness continues to decline. People have developed immunity to corporate messaging after seeing countless “trusted partner” headlines and “client-focused solutions” taglines.</p>
<p>What clients actually seek? Genuine human connections.</p>
<h2>Employee-Generated Content: Your Hidden Advantage</h2>
<p><img src="/images/blog/why-most-msps-struggle-with-growth-and-how-employee-generated-content-could-be-the-fix-0.webp" alt="Stand out, show your team">This is where employee-generated content (EGC) comes in. Not corporate content pushed through employee accounts. Real, authentic content created and shared by your team members.</p>
<p>Think about it: Who do clients actually interact with? Not your company page. Your engineers. Your account managers. Your help desk specialists.</p>
<p>These are the people your clients trust to solve their problems. Why not leverage that trust?</p>
<h3>LinkedIn Ads vs. Employee-Generated Content: The Numbers</h3>
<table>
<thead>
<tr>
<th>Approach</th>
<th>Cost</th>
<th>Engagement</th>
<th>Trust Factor</th>
<th>ROI</th>
</tr>
</thead>
<tbody>
<tr>
<td>LinkedIn Ads</td>
<td>$6-$10 per 1,000 impressions</td>
<td>Lower (corporate messaging)</td>
<td>Low (people expect to be sold to)</td>
<td>Directly measurable but typically low</td>
</tr>
<tr>
<td>Employee Content</td>
<td>$0 for organic reach</td>
<td>2x higher than company posts</td>
<td>High (comes from real people)</td>
<td>Higher but less directly measurable</td>
</tr>
<tr>
<td>5 Employees Posting Weekly</td>
<td>Only time investment</td>
<td>Thousands of organic impressions</td>
<td>Builds personal connections</td>
<td>Compounds over time</td>
</tr>
</tbody>
</table>
<p><em>Sources:</em> <a href="https://www.linkedin.com/pulse/power-employee-advocacy-linkedin-strategies-business-growth-goodman-nzd7c"><em>LinkedIn</em></a><em>,</em> <a href="https://www.refinelabs.com/article/personal-linkedin-engagement-vs-company-page"><em>Refine Labs</em></a></p>
<h3>Beyond the Numbers: Strategic Benefits</h3>
<h4>1. Client Retention Through Relationship Building</h4>
<p>When was the last time a client mentioned your company’s social media presence as a reason for staying?</p>
<p>Probably never.</p>
<p>But they do stay when relationships are strong. EGC creates multiple natural touchpoints between service tickets. When clients regularly see helpful content from your technicians and account managers, they build deeper connections with your team.</p>
<p>These connections work by:</p>
<ul>
<li>
<p>Keeping you in mind without scheduling another check-in call</p>
</li>
<li>
<p>Showcasing your team’s expertise in helpful, non-promotional ways</p>
</li>
<li>
<p>Building personal connections beyond the service contract</p>
</li>
<li>
<p>Delivering value even between support interactions</p>
</li>
</ul>
<h4>2. Natural Upsell Opportunities</h4>
<p>Few clients check your website after onboarding. But they do scroll LinkedIn while waiting for meetings.</p>
<p>When your cybersecurity specialist shares content about ransomware threats, you’re planting seeds. When your cloud engineer explains Azure cost optimization, you’re educating. Neither feels promotional, but both establish groundwork for future service discussions.</p>
<h4>3. Talent Acquisition Advantage</h4>
<p>Finding IT talent continues to challenge MSPs. Culture visibility matters more than ever.</p>
<p>EGC serves dual purposes:</p>
<ul>
<li>
<p>It provides your current team with a professional platform (increasing retention)</p>
</li>
<li>
<p>It showcases your company culture to potential hires who see your team’s content</p>
</li>
</ul>
<p>The compounding effect: better employer branding → better talent → better service → happier clients → sustainable growth.</p>
<h2>Why Most Employee Advocacy Programs Disappear Quickly</h2>
<p>“I’ll just ask my team to start posting!” If you’ve tried this approach, you know what happens next:</p>
<p>Initial enthusiasm → sporadic posting → participation drops → program abandoned</p>
<p>Most MSP employee advocacy efforts fade quickly for predictable reasons:</p>
<h3>1. Time Limitations</h3>
<p>Your engineers already juggle tickets, projects, and client emergencies. Adding “content creator” to their responsibilities often proves unsustainable.</p>
<h3>2. Authenticity Challenges</h3>
<p>“We wrote this technical post about Azure security for you to share!” This approach satisfies no one. The content doesn’t reflect the employee’s voice, the employee feels uncomfortable sharing it, and their connections can recognize corporate messaging immediately.</p>
<h3>3. Feedback Gaps</h3>
<p>Without seeing what resonates, motivation diminishes. Most technical staff don’t track content metrics independently or know how to interpret them effectively.</p>
<h3>4. Perceived Burden</h3>
<p>When content creation feels like another corporate requirement rather than a professional development opportunity, enthusiasm quickly dissipates.</p>
<p>Even organizations with dedicated social media resources struggle with these challenges. The conventional approach contains fundamental flaws.</p>
<h2>Successful MSP Approaches to EGC</h2>
<p>MSPs succeeding with EGC aren’t simply motivating harder or conducting more training. They’re fundamentally transforming the equation by providing their teams with:</p>
<h3>1. Tools That Preserve Individual Voice</h3>
<p>Effective platforms help technical professionals produce content that reflects their unique expertise and personality without requiring them to become part-time marketers.</p>
<h3>2. Strategic Framework, Not Vague Directives</h3>
<p>“Post about tech!” leads to paralysis. Successful programs offer team members specific guidance on topics, audiences, and objectives aligned with both company goals and personal interests.</p>
<h3>3. Streamlined Creation Process</h3>
<p>When content creation takes minutes instead of hours, participation increases dramatically. Optimal systems convert brief thoughts into polished, shareable posts with minimal effort.</p>
<h3>4. Performance Visibility</h3>
<p>Seeing content impact motivates continued participation. Forward-thinking MSPs provide straightforward analytics showing results without requiring marketing expertise.</p>
<p>Tools like <a href="https://ligo.ertiqah.com/">LiGo</a> address these challenges effectively. Using AI that understands both technical subject matter and personal communication style, these platforms enable busy engineers to maintain consistent professional presence without sacrificing personal time.</p>
<h2>Building Your EGC Growth Strategy</h2>
<p>For MSPs looking to differentiate in 2025, employee-generated content offers a substantial competitive advantage.</p>
<p>MSPs who implement effective EGC programs gain multiple strategic benefits:</p>
<ul>
<li>
<p>Stronger client relationships reducing churn</p>
</li>
<li>
<p>Natural service expansion pathways</p>
</li>
<li>
<p>Enhanced visibility to prospects and potential hires</p>
</li>
<li>
<p>Genuine thought leadership demonstrating expertise</p>
</li>
</ul>
<p>The most successful managed service providers now build relationship networks powered by the authentic voices of their team members.</p>
<h2>Moving Forward</h2>
<p>Consider whether another generic marketing campaign or company blog post is your best investment.</p>
<p>A sustainable system that empowers your team as your marketing channel offers significantly more long-term value.</p>
<p>The technology to implement this approach exists today. <a href="https://ligo.ertiqah.com/features/chrome-extension">LiGo’s Chrome extension</a> makes LinkedIn engagement accessible for busy technical professionals, while the <a href="https://ligo.ertiqah.com/features/analytics">analytics platform</a> provides the feedback mechanisms that sustain participation.</p>
<p>In an industry where differentiation grows increasingly challenging, employee-generated content provides a distinct competitive edge. Building this capability now positions you ahead of competitors who continue investing primarily in traditional marketing approaches.</p>
<p><strong>Want to learn exactly how LiGo helps MSPs implement successful employee advocacy programs without overwhelming their teams?</strong> Read our follow-up article: <a href="https://ligo.ertiqah.com/blog/how-ligo-helps-msps-build-employee-generated-content-engines-without-overwhelming-their-teams">How LiGo Helps MSPs Build Employee-Generated Content Engines Without Overwhelming Their Teams</a></p>
<hr>
<h2>Additional Resources</h2>
<ul>
<li>
<p><a href="https://business.linkedin.com/content/dam/me/business/en-us/elevate/Resources/pdf/official-guide-to-employee-advocacy-ebook.pdf">LinkedIn’s Official Guide to Employee Advocacy</a></p>
</li>
<li>
<p><a href="https://ligo.ertiqah.com/blog/the-ultimate-guide-to-linkedin-analytics-what-actually-drives-results-with-examples">The Ultimate Guide to LinkedIn Analytics</a></p>
</li>
<li>
<p><a href="https://ligo.ertiqah.com/blog/creating-your-linkedin-content-theme-the-strategic-foundation-for-consistent-growth">Creating Your LinkedIn Content Theme</a></p>
</li>
<li>
<p><a href="https://ligo.ertiqah.com/blog/how-to-write-linkedin-posts-about-complex-topics">How to Write LinkedIn Posts About Complex Topics</a></p>
</li>
<li>
<p><a href="https://ligo.ertiqah.com/blog/how-to-optimize-your-linkedin-profile-for-lead-generation-a-proven-system">How to Optimize Your LinkedIn Profile for Lead Generation</a></p>
</li>
</ul>



Most MSPs are fighting the same two battles:

1.  Breaking free from the referral trap
    
2.  Standing out when everyone looks identical
    

Your website promises expert IT services. So does everyone else's.

Your LinkedIn company page showcases client testimonials. Just like your competitors.

Your cold outreach emails highlight your certifications and experience. The same as hundreds of others.

Most MSPs hit a growth ceiling and can't figure out why. You've invested in marketing. You've optimized your sales pitch. You've even rebuilt your website.

But what if your most powerful marketing asset isn't hiding in your SEO strategy or your sales scripts?

What if it's walking around your office right now?

**Your team.** The individuals who solve client problems every day. The ones who represent your brand in every email, ticket, and Zoom call.

## The MSP Market in 2025

The numbers paint an interesting picture. MSP revenue is projected to grow about 13% in 2025, reaching US$595 billion globally. Sounds promising until you consider:

-   Your margins face pressure from low-cost providers
    
-   M&A activity means competing against larger entities with deeper pockets
    
-   Your clients are tightening budgets due to economic uncertainty
    
-   Finding and keeping good technical talent grows increasingly difficult
    

Meanwhile, traditional marketing effectiveness continues to decline. People have developed immunity to corporate messaging after seeing countless "trusted partner" headlines and "client-focused solutions" taglines.

What clients actually seek? Genuine human connections.

## Employee-Generated Content: Your Hidden Advantage

![Stand out, show your team](/images/blog/why-most-msps-struggle-with-growth-and-how-employee-generated-content-could-be-the-fix-0.webp)This is where employee-generated content (EGC) comes in. Not corporate content pushed through employee accounts. Real, authentic content created and shared by your team members.

Think about it: Who do clients actually interact with? Not your company page. Your engineers. Your account managers. Your help desk specialists.

These are the people your clients trust to solve their problems. Why not leverage that trust?

