The Complete Guide to LinkedIn Comments: How Agency Owners Can Build Relationships Through Engagement (2025)

You've got a killer LinkedIn profile, your agency page looks sharp, and you're posting solid content. But if you're not strategically commenting, you're missing the biggest opportunity on the platform.

Agency owners, listen up: commenting is where the magic happens.

Here's the truth: LinkedIn's algorithm heavily rewards meaningful engagement. A thoughtful comment can often generate more visibility than an entire post. And for agencies looking to build relationships with potential clients? Those comment threads are where deals begin.

What you'll learn in this guide:

• Why comments matter more than most of your posts

• How to write comments that start conversations with decision-makers

• Time-saving strategies to maintain an active presence (even when you're swamped)

• Exactly what to say (and what to avoid) when commenting

• How to turn comment threads into business relationships

Why LinkedIn Comments Matter for Agency Owners

Let's cut through the noise: comments are your most undervalued asset on LinkedIn.

While everyone obsesses over crafting the perfect post, the real connection happens in the comments. Here's why:

1. Comments create higher visibility than posts alone

When you comment on someone's post, you're not just engaging with them - you're getting exposure to their entire network. Every thoughtful comment extends your reach exponentially.

According to our analysis of agency owner activity on LinkedIn, users who comment strategically (5+ quality comments daily) see up to 3x more profile views than those focusing solely on posting.

2. Comments build relationships faster than content

Posting content is broadcasting. Commenting is a conversation.

Think about it: would you rather have someone read your newsletter or have a direct chat over coffee? Comments create that coffee chat atmosphere, allowing you to speak directly to potential clients and partners.

3. Comments position you as a thoughtful expert

Anyone can hit "like." Leaving an insightful comment shows you've actually engaged with the content and have something valuable to contribute.

This positions you as someone who thinks deeply about industry topics - exactly the kind of agency partner clients want to work with.

What Makes a Good LinkedIn Comment?

Let's be honest: most LinkedIn comments are terrible. The dreaded "Great post!" or 👏👏👏 emojis do nothing for your professional reputation.

For a comprehensive breakdown of what makes comments effective, check out our detailed guide on What Makes a Good Comment on LinkedIn? 9 Elements That Generate Leads for Agencies.

Here's what actually works:

Add new information or perspective

The best comments build upon the original post by adding:

• A personal experience that validates the point

• A contradictory perspective (respectfully presented)

• Additional context that deepens understanding

• A practical application of the concept shared

Example:

This resonates with what we've seen working with SaaS companies this year. While your point about X is spot-on, we've also found that Y becomes increasingly important as companies scale beyond 50 employees. Have you noticed this trend as well?

Ask thoughtful questions

Questions demonstrate engagement while inviting further conversation:

Example:

You mentioned that shorter posts are outperforming longer ones for B2B engagement. I'm curious - are you seeing this across all industries or primarily in tech? We're finding different patterns with our manufacturing clients.

Connect ideas to broader contexts

Show your strategic thinking by connecting the post to larger industry trends:

Example:

This approach to client onboarding aligns perfectly with the broader shift toward product-led growth models we're seeing in SaaS. I think agencies that adopt these principles will be better positioned for the upcoming changes in how software is sold and implemented.

Share relevant resources (without self-promotion)

Provide genuine value by sharing resources that extend the conversation:

Example:

Your framework for client reporting reminds me of the Jobs-to-be-Done methodology. For anyone interested in diving deeper, the team at Intercom published an excellent guide on applying this to client communications: [link]. It complements your approach nicely.

The Comment Formats That Get Responses Every Time

Based on our analysis of high-performing agency owners on LinkedIn, these comment structures consistently drive engagement:

The "Personal Experience + Question" Format

Structure:

1. Briefly share a relevant experience

2. Connect it to the post content

3. Ask a specific question

Example:

We implemented this exact feedback loop with our enterprise clients last quarter and saw project satisfaction scores increase by 15%. The most challenging part was getting stakeholders to provide timely input. How did you overcome the feedback bottlenecks in your process?

The "Alternative Perspective" Format

Structure:

1. Acknowledge the value in the original post

2. Respectfully present an alternative viewpoint

3. Explain your reasoning

Example:

Really appreciate this framework for agency positioning. We actually took a somewhat different approach by focusing on industry specialization rather than service differentiation. We found that clients in the healthcare sector valued deep industry knowledge over innovative service models. I wonder if different industries respond better to different positioning strategies?