### LinkedIn Ads vs. Employee-Generated Content: The Numbers

| Approach | Cost | Engagement | Trust Factor | ROI |
| --- | --- | --- | --- | --- |
| LinkedIn Ads | $6-$10 per 1,000 impressions | Lower (corporate messaging) | Low (people expect to be sold to) | Directly measurable but typically low |
| Employee Content | $0 for organic reach | 2x higher than company posts | High (comes from real people) | Higher but less directly measurable |
| 5 Employees Posting Weekly | Only time investment | Thousands of organic impressions | Builds personal connections | Compounds over time |

_Sources:_ [_LinkedIn_](https://www.linkedin.com/pulse/power-employee-advocacy-linkedin-strategies-business-growth-goodman-nzd7c)_,_ [_Refine Labs_](https://www.refinelabs.com/article/personal-linkedin-engagement-vs-company-page)

### Beyond the Numbers: Strategic Benefits

#### 1\. Client Retention Through Relationship Building

When was the last time a client mentioned your company's social media presence as a reason for staying?

Probably never.

But they do stay when relationships are strong. EGC creates multiple natural touchpoints between service tickets. When clients regularly see helpful content from your technicians and account managers, they build deeper connections with your team.

These connections work by:

-   Keeping you in mind without scheduling another check-in call
    
-   Showcasing your team's expertise in helpful, non-promotional ways
    
-   Building personal connections beyond the service contract
    
-   Delivering value even between support interactions
    

#### 2\. Natural Upsell Opportunities

Few clients check your website after onboarding. But they do scroll LinkedIn while waiting for meetings.

When your cybersecurity specialist shares content about ransomware threats, you're planting seeds. When your cloud engineer explains Azure cost optimization, you're educating. Neither feels promotional, but both establish groundwork for future service discussions.

#### 3\. Talent Acquisition Advantage

Finding IT talent continues to challenge MSPs. Culture visibility matters more than ever.

EGC serves dual purposes:

-   It provides your current team with a professional platform (increasing retention)
    
-   It showcases your company culture to potential hires who see your team's content
    

The compounding effect: better employer branding → better talent → better service → happier clients → sustainable growth.

## Why Most Employee Advocacy Programs Disappear Quickly

"I'll just ask my team to start posting!" If you've tried this approach, you know what happens next:

Initial enthusiasm → sporadic posting → participation drops → program abandoned

Most MSP employee advocacy efforts fade quickly for predictable reasons:

### 1\. Time Limitations

Your engineers already juggle tickets, projects, and client emergencies. Adding "content creator" to their responsibilities often proves unsustainable.

### 2\. Authenticity Challenges

"We wrote this technical post about Azure security for you to share!" This approach satisfies no one. The content doesn't reflect the employee's voice, the employee feels uncomfortable sharing it, and their connections can recognize corporate messaging immediately.

### 3\. Feedback Gaps

Without seeing what resonates, motivation diminishes. Most technical staff don't track content metrics independently or know how to interpret them effectively.

### 4\. Perceived Burden

When content creation feels like another corporate requirement rather than a professional development opportunity, enthusiasm quickly dissipates.

Even organizations with dedicated social media resources struggle with these challenges. The conventional approach contains fundamental flaws.

## Successful MSP Approaches to EGC

MSPs succeeding with EGC aren't simply motivating harder or conducting more training. They're fundamentally transforming the equation by providing their teams with:

### 1\. Tools That Preserve Individual Voice

Effective platforms help technical professionals produce content that reflects their unique expertise and personality without requiring them to become part-time marketers.

### 2\. Strategic Framework, Not Vague Directives

"Post about tech!" leads to paralysis. Successful programs offer team members specific guidance on topics, audiences, and objectives aligned with both company goals and personal interests.

### 3\. Streamlined Creation Process

When content creation takes minutes instead of hours, participation increases dramatically. Optimal systems convert brief thoughts into polished, shareable posts with minimal effort.

### 4\. Performance Visibility

Seeing content impact motivates continued participation. Forward-thinking MSPs provide straightforward analytics showing results without requiring marketing expertise.

Tools like [LiGo](https://ligo.ertiqah.com/) address these challenges effectively. Using AI that understands both technical subject matter and personal communication style, these platforms enable busy engineers to maintain consistent professional presence without sacrificing personal time.

## Building Your EGC Growth Strategy

For MSPs looking to differentiate in 2025, employee-generated content offers a substantial competitive advantage.

MSPs who implement effective EGC programs gain multiple strategic benefits:

-   Stronger client relationships reducing churn
    
-   Natural service expansion pathways
    
-   Enhanced visibility to prospects and potential hires
    
-   Genuine thought leadership demonstrating expertise
    

The most successful managed service providers now build relationship networks powered by the authentic voices of their team members.

## Moving Forward

Consider whether another generic marketing campaign or company blog post is your best investment.

A sustainable system that empowers your team as your marketing channel offers significantly more long-term value.

The technology to implement this approach exists today. [LiGo's Chrome extension](https://ligo.ertiqah.com/features/chrome-extension) makes LinkedIn engagement accessible for busy technical professionals, while the [analytics platform](https://ligo.ertiqah.com/features/analytics) provides the feedback mechanisms that sustain participation.

In an industry where differentiation grows increasingly challenging, employee-generated content provides a distinct competitive edge. Building this capability now positions you ahead of competitors who continue investing primarily in traditional marketing approaches.

**Want to learn exactly how LiGo helps MSPs implement successful employee advocacy programs without overwhelming their teams?** Read our follow-up article: [How LiGo Helps MSPs Build Employee-Generated Content Engines Without Overwhelming Their Teams](https://ligo.ertiqah.com/blog/how-ligo-helps-msps-build-employee-generated-content-engines-without-overwhelming-their-teams)

---

## Additional Resources

-   [LinkedIn's Official Guide to Employee Advocacy](https://business.linkedin.com/content/dam/me/business/en-us/elevate/Resources/pdf/official-guide-to-employee-advocacy-ebook.pdf)
    
-   [The Ultimate Guide to LinkedIn Analytics](https://ligo.ertiqah.com/blog/the-ultimate-guide-to-linkedin-analytics-what-actually-drives-results-with-examples)
    
-   [Creating Your LinkedIn Content Theme](https://ligo.ertiqah.com/blog/creating-your-linkedin-content-theme-the-strategic-foundation-for-consistent-growth)
    
-   [How to Write LinkedIn Posts About Complex Topics](https://ligo.ertiqah.com/blog/how-to-write-linkedin-posts-about-complex-topics)
    
-   [How to Optimize Your LinkedIn Profile for Lead Generation](https://ligo.ertiqah.com/blog/how-to-optimize-your-linkedin-profile-for-lead-generation-a-proven-system)
    



The MSP Market in 2025

Employee-Generated Content: Your Hidden Advantage

LinkedIn Ads vs. Employee-Generated Content: The Numbers

Beyond the Numbers: Strategic Benefits

Why Most Employee Advocacy Programs Disappear Quickly

1. Time Limitations

2. Authenticity Challenges

3. Feedback Gaps

4. Perceived Burden

Successful MSP Approaches to EGC

1. Tools That Preserve Individual Voice

2. Strategic Framework, Not Vague Directives

3. Streamlined Creation Process

4. Performance Visibility

Building Your EGC Growth Strategy

Moving Forward

Most MSPs hit growth ceilings despite marketing investments. Learn how employee-generated content breaks the referral trap & drives real results.

Why MSPs Struggle to Grow & How Employee Content Helps

Why Most MSPs Struggle With Growth (and How Employee-Generated Content Could Be the Fix)

Everyone's obsessed with LinkedIn metrics.  Likes, comments, shares, views, followers-the list goes on.  But here's the brutal truth most "LinkedIn gu...

<p>Everyone’s obsessed with LinkedIn metrics.</p>
<p>Likes, comments, shares, views, followers-the list goes on.</p>
<p>But here’s the brutal truth most “LinkedIn gurus” won’t tell you:</p>
<p>90% of those metrics are completely meaningless to your bottom line.</p>
<p>After analyzing data from hundreds of freelancers and agency owners, I’ve discovered that only a handful of LinkedIn analytics actually correlate with business results.</p>
<p>The rest? Just vanity metrics that make you feel good but don’t pay the bills.</p>
<p>Let’s cut through the noise and focus on the LinkedIn analytics that actually matter.</p>
<h2>The Problem with Standard LinkedIn Analytics</h2>
<p>LinkedIn’s native analytics dashboard provides basic information, but it has critical limitations:</p>
<ol>
<li>
<p>It tracks engagement without context</p>
</li>
<li>
<p>It doesn’t connect content to business outcomes</p>
</li>
<li>
<p>It offers little guidance on what to do next</p>
</li>
<li>
<p>It can’t identify which content drives quality leads vs. just general engagement</p>
</li>
</ol>
<p>These limitations are why so many professionals feel stuck in a cycle of posting regularly without seeing tangible business results.</p>
<h2>The 4 LinkedIn Analytics Metrics That Actually Matter</h2>
<p>After extensive testing and data analysis, we’ve identified four key metrics that directly correlate with business growth:</p>
<h3>1. Comment-to-View Ratio (CVR)</h3>
<p>This might be the single most important LinkedIn analytics metric that nobody talks about.</p>
<p><strong>What it is:</strong> The percentage of people who view your post and leave a comment</p>
<p><strong>Why it matters:</strong> Comments indicate genuine interest and trigger LinkedIn’s algorithm to expand your reach</p>
<p><strong>Industry benchmark:</strong> 1-2% is average, 3-5% is excellent</p>
<p><strong>Real example:</strong> An agency owner’s post received 3,700 views and 148 comments (4% CVR). Of those comments, 17 turned into direct message conversations, resulting in 3 new clients worth $42,000.</p>
<p>Compare this to another post with 15,000 views but only 45 comments (0.3% CVR), which generated zero leads.</p>
<p>The lesson?</p>
<p>Reach without engagement is worthless.</p>
<h3>2. Profile-to-Post Visitor Ratio (PPR)</h3>
<p><strong>What it is:</strong> The percentage of people who view your post and then visit your profile</p>
<p><strong>Why it matters:</strong> This measures how effectively your content triggers curiosity about you specifically</p>
<p><strong>Industry benchmark:</strong> 5-8% is average, 10%+ is excellent</p>
<p>Using a LinkedIn analytics tool like LiGo, you can track how different content types impact this ratio. We’ve found that posts challenging industry conventions typically drive the highest PPR.</p>
<h3>3. Message Request Rate (MRR)</h3>
<p><strong>What it is:</strong> The number of inbound message requests divided by profile views</p>
<p><strong>Why it matters:</strong> This measures how effectively your profile converts visitors to conversations</p>
<p><strong>Industry benchmark:</strong> 1-3% is average, 5%+ is excellent</p>
<p>This metric is the bridge between content and clients. A high MRR indicates that your LinkedIn profile optimization is working-people find your profile compelling enough to initiate contact.</p>
<h3>4. Content-to-Client Journey Time (CCJT)</h3>
<p><strong>What it is:</strong> The average time between someone’s first engagement with your content and becoming a client</p>
<p><strong>Why it matters:</strong> This helps you set realistic expectations and measure the effectiveness of your conversion path</p>
<p><strong>Industry benchmark:</strong> 30-90 days for service-based businesses</p>
<p>By using LinkedIn analytics tools to track this metric, you can identify which types of content accelerate the journey and which create unnecessary friction.</p>
<h2>Beyond the Basics: Advanced LinkedIn Analytics Insights</h2>
<p>Once you’re tracking the fundamental metrics, you can extract deeper insights that transform your strategy:</p>
<h3>Engagement Pattern Analysis</h3>
<p>Standard LinkedIn analytics tell you how many people engaged. Advanced analytics show you WHO engaged and identify patterns.</p>
<p><strong>Example insight:</strong> “75% of your high-value engagements (comments from decision-makers) come from posts published Tuesday between 8-10am that include a contrarian opinion or data point.”</p>
<p>This level of specificity allows you to optimize for quality engagement rather than quantity.</p>
<h3>Content Type Performance</h3>
<p>Different content formats perform differently based on your specific audience. LinkedIn analytics tools can reveal these patterns:</p>
<table>
<thead>
<tr>
<th>Content Type</th>
<th>Avg. CVR</th>
<th>Avg. PPR</th>
<th>Typical Lead Quality</th>
</tr>
</thead>
<tbody>
<tr>
<td>Case Studies</td>
<td>2.7%</td>
<td>12.3%</td>
<td>High (decision stage)</td>
</tr>
<tr>
<td>Process Breakdowns</td>
<td>4.1%</td>
<td>9.2%</td>
<td>Medium (consideration stage)</td>
</tr>
<tr>
<td>Industry Opinions</td>
<td>3.6%</td>
<td>14.8%</td>
<td>Low-Medium (awareness stage)</td>
</tr>
<tr>
<td>Tips &amp; How-Tos</td>
<td>1.9%</td>
<td>6.5%</td>
<td>Low (awareness stage)</td>
</tr>
</tbody>
</table>
<p>This data comes from aggregated LiGo user analytics across professional services industries.</p>
<h3>Day and Time Optimization</h3>
<p>The best posting time varies dramatically by:</p>
<ul>
<li>
<p>Your specific industry</p>
</li>
<li>
<p>Your audience’s job functions</p>
</li>
<li>
<p>Geographic distribution</p>
</li>
<li>
<p>Content type</p>
</li>
</ul>
<p>Using LiGo’s LinkedIn analytics dashboard, one software agency discovered their technical content performed 217% better on Wednesday mornings, while their culture-focused content peaked on Friday afternoons.</p>
<p>This isn’t just about when people are online - it’s about when they’re in the right mindset for your specific message.</p>
<h2>How to Set Up a LinkedIn Analytics System That Drives Results</h2>
<p>If these insights seem valuable, you’re probably wondering how to implement a system to track them. Here’s a practical approach:</p>
<h3>1. Establish Your Baseline</h3>
<p>Before making changes, document your current performance across the four key metrics. This gives you a reference point for improvement.</p>
<h3>2. Implement Tracking Tools</h3>
<p>You’ll need more than LinkedIn’s native analytics. Consider:</p>
<ul>
<li>
<p>A dedicated LinkedIn analytics tool for comprehensive data</p>
</li>
<li>
<p>UTM parameters for website click tracking</p>
</li>
<li>
<p>CRM integration to connect content engagement to client acquisition</p>
</li>
</ul>
<h3>3. Create a Metrics Dashboard</h3>
<p>Consolidate your key metrics in one place for easy monitoring. Focus on:</p>
<ul>
<li>
<p>Week-over-week trends</p>
</li>
<li>
<p>Content type comparisons</p>
</li>
<li>
<p>Audience segment performance</p>
</li>
</ul>
<h3>4. Establish Testing Protocols</h3>
<p>To improve your metrics, you need a systematic approach:</p>
<ul>
<li>
<p>Test one variable at a time (posting time, content type, etc.)</p>
</li>
<li>
<p>Run each test for at least 2-3 weeks</p>
</li>
<li>
<p>Document results and implement winning approaches</p>
</li>
</ul>
<h3>5. Implement a Feedback Loop</h3>
<p>Use your LinkedIn analytics to inform content creation:</p>
<ul>
<li>
<p>Which topics drove the highest-quality engagement?</p>
</li>
<li>
<p>Which formats converted profile visitors to message requests?</p>
</li>
<li>
<p>Which calls-to-action generated the most responses?</p>
</li>
</ul>
<h2>Real-World Example: Analytics-Driven LinkedIn Strategy</h2>
<p>Let me share how one agency owner transformed their results using this approach:</p>
<p><strong>Before:</strong></p>
<ul>
<li>
<p>Posted 3-5 times weekly without strategy</p>
</li>
<li>
<p>Generated 50-80 likes per post</p>
</li>
<li>
<p>Received 2-3 inbound inquiries monthly</p>
</li>
<li>
<p>Converted approximately 1 new client quarterly</p>
</li>
</ul>
<p><strong>After implementing analytics-driven strategy:</strong></p>
<ul>
<li>
<p>Posted 3 times weekly based on optimal timing</p>
</li>
<li>
<p>Focused on content types with highest CVR and PPR</p>
</li>
<li>
<p>Generated 30-50 comments per post (fewer likes, more meaningful engagement)</p>
</li>
<li>
<p>Received 12-15 inbound inquiries monthly</p>
</li>
<li>
<p>Converted 2-3 new clients monthly</p>
</li>
</ul>
<p>The key wasn’t posting more-it was posting smarter based on LinkedIn analytics.</p>
<h2>Common LinkedIn Analytics Mistakes to Avoid</h2>
<p>As you implement your analytics strategy, be aware of these common pitfalls:</p>
<h3>1. Correlation vs. Causation Confusion</h3>
<p>Just because two metrics changed simultaneously doesn’t mean one caused the other. For example, an increase in profile views coinciding with new clients doesn’t necessarily mean the views led to the clients.</p>
<p>Proper LinkedIn analytics tools help you establish true causal relationships.</p>
<h3>2. Overvaluing Vanity Metrics</h3>
<p>Beware of metrics that feel good but don’t correlate with results:</p>
<ul>
<li>
<p>Total follower count</p>
</li>
<li>
<p>Post impression volume</p>
</li>
<li>
<p>Like count</p>
</li>
<li>
<p>Share count without engagement</p>
</li>
</ul>
<h3>3. Analysis Paralysis</h3>
<p>Some professionals get so caught up in analytics that they stop creating content. Remember: analytics should inform your strategy, not replace action.</p>
<h3>4. Ignoring Qualitative Data</h3>
<p>Not everything valuable can be quantified. Comments that spark meaningful conversations might not show up in your metrics but could lead to your biggest opportunity.</p>
<h2>LinkedIn Analytics Tools: What to Look For</h2>
<p>The right LinkedIn analytics tool makes all the difference. Key features to consider:</p>
<ol>
<li>
<p><strong>Post Performance Analysis</strong> Detailed breakdowns of engagement by post type, topic, and format</p>
</li>
<li>
<p><strong>Audience Insights</strong> Who’s engaging with your content by industry, role, and company size</p>
</li>
<li>
<p><strong>Timing Optimization</strong> Data-driven recommendations for when to post based on your specific audience</p>
</li>
<li>
<p><strong>Competitive Benchmarking</strong> How your metrics compare to similar profiles in your industry</p>
</li>
<li>
<p><strong>Content Recommendation Engine</strong> AI-powered suggestions based on what’s working for your specific audience</p>
</li>
</ol>
<p><a href="https://ligo.ertiqah.com/demo-analytics">LiGo’s LinkedIn analytics dashboard</a> includes all these features in an intuitive interface, eliminating the need to piece together multiple tools.</p>
<h2>LinkedIn Analytics and Your Content Strategy: Putting It All Together</h2>
<p>The ultimate goal of tracking LinkedIn analytics is to refine your content strategy for maximum impact. Here’s how to connect the dots:</p>
<ol>
<li>
<p>Use engagement data to identify your highest-performing topics</p>
</li>
<li>
<p>Analyze which content types drive profile visits vs. comments</p>
</li>
<li>
<p>Track which messages resonate with decision-makers specifically</p>
</li>
<li>
<p>Note which calls-to-action generate the most responses</p>
</li>
<li>
<p>Implement a content calendar based on these insights</p>
</li>
</ol>
<p>This data-driven approach transforms LinkedIn from a time-consuming guessing game to a predictable business development channel.</p>
<h2>The Bottom Line on LinkedIn Analytics</h2>
<p>LinkedIn analytics aren’t just numbers-they’re the roadmap to a more effective presence on the platform.</p>
<p>By focusing on the metrics that actually drive business results and using the right tools to track them, you can create a LinkedIn strategy that generates tangible ROI rather than just vanity metrics.</p>
<p><strong>Important Note:</strong> The goal isn’t to be the most popular person on LinkedIn. It’s to be the most relevant person to your ideal clients.</p>
<hr>
<p><strong>Want more LinkedIn strategies?</strong> Check out these related articles:</p>
<ul>
<li>
<p><a href="https://ligo.ertiqah.com/blog/how-to-optimize-your-linkedin-profile-for-maximum-visibility-2025-strategy">How to Optimize Your LinkedIn Profile for Maximum Visibility</a></p>
</li>
<li>
<p><a href="https://ligo.ertiqah.com/blog/why-scheduling-linkedin-posts-is-no-longer-optional-a-data-driven-perspective">Why Scheduling LinkedIn Posts is No Longer Optional</a></p>
</li>
<li>
<p><a href="https://ligo.ertiqah.com/blog/linkedin-content-analytics-for-b2b-services-what-actually-drives-client-inquiries">LinkedIn Content Analytics for B2B Services: What Actually Drives Client Inquiries</a></p>
</li>
</ul>



Everyone's obsessed with LinkedIn metrics.

Likes, comments, shares, views, followers-the list goes on.

But here's the brutal truth most "LinkedIn gurus" won't tell you:

90% of those metrics are completely meaningless to your bottom line.

After analyzing data from hundreds of freelancers and agency owners, I've discovered that only a handful of LinkedIn analytics actually correlate with business results.

The rest? Just vanity metrics that make you feel good but don't pay the bills.

Let's cut through the noise and focus on the LinkedIn analytics that actually matter.

## The Problem with Standard LinkedIn Analytics

LinkedIn's native analytics dashboard provides basic information, but it has critical limitations:

1.  It tracks engagement without context
    
2.  It doesn't connect content to business outcomes
    
3.  It offers little guidance on what to do next
    
4.  It can't identify which content drives quality leads vs. just general engagement
    

These limitations are why so many professionals feel stuck in a cycle of posting regularly without seeing tangible business results.

## The 4 LinkedIn Analytics Metrics That Actually Matter

After extensive testing and data analysis, we've identified four key metrics that directly correlate with business growth:

### 1\. Comment-to-View Ratio (CVR)

This might be the single most important LinkedIn analytics metric that nobody talks about.

**What it is:** The percentage of people who view your post and leave a comment

**Why it matters:** Comments indicate genuine interest and trigger LinkedIn's algorithm to expand your reach

**Industry benchmark:** 1-2% is average, 3-5% is excellent

**Real example:** An agency owner's post received 3,700 views and 148 comments (4% CVR). Of those comments, 17 turned into direct message conversations, resulting in 3 new clients worth $42,000.

Compare this to another post with 15,000 views but only 45 comments (0.3% CVR), which generated zero leads.

The lesson?

Reach without engagement is worthless.

### 2\. Profile-to-Post Visitor Ratio (PPR)

**What it is:** The percentage of people who view your post and then visit your profile

**Why it matters:** This measures how effectively your content triggers curiosity about you specifically

**Industry benchmark:** 5-8% is average, 10%+ is excellent

Using a LinkedIn analytics tool like LiGo, you can track how different content types impact this ratio. We've found that posts challenging industry conventions typically drive the highest PPR.

### 3\. Message Request Rate (MRR)

**What it is:** The number of inbound message requests divided by profile views

**Why it matters:** This measures how effectively your profile converts visitors to conversations

**Industry benchmark:** 1-3% is average, 5%+ is excellent

This metric is the bridge between content and clients. A high MRR indicates that your LinkedIn profile optimization is working-people find your profile compelling enough to initiate contact.