The "Synthesis + Application" Format

Structure:

1. Synthesize the key points from the post

2. Share how you might apply this to a specific situation

3. Invite feedback on your application

Example:

Your three-step approach to qualifying leads (problem awareness, budget alignment, and decision timeline) makes perfect sense. I'm thinking about adding a fourth qualifier for our agency: organizational readiness. Too often we've found technically qualified leads struggle with implementation due to internal barriers. Would you consider this a separate qualifier or part of the problem awareness stage?

Time-Saving Comment Strategies for Busy Agency Owners

Let's be real: agency life is chaotic. Finding time for strategic LinkedIn engagement can be challenging.

For a step-by-step process, check out our guide on How to Write a Good LinkedIn Comment: 7-Step Formula for Agency Owners.

Here's how to maximize impact with minimal time:

1. The 5-5-5 Method

Spend just 15 minutes daily with this structured approach:

• 5 minutes reviewing your notifications/feed

• 5 minutes commenting on 2-3 high-priority posts

• 5 minutes responding to comments on your content

2. Use Comment Templates (Customized for Each Engagement)

Save time by creating flexible templates for different commenting scenarios:

For industry news:

"[Personalized reaction to news] + [How this might impact clients] + [Question about implications]"

For case studies:

"[Appreciation for results] + [Similar/different experience] + [Specific question about methodology]"

For opinion pieces:

"[Point of agreement] + [Nuanced perspective] + [Open-ended question]"

3. Leverage Technology Intelligently

Smart agency owners use tools to streamline their LinkedIn engagement. LiGo's Chrome extension helps you craft personalized, contextually relevant comments that match your professional voice – saving precious time while maintaining authenticity.

The extension analyzes the post content and generates thoughtful comment options based on your expertise and communication style. No more staring at the comment box wondering what to say.

What NOT to Say in LinkedIn Comments

Certain commenting behaviors can damage your professional reputation. Avoid these at all costs:

Generic praise without substance

Comments like "Great post!" or "Thanks for sharing!" add no value and make you appear lazy or insincere. For better alternatives, see our guide on How to Compliment a Post on LinkedIn Without Sounding Generic.

Obvious self-promotion

Using someone else's post primarily to promote your services creates a negative impression. Focus on adding value first.

Instead of: "Great insights! This is exactly what we help clients with at [Agency Name]. Check out our services at [link]."

Try: "These challenges with marketing attribution resonate strongly. We've found that integrating GA4 with CRM data provides the clearest picture for our clients, especially when tracking multi-touch conversions. Have you experimented with any particular integration methods?"

Controversial statements without context

While having a perspective is valuable, dropping inflammatory opinions without thoughtful explanation can backfire.

Excessive tagging

Tagging numerous people who aren't relevant to the conversation appears spammy and desperate for attention.

How to Turn Comments into Business Relationships

Strategic commenting isn't just about engagement metrics – it's about building relationships that lead to business opportunities.

The 3-2-1 Relationship Building Sequence

This methodical approach turns cold connections into warm leads:

3 Thoughtful Comments: Begin by leaving three substantial comments on their posts over 2-3 weeks. Focus on adding genuine value without any business agenda.

2 Content Engagements: After establishing initial rapport through comments, engage more deeply by:

• Sharing one of their posts with your thoughtful perspective

• Mentioning them in your content (where genuinely relevant)

1 Direct Connection: Once you've demonstrated value and built familiarity, send a personalized connection request referencing specific interactions.

Example:

Hi [Name], I've enjoyed our exchanges on your recent posts about agency positioning and client retention strategies. Your perspective on specialization has been particularly valuable as we refine our own approach. I'd appreciate connecting to continue these conversations.

Follow Up With Value First

After connecting, continue the relationship-building process by sharing relevant resources or insights before discussing any business opportunities.

The key is patience and consistency. Agency owners who rush to pitch services after minimal engagement rarely succeed.

Case Study: How One Agency Generated 6 Figures Through Strategic Commenting

Maria, the founder of a 10-person digital marketing agency, implemented a strategic LinkedIn commenting plan focused on engaging with potential clients in the fintech sector.