### 4\. Content-to-Client Journey Time (CCJT)

**What it is:** The average time between someone's first engagement with your content and becoming a client

**Why it matters:** This helps you set realistic expectations and measure the effectiveness of your conversion path

**Industry benchmark:** 30-90 days for service-based businesses

By using LinkedIn analytics tools to track this metric, you can identify which types of content accelerate the journey and which create unnecessary friction.

## Beyond the Basics: Advanced LinkedIn Analytics Insights

Once you're tracking the fundamental metrics, you can extract deeper insights that transform your strategy:

### Engagement Pattern Analysis

Standard LinkedIn analytics tell you how many people engaged. Advanced analytics show you WHO engaged and identify patterns.

**Example insight:** "75% of your high-value engagements (comments from decision-makers) come from posts published Tuesday between 8-10am that include a contrarian opinion or data point."

This level of specificity allows you to optimize for quality engagement rather than quantity.

### Content Type Performance

Different content formats perform differently based on your specific audience. LinkedIn analytics tools can reveal these patterns:

| Content Type | Avg. CVR | Avg. PPR | Typical Lead Quality |
| --- | --- | --- | --- |
| Case Studies | 2.7% | 12.3% | High (decision stage) |
| Process Breakdowns | 4.1% | 9.2% | Medium (consideration stage) |
| Industry Opinions | 3.6% | 14.8% | Low-Medium (awareness stage) |
| Tips & How-Tos | 1.9% | 6.5% | Low (awareness stage) |

This data comes from aggregated LiGo user analytics across professional services industries.

### Day and Time Optimization

The best posting time varies dramatically by:

-   Your specific industry
    
-   Your audience's job functions
    
-   Geographic distribution
    
-   Content type
    

Using LiGo's LinkedIn analytics dashboard, one software agency discovered their technical content performed 217% better on Wednesday mornings, while their culture-focused content peaked on Friday afternoons.

This isn't just about when people are online - it's about when they're in the right mindset for your specific message.

## How to Set Up a LinkedIn Analytics System That Drives Results

If these insights seem valuable, you're probably wondering how to implement a system to track them. Here's a practical approach:

### 1\. Establish Your Baseline

Before making changes, document your current performance across the four key metrics. This gives you a reference point for improvement.

### 2\. Implement Tracking Tools

You'll need more than LinkedIn's native analytics. Consider:

-   A dedicated LinkedIn analytics tool for comprehensive data
    
-   UTM parameters for website click tracking
    
-   CRM integration to connect content engagement to client acquisition
    

### 3\. Create a Metrics Dashboard

Consolidate your key metrics in one place for easy monitoring. Focus on:

-   Week-over-week trends
    
-   Content type comparisons
    
-   Audience segment performance
    

### 4\. Establish Testing Protocols

To improve your metrics, you need a systematic approach:

-   Test one variable at a time (posting time, content type, etc.)
    
-   Run each test for at least 2-3 weeks
    
-   Document results and implement winning approaches
    

### 5\. Implement a Feedback Loop

Use your LinkedIn analytics to inform content creation:

-   Which topics drove the highest-quality engagement?
    
-   Which formats converted profile visitors to message requests?
    
-   Which calls-to-action generated the most responses?
    

## Real-World Example: Analytics-Driven LinkedIn Strategy

Let me share how one agency owner transformed their results using this approach:

**Before:**

-   Posted 3-5 times weekly without strategy
    
-   Generated 50-80 likes per post
    
-   Received 2-3 inbound inquiries monthly
    
-   Converted approximately 1 new client quarterly
    

**After implementing analytics-driven strategy:**

-   Posted 3 times weekly based on optimal timing
    
-   Focused on content types with highest CVR and PPR
    
-   Generated 30-50 comments per post (fewer likes, more meaningful engagement)
    
-   Received 12-15 inbound inquiries monthly
    
-   Converted 2-3 new clients monthly
    

The key wasn't posting more-it was posting smarter based on LinkedIn analytics.

## Common LinkedIn Analytics Mistakes to Avoid

As you implement your analytics strategy, be aware of these common pitfalls:

### 1\. Correlation vs. Causation Confusion

Just because two metrics changed simultaneously doesn't mean one caused the other. For example, an increase in profile views coinciding with new clients doesn't necessarily mean the views led to the clients.

Proper LinkedIn analytics tools help you establish true causal relationships.

### 2\. Overvaluing Vanity Metrics

Beware of metrics that feel good but don't correlate with results:

-   Total follower count
    
-   Post impression volume
    
-   Like count
    
-   Share count without engagement
    

### 3\. Analysis Paralysis

Some professionals get so caught up in analytics that they stop creating content. Remember: analytics should inform your strategy, not replace action.

### 4\. Ignoring Qualitative Data

Not everything valuable can be quantified. Comments that spark meaningful conversations might not show up in your metrics but could lead to your biggest opportunity.

## LinkedIn Analytics Tools: What to Look For

The right LinkedIn analytics tool makes all the difference. Key features to consider:

1.  **Post Performance Analysis** Detailed breakdowns of engagement by post type, topic, and format
    
2.  **Audience Insights** Who's engaging with your content by industry, role, and company size
    
3.  **Timing Optimization** Data-driven recommendations for when to post based on your specific audience
    
4.  **Competitive Benchmarking** How your metrics compare to similar profiles in your industry
    
5.  **Content Recommendation Engine** AI-powered suggestions based on what's working for your specific audience
    

[LiGo's LinkedIn analytics dashboard](https://ligo.ertiqah.com/demo-analytics) includes all these features in an intuitive interface, eliminating the need to piece together multiple tools.

## LinkedIn Analytics and Your Content Strategy: Putting It All Together

The ultimate goal of tracking LinkedIn analytics is to refine your content strategy for maximum impact. Here's how to connect the dots:

1.  Use engagement data to identify your highest-performing topics
    
2.  Analyze which content types drive profile visits vs. comments
    
3.  Track which messages resonate with decision-makers specifically
    
4.  Note which calls-to-action generate the most responses
    
5.  Implement a content calendar based on these insights
    

This data-driven approach transforms LinkedIn from a time-consuming guessing game to a predictable business development channel.

## The Bottom Line on LinkedIn Analytics

LinkedIn analytics aren't just numbers-they're the roadmap to a more effective presence on the platform.

By focusing on the metrics that actually drive business results and using the right tools to track them, you can create a LinkedIn strategy that generates tangible ROI rather than just vanity metrics.

**Important Note:** The goal isn't to be the most popular person on LinkedIn. It's to be the most relevant person to your ideal clients.

---

**Want more LinkedIn strategies?** Check out these related articles:

-   [How to Optimize Your LinkedIn Profile for Maximum Visibility](https://ligo.ertiqah.com/blog/how-to-optimize-your-linkedin-profile-for-maximum-visibility-2025-strategy)
    
-   [Why Scheduling LinkedIn Posts is No Longer Optional](https://ligo.ertiqah.com/blog/why-scheduling-linkedin-posts-is-no-longer-optional-a-data-driven-perspective)
    
-   [LinkedIn Content Analytics for B2B Services: What Actually Drives Client Inquiries](https://ligo.ertiqah.com/blog/linkedin-content-analytics-for-b2b-services-what-actually-drives-client-inquiries)
    



The Problem with Standard LinkedIn Analytics

The 4 LinkedIn Analytics Metrics That Actually Matter

1. Comment-to-View Ratio (CVR)

2. Profile-to-Post Visitor Ratio (PPR)

3. Message Request Rate (MRR)

4. Content-to-Client Journey Time (CCJT)

Beyond the Basics: Advanced LinkedIn Analytics Insights

Engagement Pattern Analysis

Content Type Performance

Day and Time Optimization

How to Set Up a LinkedIn Analytics System That Drives Results

1. Establish Your Baseline

2. Implement Tracking Tools

3. Create a Metrics Dashboard

4. Establish Testing Protocols

5. Implement a Feedback Loop

Real-World Example: Analytics-Driven LinkedIn Strategy

Common LinkedIn Analytics Mistakes to Avoid

1. Correlation vs. Causation Confusion

2. Overvaluing Vanity Metrics

3. Analysis Paralysis

4. Ignoring Qualitative Data

LinkedIn Analytics Tools: What to Look For

LinkedIn Analytics and Your Content Strategy: Putting It All Together

The Bottom Line on LinkedIn Analytics

Stop chasing vanity metrics. Learn the 4 LinkedIn analytics that directly correlate with business growth and generate real clients.

4 LinkedIn Analytics That Actually Drive Business Results

The Ultimate Guide to LinkedIn Analytics: What Actually Drives Results (With Examples)

_Last Updated: 14 May 2025_  !  Most agencies try to force their employees to post on LinkedIn.  "Hey, we need more visibility. Can everyone share our...

<p><em>Last Updated: 14 May 2025</em></p>
<p><img src="/images/blog/the-agency-guide-to-employee-advocacy-on-linkedin-start-with-your-company-page-0.webp" alt=""></p>
<p>Most agencies try to force their employees to post on LinkedIn.</p>
<p>“Hey, we need more visibility. Can everyone share our latest blog post?”</p>
<p>“We should all be posting at least once a week!”</p>
<p>“Why isn’t anyone engaging with our company updates?”</p>
<p>Stop. Just stop.</p>
<p>I’ve helped dozens of agencies build their LinkedIn presence, and I’ve learned one thing: Forcing your team to become “thought leaders” overnight doesn’t work.</p>
<p>But I’ve also discovered something interesting: <strong>Your company page can be the perfect “training ground” for employee advocacy.</strong></p>
<h2>Why Most Employee Advocacy Programs Fail</h2>
<p>Let’s look at the typical agency approach:</p>
<ol>
<li>
<p>Leadership decides everyone needs to be active on LinkedIn</p>
</li>
<li>
<p>They set up a content calendar</p>
</li>
<li>
<p>They ask everyone to post regularly</p>
</li>
<li>
<p>Nothing happens</p>
</li>
<li>
<p>They give up</p>
</li>
</ol>
<p>The problem? Jumping straight into personal branding is like asking someone who’s never coded to build a full-stack application.</p>
<p>According to <a href="https://www.gallup.com/workplace/285674/improve-employee-engagement-workplace.aspx">Gallup’s 2024 workplace engagement research</a>, only 23% of employees worldwide are actively engaged at work. Expecting disengaged employees to enthusiastically promote your company on their personal profiles is setting yourself up for disappointment.</p>
<p>Your developers, designers, and project managers aren’t afraid of expertise. They’re afraid of exposure.</p>
<h2>The Company Page Training Ground</h2>
<p>Here’s a better approach I’ve seen work repeatedly:</p>
<p>Start with zero pressure: Your company page.</p>
<p>Why? Because posting through a company page is:</p>
<ul>
<li>
<p>Less personally exposing</p>
</li>
<li>
<p>More focused on work you’re already doing</p>
</li>
<li>
<p>Easier to edit and approve</p>
</li>
<li>
<p>A natural part of the job</p>
</li>
</ul>
<p>It’s like pair programming, but for LinkedIn content.</p>
<p>According to <a href="https://business.linkedin.com/content/dam/me/business/en-us/elevate/Resources/pdf/official-guide-to-employee-advocacy-ebook.pdf">LinkedIn’s own research</a>, when employees do begin sharing company content, it generates twice the engagement rate of company-shared content. But you need to build that confidence first.</p>
<h2>The 30-60-90 Day Plan That Actually Works</h2>
<p>Here’s how to build this system:</p>
<h3>Days 1-30: The Shadow Period</h3>
<ul>
<li>
<p>Share company updates yourself</p>
</li>
<li>
<p>Ask team members to contribute insights anonymously</p>
</li>
<li>
<p>Document their solutions and wins</p>
</li>
<li>
<p>Show them their expertise in action</p>
</li>
</ul>
<p><strong>Example workflow:</strong></p>
<p>Dev: “We just solved this interesting caching problem.”<br>
You: “Can you write down the approach?”<br>
Dev: <em>shares technical notes</em><br>
You: “Great, I’ll post this from our company page.”</p>
<h3>Days 30-60: The Collaboration Phase</h3>
<ul>
<li>
<p>Let team members draft posts</p>
</li>
<li>
<p>Edit and publish through company page</p>
</li>
<li>
<p>Give feedback on what works</p>
</li>
<li>
<p>Build their confidence through company wins</p>
</li>
</ul>
<p>Real story: One of our senior developers went from “I have nothing to share” to drafting weekly technical insights.</p>
<p>Why? Because he saw his solutions helping others through our company page.</p>
<h3>Days 60-90: The Transition Period</h3>
<ul>
<li>
<p>Encourage personal sharing of company content</p>
</li>
<li>
<p>Help them build their own voice</p>
</li>
<li>
<p>Create templates they can use</p>
</li>
<li>
<p>Support their first personal posts</p>
</li>
</ul>
<p>Research from <a href="https://sproutsocial.com/insights/linkedin-statistics/">Sprout Social</a> shows that in 2024, text posts still outperform visuals on LinkedIn, making it easier for technical team members to start participating without creating complex media.</p>
<h2>Content Types That Work for Technical Teams</h2>
<p>Stop asking your team to be influencers. Instead, help them document their work:</p>
<h3>Solution Spotlights</h3>
<ul>
<li>
<p>Technical challenges solved</p>
</li>
<li>
<p>Architecture decisions</p>
</li>
<li>
<p>Performance improvements</p>
</li>
<li>
<p>Bug investigation stories</p>
</li>
</ul>
<h3>Process Insights</h3>
<ul>
<li>
<p>Code review practices</p>
</li>
<li>
<p>Testing approaches</p>
</li>
<li>
<p>Project management wins</p>
</li>
<li>
<p>Client communication tips</p>
</li>
</ul>
<h3>Learning Moments</h3>
<ul>
<li>
<p>New technology explorations</p>
</li>
<li>
<p>Failed approaches and lessons</p>
</li>
<li>
<p>Useful resource discoveries</p>
</li>
<li>
<p>Knowledge sharing sessions</p>
</li>
</ul>
<p>According to <a href="https://hingemarketing.com/uploads/hinge-research-employee-advocacy.pdf">Hinge Research Institute</a>, 86% of employees in formal advocacy programs report a positive impact on their careers. Documenting work isn’t just good for your agency - it’s good for your employees’ professional growth.</p>
<h2>Building Your Support System</h2>
<p>Your job isn’t to force content, it’s to remove barriers:</p>
<h3>Create Clear Processes</h3>
<ul>
<li>
<p>Simple submission system</p>
</li>
<li>
<p>Content templates</p>
</li>
<li>
<p>Approval workflows</p>
</li>
<li>
<p>Publishing schedule</p>
</li>
</ul>
<h3>Provide Resources</h3>
<ul>
<li>
<p>Writing guidelines</p>
</li>
<li>
<p>Example posts</p>
</li>
<li>
<p>Feedback loops</p>
</li>
<li>
<p>Topic ideas</p>
</li>
</ul>
<h3>Set Realistic Expectations</h3>
<ul>
<li>
<p>No posting quotas</p>
</li>
<li>
<p>Focus on quality over quantity</p>
</li>
<li>
<p>Celebrate small wins</p>
</li>
<li>
<p>Patient progression</p>
</li>
</ul>
<p>Research from <a href="https://contentmarketinginstitute.com/articles/employee-advocacy-barriers-b2b/">Content Marketing Institute</a> shows that “delegated management” advocacy programs have an 83% higher sustainability rate than traditional approaches.</p>
<h2>The Multiplier Effect</h2>
<p>Once your system is working, here’s what happens:</p>
<h3>Company Page Growth</h3>
<ul>
<li>
<p>More diverse content</p>
</li>
<li>
<p>Higher engagement</p>
</li>
<li>
<p>Better reach</p>
</li>
<li>
<p>Increased authority</p>
</li>
</ul>
<h3>Team Development</h3>
<ul>
<li>
<p>Growing confidence</p>
</li>
<li>
<p>Personal brand building</p>
</li>
<li>
<p>Professional growth</p>
</li>
<li>
<p>Industry recognition</p>
</li>
</ul>
<h3>Business Impact</h3>
<ul>
<li>
<p>Easier recruiting</p>
</li>
<li>
<p>More inbound leads</p>
</li>
<li>
<p>Stronger client trust</p>
</li>
<li>
<p>Enhanced market position</p>
</li>
</ul>
<p>Research from <a href="https://dsmn8.com/blog/employee-advocacy-statistics/">DSMN8</a> found that “75% of decision-makers and C-Suite executives say that a piece of thought leadership has led them to research a product or service they were not previously considering.”</p>
<h2>LiGo’s Delegate Access: The Secret Weapon for Agency Advocacy</h2>
<p>The biggest obstacle to sustainable employee advocacy programs is coordinating content creation across multiple team members. LiGo’s Delegate Access feature solves this perfectly:</p>
<ul>
<li>
<p><strong>Centralized management:</strong> Your marketing team can create and schedule posts for team members from a single dashboard</p>
</li>
<li>
<p><strong>No password sharing:</strong> Each employee authorizes LiGo through secure OAuth - no direct LinkedIn credentials are ever shared</p>
</li>
<li>
<p><strong>Voice preservation:</strong> Create distinct content themes for different team members based on their expertise</p>
</li>
<li>
<p><strong>Quick approval process:</strong> Team members can quickly review posts without the burden of creation</p>
</li>
</ul>
<p>As an agency leader, you want your team visible on LinkedIn without disrupting their actual work. With Delegate Access, your content manager can orchestrate everyone’s presence while each employee maintains ownership of their personal brand.</p>
<p>Learn more about setting up Delegate Access at <a href="https://ligo.ertiqah.com/settings#access">ligo.ertiqah.com/settings#access</a>.</p>
<p><img src="/how-to-invite-delegates-to-your-ligo-account.avif" alt="LiGo Delegate Access Interface"></p>
<h2>Start Here: Your Action Plan</h2>
<h3>This week:</h3>
<ul>
<li>
<p>Set up a simple Slack channel for sharing wins</p>
</li>
<li>
<p>Create one basic content template</p>
</li>
<li>
<p>Document one team solution</p>
</li>
</ul>
<h3>Next week:</h3>
<ul>
<li>
<p>Post three team insights</p>
</li>
<li>
<p>Get feedback from involved team members</p>
</li>
<li>
<p>Refine your process</p>
</li>
</ul>
<h3>This month:</h3>
<ul>
<li>
<p>Build a content bank from team contributions</p>
</li>
<li>
<p>Create a sustainable publishing schedule</p>
</li>
<li>
<p>Celebrate your first wins</p>
</li>
</ul>
<p>Now that you’ve got your team involved, let’s talk about positioning your collective expertise. Read next: <a href="https://ligo.ertiqah.com/blog/positioning-your-agencys-expertise-through-linkedin-company-updates">Positioning Your Agency’s Expertise Through LinkedIn Company Updates</a></p>
<hr>
<p><strong>LiGo Update (2025):</strong> LiGo now supports both personal profiles AND LinkedIn company pages (early access). While we can help you manage company page content efficiently, we strongly recommend <strong>prioritizing personal profiles for maximum ROI</strong> based on industry data - personal profiles consistently generate 5-20x better engagement and lead generation results. However, for agencies managing both channels, LiGo helps maintain consistent brand voice without doubling your workload. <a href="/hub/linkedin-company-pages">Explore our company page resource hub</a> →</p>
<hr>
<p>This article is part of our Agency Growth on LinkedIn series. New to company pages? Start with our guide on <a href="https://ligo.ertiqah.com/blog/how-to-turn-your-linkedin-company-page-into-a-lead-generation-engine">turning your company page into a lead generation engine</a>.</p>



_Last Updated: 14 May 2025_

![](/images/blog/the-agency-guide-to-employee-advocacy-on-linkedin-start-with-your-company-page-0.webp)

Most agencies try to force their employees to post on LinkedIn.

"Hey, we need more visibility. Can everyone share our latest blog post?"

"We should all be posting at least once a week!"

"Why isn't anyone engaging with our company updates?"

Stop. Just stop.

I've helped dozens of agencies build their LinkedIn presence, and I've learned one thing: Forcing your team to become "thought leaders" overnight doesn't work.

But I've also discovered something interesting: **Your company page can be the perfect "training ground" for employee advocacy.**

## Why Most Employee Advocacy Programs Fail

Let's look at the typical agency approach:

1.  Leadership decides everyone needs to be active on LinkedIn
    
2.  They set up a content calendar
    
3.  They ask everyone to post regularly
    
4.  Nothing happens
    
5.  They give up
    

The problem? Jumping straight into personal branding is like asking someone who's never coded to build a full-stack application.

According to [Gallup's 2024 workplace engagement research](https://www.gallup.com/workplace/285674/improve-employee-engagement-workplace.aspx), only 23% of employees worldwide are actively engaged at work. Expecting disengaged employees to enthusiastically promote your company on their personal profiles is setting yourself up for disappointment.

Your developers, designers, and project managers aren't afraid of expertise. They're afraid of exposure.

## The Company Page Training Ground

Here's a better approach I've seen work repeatedly:

Start with zero pressure: Your company page.

Why? Because posting through a company page is:

-   Less personally exposing
    
-   More focused on work you're already doing
    
-   Easier to edit and approve
    
-   A natural part of the job
    

It's like pair programming, but for LinkedIn content.

According to [LinkedIn's own research](https://business.linkedin.com/content/dam/me/business/en-us/elevate/Resources/pdf/official-guide-to-employee-advocacy-ebook.pdf), when employees do begin sharing company content, it generates twice the engagement rate of company-shared content. But you need to build that confidence first.

## The 30-60-90 Day Plan That Actually Works

Here's how to build this system:

### Days 1-30: The Shadow Period

-   Share company updates yourself
    
-   Ask team members to contribute insights anonymously
    
-   Document their solutions and wins
    
-   Show them their expertise in action
    

**Example workflow:**

Dev: "We just solved this interesting caching problem."  
You: "Can you write down the approach?"  
Dev: _shares technical notes_  
You: "Great, I'll post this from our company page."

### Days 30-60: The Collaboration Phase

-   Let team members draft posts
    
-   Edit and publish through company page
    
-   Give feedback on what works
    
-   Build their confidence through company wins
    

Real story: One of our senior developers went from "I have nothing to share" to drafting weekly technical insights.

Why? Because he saw his solutions helping others through our company page.

### Days 60-90: The Transition Period

-   Encourage personal sharing of company content
    
-   Help them build their own voice
    
-   Create templates they can use
    
-   Support their first personal posts
    

Research from [Sprout Social](https://sproutsocial.com/insights/linkedin-statistics/) shows that in 2024, text posts still outperform visuals on LinkedIn, making it easier for technical team members to start participating without creating complex media.

## Content Types That Work for Technical Teams

Stop asking your team to be influencers. Instead, help them document their work:

### Solution Spotlights

-   Technical challenges solved
    
-   Architecture decisions
    
-   Performance improvements
    
-   Bug investigation stories
    

### Process Insights

-   Code review practices
    
-   Testing approaches
    
-   Project management wins
    
-   Client communication tips
    

### Learning Moments

-   New technology explorations
    
-   Failed approaches and lessons
    
-   Useful resource discoveries
    
-   Knowledge sharing sessions
    

According to [Hinge Research Institute](https://hingemarketing.com/uploads/hinge-research-employee-advocacy.pdf), 86% of employees in formal advocacy programs report a positive impact on their careers. Documenting work isn't just good for your agency - it's good for your employees' professional growth.

## Building Your Support System

Your job isn't to force content, it's to remove barriers:

### Create Clear Processes

-   Simple submission system
    
-   Content templates
    
-   Approval workflows
    
-   Publishing schedule
    

### Provide Resources

-   Writing guidelines
    
-   Example posts
    
-   Feedback loops
    
-   Topic ideas
    

### Set Realistic Expectations

-   No posting quotas
    
-   Focus on quality over quantity
    
-   Celebrate small wins
    
-   Patient progression
    

Research from [Content Marketing Institute](https://contentmarketinginstitute.com/articles/employee-advocacy-barriers-b2b/) shows that "delegated management" advocacy programs have an 83% higher sustainability rate than traditional approaches.

## The Multiplier Effect

Once your system is working, here's what happens:

### Company Page Growth

-   More diverse content
    
-   Higher engagement
    
-   Better reach
    
-   Increased authority
    

### Team Development

-   Growing confidence
    
-   Personal brand building
    
-   Professional growth
    
-   Industry recognition
    

### Business Impact

-   Easier recruiting
    
-   More inbound leads
    
-   Stronger client trust
    
-   Enhanced market position
    

Research from [DSMN8](https://dsmn8.com/blog/employee-advocacy-statistics/) found that "75% of decision-makers and C-Suite executives say that a piece of thought leadership has led them to research a product or service they were not previously considering."

## LiGo's Delegate Access: The Secret Weapon for Agency Advocacy

The biggest obstacle to sustainable employee advocacy programs is coordinating content creation across multiple team members. LiGo's Delegate Access feature solves this perfectly:

-   **Centralized management:** Your marketing team can create and schedule posts for team members from a single dashboard
    
-   **No password sharing:** Each employee authorizes LiGo through secure OAuth - no direct LinkedIn credentials are ever shared
    
-   **Voice preservation:** Create distinct content themes for different team members based on their expertise
    
-   **Quick approval process:** Team members can quickly review posts without the burden of creation
    

As an agency leader, you want your team visible on LinkedIn without disrupting their actual work. With Delegate Access, your content manager can orchestrate everyone's presence while each employee maintains ownership of their personal brand.

Learn more about setting up Delegate Access at [ligo.ertiqah.com/settings#access](https://ligo.ertiqah.com/settings#access).

![LiGo Delegate Access Interface](/how-to-invite-delegates-to-your-ligo-account.avif)

## Start Here: Your Action Plan

### This week:

-   Set up a simple Slack channel for sharing wins
    
-   Create one basic content template
    
-   Document one team solution
    

### Next week:

-   Post three team insights
    
-   Get feedback from involved team members
    
-   Refine your process
    

### This month:

-   Build a content bank from team contributions
    
-   Create a sustainable publishing schedule
    
-   Celebrate your first wins
    

Now that you've got your team involved, let's talk about positioning your collective expertise. Read next: [Positioning Your Agency's Expertise Through LinkedIn Company Updates](https://ligo.ertiqah.com/blog/positioning-your-agencys-expertise-through-linkedin-company-updates)

---

**LiGo Update (2025):** LiGo now supports both personal profiles AND LinkedIn company pages (early access). While we can help you manage company page content efficiently, we strongly recommend **prioritizing personal profiles for maximum ROI** based on industry data - personal profiles consistently generate 5-20x better engagement and lead generation results. However, for agencies managing both channels, LiGo helps maintain consistent brand voice without doubling your workload. [Explore our company page resource hub](/hub/linkedin-company-pages) →

---

This article is part of our Agency Growth on LinkedIn series. New to company pages? Start with our guide on [turning your company page into a lead generation engine](https://ligo.ertiqah.com/blog/how-to-turn-your-linkedin-company-page-into-a-lead-generation-engine).



Why Most Employee Advocacy Programs Fail

The Company Page Training Ground

The 30-60-90 Day Plan That Actually Works

Days 1-30: The Shadow Period

Days 30-60: The Collaboration Phase

Days 60-90: The Transition Period

Content Types That Work for Technical Teams

Solution Spotlights

Process Insights

Learning Moments

Building Your Support System

Create Clear Processes

Provide Resources

Set Realistic Expectations

The Multiplier Effect

Company Page Growth

Team Development

Business Impact

LiGo's Delegate Access: The Secret Weapon for Agency Advocacy

Start Here: Your Action Plan

This week:

Next week:

This month:

Stop forcing employees to post on LinkedIn. Use your company page as training ground for employee advocacy. 30-60-90 day plan included.

Employee Advocacy on LinkedIn: Start with Company Page

The Agency Guide to Employee Advocacy on LinkedIn: Start with Your Company Page

The numbers don't lie: buyers trust individual experts 7x more than corporate messaging, yet 89% of B2B firms still struggle to leverage their employe...

<p>The numbers don’t lie: buyers trust individual experts <strong>7x more</strong> than corporate messaging, yet 89% of B2B firms still struggle to leverage their employees’ expertise effectively on LinkedIn.</p>
<p>This disconnect creates both a challenge and an opportunity for B2B agencies. While your competitors’ employees are becoming recognized thought leaders through strategic LinkedIn advocacy, most firms’ collective expertise remains largely invisible to potential clients.</p>
<h2>The Trust Gap in B2B Marketing</h2>
<p>Recent data from Edelman’s 2024 Trust Barometer shows that <strong>technical experts</strong> within companies are trusted nearly 3x more than CEOs and 5x more than marketing material. This shift in buying behavior has transformed how services are evaluated.</p>
<p>Consider these market indicators for LinkedIn employee advocacy programs:</p>
<table>
<thead>
<tr>
<th>Impact</th>
<th>Metric</th>
</tr>
</thead>
<tbody>
<tr>
<td>Engagement</td>
<td>Employee-shared content receives 8x more engagement than corporate posts</td>
</tr>
<tr>
<td>Lead Quality</td>
<td>Leads from employee advocacy convert 7x more often</td>
</tr>
<tr>
<td>Sales Cycle</td>
<td>The sales cycle shortens by 45% when buyers engage with employee content</td>
</tr>
</tbody>
</table>
<p>Traditional corporate LinkedIn presence typically follows a predictable pattern: company updates, generic service descriptions, and standard announcements. But employee advocacy transforms this approach with authentic technical insights, real problem-solving stories, and genuine expertise.</p>
<p>The difference? One builds trust. The other builds a wall between you and your potential clients.</p>
<h2>The Scale Problem (And How To Solve It)</h2>
<p>“We know employee advocacy works, but how do we manage it across multiple team members without creating chaos?”</p>
<p>This is where most agency employee advocacy programs hit a roadblock. Coordinating multiple voices while maintaining quality and consistency becomes overwhelming.</p>
<h3>Enter Delegate Access: The Missing Piece</h3>
<p>LiGo’s Delegate Access feature solves the critical scaling challenge that prevents most agencies from implementing effective employee advocacy.</p>
<p><img src="/how-to-invite-delegates-to-your-ligo-account.avif" alt="Invite Delegate Interface inside LiGo">Here’s how it works:</p>
<ol>
<li>
<p><strong>Each team member creates their own LiGo account</strong> (connecting to their personal LinkedIn profile)</p>
</li>
<li>
<p><strong>They grant Editor access to your content manager</strong></p>
</li>
<li>
<p><strong>Your content team manages all accounts from a single dashboard</strong></p>
</li>
</ol>
<p>This solves several critical challenges:</p>
<ul>
<li>
<p><strong>No password sharing</strong> (maintaining security and LinkedIn TOS compliance)</p>
</li>
<li>
<p><strong>Centralized management</strong> (one dashboard to coordinate all voices)</p>
</li>
<li>
<p><strong>Individualized themes</strong> (maintain authentic voices with personalized content)</p>
</li>
<li>
<p><strong>Consistent quality</strong> (ensure brand alignment without sacrificing authenticity)</p>
</li>
</ul>
<p>As McKinsey’s recent research on B2B digital selling points out, <a href="https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-b2b-digital-inflection-point-how-sales-have-changed-during-covid-19">companies with coordinated employee advocacy programs generate 8x more pipeline than their competitors</a>. Yet the logistics of implementing such programs has prevented widespread adoption.</p>
<h2>Building Your Foundation: The First 30 Days</h2>
<p>A software development agency I work with recently implemented an employee advocacy program using LiGo’s Delegate Access. Their approach offers a practical blueprint for getting started:</p>
<h3>Phase 1: Team Selection (Days 1-7)</h3>
<p>They started by identifying their natural advocates using LiGo’s guided questionnaire at onboarding. Instead of forcing content creation on everyone, they looked for team members who:</p>
<ul>
<li>
<p>Already shared insights in client meetings</p>
</li>
<li>
<p>Regularly explained complex concepts clearly</p>
</li>
<li>
<p>Had unique technical perspectives to offer</p>
</li>
</ul>
<p><strong>Pro Tip:</strong> Focus on willing participants first. As Gallup’s workplace research shows, forcing participation often backfires. Start with 3-5 enthusiastic team members rather than mandating company-wide participation.</p>
<h3>Phase 2: Theme Development (Days 8-14)</h3>
<p>For each team member, they created unique content themes using LiGo’s theme development system. This established clear guidelines without restricting individual voices.</p>
<p>A senior developer focused on technical implementation stories, while their solutions architect specialized in system design principles. Their project manager shared transformation frameworks. Same company, different expertise areas, all valuable to prospects.</p>
<p>You can set up your own themes by navigating to <a href="https://ligo.ertiqah.com/themes">https://ligo.ertiqah.com/themes</a> after logging in.</p>
<h3>Phase 3: Workflow Implementation (Days 15-30)</h3>
<p>With themes established, they set up their delegation workflow:</p>
<ol>
<li>
<p><strong>Central Manager Setup:</strong> Their marketing lead created a LiGo account and received Editor access from each team member (<a href="https://ligo.ertiqah.com/settings#access">manage your delegate access here</a>)</p>
</li>
<li>
<p><strong>Content Calendar Creation:</strong> They established posting schedules based on LiGo’s analytics for optimal timing</p>
</li>
<li>
<p><strong>Content Development Pipeline:</strong> Created a system for capturing technical insights from team meetings and client projects</p>
</li>
<li>
<p><strong>Approval Process:</strong> Set up a streamlined review process for technical accuracy while preserving individual voices</p>
</li>
</ol>
<p>By day 30, they had a functional system generating consistent, high-quality content across multiple team members’ profiles.</p>
<h2>Measuring What Matters: Beyond Vanity Metrics</h2>
<p>LinkedIn vanity metrics can be deceiving. A post with hundreds of likes might generate zero leads if it’s engaging the wrong audience.</p>
<p>LiGo’s analytics dashboard helps companies track what truly matters:</p>
<h3>1. Engagement Quality</h3>
<p>Instead of total engagement, focus on <strong>who</strong> is engaging. The dashboard identifies:</p>
<ul>
<li>
<p>Decision-makers from target accounts</p>
</li>
<li>
<p>Technical peers with valuable expertise</p>
</li>
<li>
<p>Potential partners and collaborators</p>
</li>
</ul>
<p><strong>BrightFunnel’s Account-Based Marketing research</strong> shows that <a href="https://business.linkedin.com/marketing-solutions/blog/linkedin-b2b-marketing/2016/what-is-account-based-marketing-and-why-you-should-care">engagement from specific buying committee members is 32x more valuable than generic engagement</a>. LiGo’s analytics help identify these high-value interactions.</p>
<h3>2. Lead Generation Patterns</h3>
<p>The analytics reveal fascinating patterns in how leads develop through employee advocacy. Often, a prospect will engage with 3-4 different employees’ content before reaching out.</p>
<p>This multi-touch engagement typically leads to higher-quality conversations, with conversion rates 6x higher than when prospects engage only with company content.</p>
<h3>3. Sales Impact</h3>
<p>The numbers tell a compelling story. Firms implementing strong employee advocacy see:</p>
<ul>
<li>
<p>Average deal sizes increase by 65%</p>
</li>
<li>
<p>Sales cycles shorten by 45%</p>
</li>
<li>
<p>Win rates improve by 38%</p>
</li>
</ul>
<p>Why? Because by the time prospects reach out, they’re not buying based on price - they’re buying based on demonstrated expertise.</p>
<p>You can access your own LinkedIn analytics by visiting <a href="https://ligo.ertiqah.com/linkedin-analytics">Advanced LinkedIn Analytics by LiGo</a> once logged in.</p>
<h2>Content Strategy That Converts</h2>
<p>A cloud infrastructure agency discovered an interesting pattern through LiGo’s analytics. Their most successful employee content followed a specific structure:</p>
<ol>
<li>
<p><strong>Problem Introduction:</strong> Identify a common challenge</p>
</li>
<li>
<p><strong>Solution Approaches:</strong> Discuss typical approaches (and their limitations)</p>
</li>
<li>
<p><strong>Key Insight:</strong> Share a unique perspective based on experience</p>
</li>
<li>
<p><strong>Practical Application:</strong> Offer actionable takeaways</p>
</li>
</ol>
<p>This framework worked across different team members and technical topics, consistently generating meaningful engagement from decision-makers.</p>
<p>With LiGo’s Delegate Access, their content manager could:</p>
<ul>
<li>
<p>Create theme-based post templates following this framework</p>
</li>
<li>
<p>Generate tailored content for each team member</p>
</li>
<li>
<p>Schedule posts at optimal times for each individual’s network</p>
</li>
<li>
<p>Track performance and refine the approach</p>
</li>
</ul>
<p>The results? Within 90 days, their employee-shared content generated 3x more qualified leads than their corporate content had produced in the previous year.</p>
<h2>Common Objections (And How To Address Them)</h2>
<p>When implementing employee advocacy, several common concerns arise. Here’s how to address them:</p>
<h3>“Our team doesn’t have time for content creation”</h3>
<p>This is where the right system makes all the difference. With LiGo’s Delegate Access:</p>
<ol>
<li>
<p>Team members share brief insights (via Slack, email, or meetings)</p>
</li>
<li>
<p>Your content manager transforms these into engaging posts using LiGo</p>
</li>
<li>
<p>Posts are scheduled and published without further team involvement</p>
</li>
</ol>
<p>Engineers, developers, and technical experts can contribute their knowledge in minutes per week, not hours.</p>
<h3>“What if employees build their brands and then leave?”</h3>
<p>Research from LinkedIn shows that employees with strong personal brands actually have <a href="https://business.linkedin.com/talent-solutions/resources/talent-engagement/employee-engagement-ideas">higher retention rates</a>. They feel more valued and invested in the company’s success.</p>
<p>Smart agencies address this by:</p>
<ol>
<li>
<p>Creating clear guidelines about client relationships</p>
</li>
<li>
<p>Implementing revenue-sharing for leads generated through personal content</p>
</li>
<li>
<p>Celebrating and recognizing personal brand building as a company asset</p>
</li>
</ol>
<p>As Deloitte’s research on employee engagement points out, professionals who feel supported in building their expertise profiles are 67% more likely to remain with their employers long-term.</p>
<h3>“How do we maintain consistent quality?”</h3>
<p>LiGo’s Delegate Access solves this by providing:</p>
<ul>
<li>
<p><strong>Theme-based frameworks</strong> that maintain brand alignment</p>
</li>
<li>
<p><strong>AI-powered assistance</strong> that adapts to each employee’s voice</p>
</li>
<li>
<p><strong>Central oversight</strong> from your content manager</p>
</li>
<li>
<p><strong>Performance analytics</strong> that show what’s working</p>
</li>
</ul>
<p>This balance of structure and flexibility ensures quality without sacrificing authenticity.</p>
<h2>Advanced Strategies: Cross-Department Collaboration</h2>
<p>An enterprise software firm took their program in an unexpected direction. Instead of keeping their technical and business teams separate, they used LiGo’s theme system to create powerful content combinations:</p>
<p>When their CTO wrote about microservices architecture:</p>
<ul>
<li>
<p>Their solutions team added real implementation stories</p>
</li>
<li>
<p>Their client success team shared actual business outcomes</p>
</li>
<li>
<p>Their security team addressed compliance considerations</p>
</li>
</ul>
<p>This collaborative approach showcased their full capabilities while maintaining individual voices. Using Delegate Access, their content manager coordinated these multi-perspective pieces from a single dashboard.</p>
<h2>Your Implementation Plan</h2>
<p>Ready to implement employee advocacy at your firm? Here’s your 5-step plan:</p>
<h3>Step 1: Identify Your Advocates</h3>
<p>Use the guided questionnaire during LiGo onboarding to identify your natural content creators. Look for team members who:</p>
<ul>
<li>
<p>Regularly share insights in meetings</p>
</li>
<li>
<p>Have unique technical perspectives</p>
</li>
<li>
<p>Enjoy explaining complex concepts</p>
</li>
</ul>
<h3>Step 2: Create Your Content Themes</h3>
<p>Develop personalized themes for each team member based on their expertise areas. Visit <a href="https://ligo.ertiqah.com/themes">https://ligo.ertiqah.com/themes</a> to create custom themes that reflect their unique knowledge.</p>
<h3>Step 3: Set Up Delegate Access</h3>
<p>Have each team member create their LiGo account and grant Editor access to your content manager. This creates a centralized management system without password sharing. Set this up at <a href="https://ligo.ertiqah.com/settings#access">https://ligo.ertiqah.com/settings#access</a>.</p>
<h3>Step 4: Establish Your Content Workflow</h3>
<p>Create a system for capturing insights from client work, team discussions, and industry developments. LiGo’s Chrome extension makes this easy by allowing quick idea capture during daily browsing.</p>
<h3>Step 5: Measure and Refine</h3>
<p>Use the analytics dashboard to track what’s working and continuously refine your approach. Focus on engagement quality, lead generation patterns, and sales impact.</p>
<h2>The Future of Agency Growth</h2>
<p>The most successful technical agencies are already shifting from traditional marketing to expertise-driven growth. Employee advocacy, powered by AI and guided by data, enables this transformation.</p>
<p>As HubSpot’s 2024 State of Marketing Report highlights, <a href="https://www.hubspot.com/state-of-marketing">companies with coordinated employee advocacy programs see 24% faster revenue growth</a> than those relying solely on corporate channels.</p>
<p>But success isn’t about technology alone. It’s about empowering your team to share their expertise in ways that resonate with your audience. LiGo’s Delegate Access provides the infrastructure, but your team’s knowledge provides the value.</p>
<hr>
<h2>FAQs About Employee Advocacy</h2>
<p><strong>How do I measure the ROI of an employee advocacy program?</strong></p>
<p>Track these four key indicators: engagement quality (who’s engaging and how), lead generation patterns (how leads develop through multiple touch points), sales impact (changes in deal size and conversion rates), and brand authority evolution (speaking invitations, partnership offers). LiGo’s analytics dashboard makes this measurement straightforward.</p>
<p><strong>How much time does employee advocacy require from technical teams?</strong></p>
<p>With LiGo’s Delegate Access, technical team members typically spend just 15-30 minutes per week sharing insights with the content manager. The platform’s theme-based system and centralized management handle the rest, allowing your team to focus on their core responsibilities.</p>
<p><strong>How do I maintain content quality across multiple team members?</strong></p>
<p>Quality consistency comes from having the right system in place. With Delegate Access, your content manager ensures quality while LiGo’s AI helps maintain each team member’s authentic voice. The analytics dashboard tracks content performance, helping optimize your approach over time.</p>
<p><strong>When should I expect to see results from employee advocacy?</strong></p>
<p>Employee advocacy follows a predictable timeline:</p>
<ul>
<li>
<p>First 30 days: Modest improvements (10% increase in engagement, initial higher-quality discussions)</p>
</li>
<li>
<p>By day 90: Significant impact (20-50 new qualified leads, pipeline value of $100K-500K for mid-sized firms)</p>
</li>
<li>
<p>Long-term: Sustainable competitive advantage through established expertise positioning</p>
</li>
</ul>
<p>The key differentiator is lead quality-these prospects come in pre-educated about your capabilities.</p>
<hr>
<p>Ready to transform your team’s expertise into your strongest marketing asset? <a href="https://ligo.ertiqah.com/auth?action=signup">Get started with LiGo today</a>.</p>
<p>Your team’s expertise is your most valuable asset. The question isn’t whether to showcase it, but how to do so most effectively. Delegate Access provides your roadmap. The next step is yours.</p>



The numbers don't lie: buyers trust individual experts **7x more** than corporate messaging, yet 89% of B2B firms still struggle to leverage their employees' expertise effectively on LinkedIn.

This disconnect creates both a challenge and an opportunity for B2B agencies. While your competitors' employees are becoming recognized thought leaders through strategic LinkedIn advocacy, most firms' collective expertise remains largely invisible to potential clients.

## The Trust Gap in B2B Marketing

Recent data from Edelman's 2024 Trust Barometer shows that **technical experts** within companies are trusted nearly 3x more than CEOs and 5x more than marketing material. This shift in buying behavior has transformed how services are evaluated.

Consider these market indicators for LinkedIn employee advocacy programs:

| Impact | Metric |
| --- | --- |
| Engagement | Employee-shared content receives 8x more engagement than corporate posts |
| Lead Quality | Leads from employee advocacy convert 7x more often |
| Sales Cycle | The sales cycle shortens by 45% when buyers engage with employee content |

Traditional corporate LinkedIn presence typically follows a predictable pattern: company updates, generic service descriptions, and standard announcements. But employee advocacy transforms this approach with authentic technical insights, real problem-solving stories, and genuine expertise.

The difference? One builds trust. The other builds a wall between you and your potential clients.

## The Scale Problem (And How To Solve It)

"We know employee advocacy works, but how do we manage it across multiple team members without creating chaos?"

This is where most agency employee advocacy programs hit a roadblock. Coordinating multiple voices while maintaining quality and consistency becomes overwhelming.

### Enter Delegate Access: The Missing Piece

LiGo's Delegate Access feature solves the critical scaling challenge that prevents most agencies from implementing effective employee advocacy.

![Invite Delegate Interface inside LiGo](/how-to-invite-delegates-to-your-ligo-account.avif)Here's how it works:

1.  **Each team member creates their own LiGo account** (connecting to their personal LinkedIn profile)
    
2.  **They grant Editor access to your content manager**
    
3.  **Your content team manages all accounts from a single dashboard**
    

This solves several critical challenges:

-   **No password sharing** (maintaining security and LinkedIn TOS compliance)
    
-   **Centralized management** (one dashboard to coordinate all voices)
    
-   **Individualized themes** (maintain authentic voices with personalized content)
    
-   **Consistent quality** (ensure brand alignment without sacrificing authenticity)
    

As McKinsey's recent research on B2B digital selling points out, [companies with coordinated employee advocacy programs generate 8x more pipeline than their competitors](https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-b2b-digital-inflection-point-how-sales-have-changed-during-covid-19). Yet the logistics of implementing such programs has prevented widespread adoption.

## Building Your Foundation: The First 30 Days

A software development agency I work with recently implemented an employee advocacy program using LiGo's Delegate Access. Their approach offers a practical blueprint for getting started:

### Phase 1: Team Selection (Days 1-7)

They started by identifying their natural advocates using LiGo's guided questionnaire at onboarding. Instead of forcing content creation on everyone, they looked for team members who:

-   Already shared insights in client meetings
    
-   Regularly explained complex concepts clearly
    
-   Had unique technical perspectives to offer
    

**Pro Tip:** Focus on willing participants first. As Gallup's workplace research shows, forcing participation often backfires. Start with 3-5 enthusiastic team members rather than mandating company-wide participation.

### Phase 2: Theme Development (Days 8-14)

For each team member, they created unique content themes using LiGo's theme development system. This established clear guidelines without restricting individual voices.

A senior developer focused on technical implementation stories, while their solutions architect specialized in system design principles. Their project manager shared transformation frameworks. Same company, different expertise areas, all valuable to prospects.

You can set up your own themes by navigating to [https://ligo.ertiqah.com/themes](https://ligo.ertiqah.com/themes) after logging in.

### Phase 3: Workflow Implementation (Days 15-30)

With themes established, they set up their delegation workflow:

1.  **Central Manager Setup:** Their marketing lead created a LiGo account and received Editor access from each team member ([manage your delegate access here](https://ligo.ertiqah.com/settings#access))
    
2.  **Content Calendar Creation:** They established posting schedules based on LiGo's analytics for optimal timing
    
3.  **Content Development Pipeline:** Created a system for capturing technical insights from team meetings and client projects
    
4.  **Approval Process:** Set up a streamlined review process for technical accuracy while preserving individual voices
    

By day 30, they had a functional system generating consistent, high-quality content across multiple team members' profiles.

## Measuring What Matters: Beyond Vanity Metrics

LinkedIn vanity metrics can be deceiving. A post with hundreds of likes might generate zero leads if it's engaging the wrong audience.

LiGo's analytics dashboard helps companies track what truly matters:

### 1\. Engagement Quality

Instead of total engagement, focus on **who** is engaging. The dashboard identifies:

-   Decision-makers from target accounts
    
-   Technical peers with valuable expertise
    
-   Potential partners and collaborators
    

**BrightFunnel's Account-Based Marketing research** shows that [engagement from specific buying committee members is 32x more valuable than generic engagement](https://business.linkedin.com/marketing-solutions/blog/linkedin-b2b-marketing/2016/what-is-account-based-marketing-and-why-you-should-care). LiGo's analytics help identify these high-value interactions.

### 2\. Lead Generation Patterns

The analytics reveal fascinating patterns in how leads develop through employee advocacy. Often, a prospect will engage with 3-4 different employees' content before reaching out.

This multi-touch engagement typically leads to higher-quality conversations, with conversion rates 6x higher than when prospects engage only with company content.

### 3\. Sales Impact

The numbers tell a compelling story. Firms implementing strong employee advocacy see:

-   Average deal sizes increase by 65%
    
-   Sales cycles shorten by 45%
    
-   Win rates improve by 38%
    

Why? Because by the time prospects reach out, they're not buying based on price - they're buying based on demonstrated expertise.

You can access your own LinkedIn analytics by visiting [Advanced LinkedIn Analytics by LiGo](https://ligo.ertiqah.com/linkedin-analytics) once logged in.

## Content Strategy That Converts

A cloud infrastructure agency discovered an interesting pattern through LiGo's analytics. Their most successful employee content followed a specific structure:

1.  **Problem Introduction:** Identify a common challenge
    
2.  **Solution Approaches:** Discuss typical approaches (and their limitations)
    
3.  **Key Insight:** Share a unique perspective based on experience
    
4.  **Practical Application:** Offer actionable takeaways
    

This framework worked across different team members and technical topics, consistently generating meaningful engagement from decision-makers.

With LiGo's Delegate Access, their content manager could:

-   Create theme-based post templates following this framework
    
-   Generate tailored content for each team member
    
-   Schedule posts at optimal times for each individual's network
    
-   Track performance and refine the approach
    

The results? Within 90 days, their employee-shared content generated 3x more qualified leads than their corporate content had produced in the previous year.

## Common Objections (And How To Address Them)

When implementing employee advocacy, several common concerns arise. Here's how to address them:

### "Our team doesn't have time for content creation"

This is where the right system makes all the difference. With LiGo's Delegate Access:

1.  Team members share brief insights (via Slack, email, or meetings)
    
2.  Your content manager transforms these into engaging posts using LiGo
    
3.  Posts are scheduled and published without further team involvement
    

Engineers, developers, and technical experts can contribute their knowledge in minutes per week, not hours.

### "What if employees build their brands and then leave?"

Research from LinkedIn shows that employees with strong personal brands actually have [higher retention rates](https://business.linkedin.com/talent-solutions/resources/talent-engagement/employee-engagement-ideas). They feel more valued and invested in the company's success.

Smart agencies address this by:

1.  Creating clear guidelines about client relationships
    
2.  Implementing revenue-sharing for leads generated through personal content
    
3.  Celebrating and recognizing personal brand building as a company asset
    

As Deloitte's research on employee engagement points out, professionals who feel supported in building their expertise profiles are 67% more likely to remain with their employers long-term.

### "How do we maintain consistent quality?"

LiGo's Delegate Access solves this by providing:

-   **Theme-based frameworks** that maintain brand alignment
    
-   **AI-powered assistance** that adapts to each employee's voice
    
-   **Central oversight** from your content manager
    
-   **Performance analytics** that show what's working
    

This balance of structure and flexibility ensures quality without sacrificing authenticity.

## Advanced Strategies: Cross-Department Collaboration

An enterprise software firm took their program in an unexpected direction. Instead of keeping their technical and business teams separate, they used LiGo's theme system to create powerful content combinations:

When their CTO wrote about microservices architecture:

-   Their solutions team added real implementation stories
    
-   Their client success team shared actual business outcomes
    
-   Their security team addressed compliance considerations
    

This collaborative approach showcased their full capabilities while maintaining individual voices. Using Delegate Access, their content manager coordinated these multi-perspective pieces from a single dashboard.

## Your Implementation Plan

Ready to implement employee advocacy at your firm? Here's your 5-step plan:

### Step 1: Identify Your Advocates

Use the guided questionnaire during LiGo onboarding to identify your natural content creators. Look for team members who:

-   Regularly share insights in meetings
    
-   Have unique technical perspectives
    
-   Enjoy explaining complex concepts
    

### Step 2: Create Your Content Themes

Develop personalized themes for each team member based on their expertise areas. Visit [https://ligo.ertiqah.com/themes](https://ligo.ertiqah.com/themes) to create custom themes that reflect their unique knowledge.

### Step 3: Set Up Delegate Access

Have each team member create their LiGo account and grant Editor access to your content manager. This creates a centralized management system without password sharing. Set this up at [https://ligo.ertiqah.com/settings#access](https://ligo.ertiqah.com/settings#access).

### Step 4: Establish Your Content Workflow

Create a system for capturing insights from client work, team discussions, and industry developments. LiGo's Chrome extension makes this easy by allowing quick idea capture during daily browsing.

### Step 5: Measure and Refine

Use the analytics dashboard to track what's working and continuously refine your approach. Focus on engagement quality, lead generation patterns, and sales impact.

## The Future of Agency Growth

The most successful technical agencies are already shifting from traditional marketing to expertise-driven growth. Employee advocacy, powered by AI and guided by data, enables this transformation.

As HubSpot's 2024 State of Marketing Report highlights, [companies with coordinated employee advocacy programs see 24% faster revenue growth](https://www.hubspot.com/state-of-marketing) than those relying solely on corporate channels.

But success isn't about technology alone. It's about empowering your team to share their expertise in ways that resonate with your audience. LiGo's Delegate Access provides the infrastructure, but your team's knowledge provides the value.

---

## FAQs About Employee Advocacy

**How do I measure the ROI of an employee advocacy program?**

Track these four key indicators: engagement quality (who's engaging and how), lead generation patterns (how leads develop through multiple touch points), sales impact (changes in deal size and conversion rates), and brand authority evolution (speaking invitations, partnership offers). LiGo's analytics dashboard makes this measurement straightforward.

**How much time does employee advocacy require from technical teams?**

With LiGo's Delegate Access, technical team members typically spend just 15-30 minutes per week sharing insights with the content manager. The platform's theme-based system and centralized management handle the rest, allowing your team to focus on their core responsibilities.

**How do I maintain content quality across multiple team members?**

Quality consistency comes from having the right system in place. With Delegate Access, your content manager ensures quality while LiGo's AI helps maintain each team member's authentic voice. The analytics dashboard tracks content performance, helping optimize your approach over time.

**When should I expect to see results from employee advocacy?**

Employee advocacy follows a predictable timeline:

-   First 30 days: Modest improvements (10% increase in engagement, initial higher-quality discussions)
    
-   By day 90: Significant impact (20-50 new qualified leads, pipeline value of $100K-500K for mid-sized firms)
    
-   Long-term: Sustainable competitive advantage through established expertise positioning
    

The key differentiator is lead quality-these prospects come in pre-educated about your capabilities.

---

Ready to transform your team's expertise into your strongest marketing asset? [Get started with LiGo today](https://ligo.ertiqah.com/auth?action=signup).

Your team's expertise is your most valuable asset. The question isn't whether to showcase it, but how to do so most effectively. Delegate Access provides your roadmap. The next step is yours.



The Trust Gap in B2B Marketing

The Scale Problem (And How To Solve It)

Enter Delegate Access: The Missing Piece

Building Your Foundation: The First 30 Days

Phase 1: Team Selection (Days 1-7)

Phase 2: Theme Development (Days 8-14)

Phase 3: Workflow Implementation (Days 15-30)

Measuring What Matters: Beyond Vanity Metrics

1. Engagement Quality

2. Lead Generation Patterns

3. Sales Impact

Content Strategy That Converts

Common Objections (And How To Address Them)

"Our team doesn't have time for content creation"

"What if employees build their brands and then leave?"

"How do we maintain consistent quality?"

Advanced Strategies: Cross-Department Collaboration

Your Implementation Plan

Step 1: Identify Your Advocates

Step 2: Create Your Content Themes

Step 3: Set Up Delegate Access

Step 4: Establish Your Content Workflow

Step 5: Measure and Refine

The Future of Agency Growth

FAQs About Employee Advocacy

89% of B2B firms struggle with LinkedIn employee advocacy. Learn how to scale authentic expert voices that generate 8x more engagement and shorten sales cycles by 45%.

LinkedIn Employee Advocacy: 7x More Trust Than Corporate Posts

LinkedIn Employee Advocacy in 2025: Scale Your Team's Presence Without The Headache

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