Her approach:

• Identified 25 target decision-makers posting regularly on LinkedIn

• Created thoughtful engagement with each target at least twice monthly

• Used the 3-2-1 sequence to build relationships

• Tracked all interactions in a simple spreadsheet

Results after 90 days:

• 15 new meaningful connections with decision-makers

• 8 exploratory calls

• 3 new client relationships

• $138,000 in new business

The key insight: Maria spent just 20 minutes daily on this focused engagement strategy, proving that strategic commenting yields higher ROI than random posting.

How to Scale Your Comment Strategy Across Your Agency Team

As an agency owner, your personal brand matters – but empowering your team to engage strategically amplifies your reach exponentially.

Create Clear Commenting Guidelines

Develop a simple playbook that includes:

• Voice and tone guidelines

• Types of posts to prioritize

• Comment frameworks to follow

• Topics to avoid

• Examples of excellent comments

Implement a Team Rotation System

Distribute the engagement workload:

• Assign team members specific days for LinkedIn engagement

• Create topic specializations aligned with expertise

• Implement a simple tracking system to monitor activity

Leverage Technology for Consistency

Tools like LiGo help ensure consistent quality across your team:

• Generate contextually relevant comment options

• Maintain your unique agency voice

• Save time while preserving authenticity

• Track engagement performance

Advanced LinkedIn Commenting Tactics for 2025

The platform and its algorithm continue to evolve. If you're concerned about privacy and visibility, check out our detailed guide: Can People See When You Comment on LinkedIn? Complete Visibility Guide for Professionals.

Here are the latest tactics working for agency owners:

Voice Comments

LinkedIn has expanded voice comment capabilities. Since few users leverage this feature, voice comments stand out significantly in busy threads.

Pro tip: Keep voice comments under 30 seconds and begin with a compelling question or statement.

Strategic Timing

Comments posted within the first 30-45 minutes of a viral post have significantly higher visibility. Set up notifications for key thought leaders in your space to comment quickly when they publish.

Comment Threading

When appropriate, create mini-threads within your comments by replying to your own comment with additional insights. This increases your visibility within popular posts.

Comment Tagging Strategy

Instead of random tagging, thoughtfully tag individuals when:

• They've expressed interest in the specific topic

• You're directly responding to their viewpoint

• They have unique expertise relevant to the discussion

Measuring Comment Effectiveness

How do you know if your commenting strategy is working? Track these key metrics:

1. Profile View Increases

Effective commenting typically leads to a 30-50% increase in profile views within 30 days. Tools like LiGo Analytics can help track these patterns.

2. Connection Request Quality

Monitor not just the quantity but quality of incoming connection requests. Are they coming from potential clients or partners?

3. Conversation Transition Rate

What percentage of comment interactions evolve into direct messages or calls? This measures how effectively you're moving relationships forward.

4. Attribution Tracking

For new business inquiries, implement a simple "How did you hear about us?" process to identify LinkedIn comment interactions that led to opportunities.

Final Thoughts: Consistency Trumps Perfection

The most successful agency owners on LinkedIn aren't necessarily creating the most polished comments – they're consistently present in the right conversations.

Start small: commit to leaving 2-3 thoughtful comments daily on posts relevant to your agency's expertise. Over time, increase this engagement as you see results.

Remember that every comment is an opportunity to demonstrate your thinking, values, and expertise – often with more impact than your own posts.

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Ready to implement a strategic commenting approach but short on time? LiGo's Chrome extension helps you create thoughtful, personalized comments that reflect your expertise in seconds.

Generate agency-quality LinkedIn comments in seconds with LiGo

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The Complete LinkedIn Comment Hub

We've created a comprehensive set of resources to help agency owners master LinkedIn commenting:

Core Comment Strategy

• What Makes a Good Comment on LinkedIn? 9 Elements That Generate Leads for Agencies

• How to Write a Good LinkedIn Comment: 7-Step Formula for Agency Owners

• How to Compliment a Post on LinkedIn Without Sounding Generic

Technical & Best Practices

• Can People See When You Comment on LinkedIn? Complete Visibility Guide for Professionals

• 5 Ways to Use AI Comments on LinkedIn Without Sounding Like a Robot

• Why Generic 'Great Post' Comments Destroy Your LinkedIn Credibility

Related LinkedIn Strategy

• How to Get Started on LinkedIn in 2024: A No-Nonsense Guide

• Is Posting on LinkedIn Worth It? Data-Backed Answer

• LinkedIn Post Formatting: A Complete Guide with Templates

• How to Write LinkedIn Posts About Complex Topics

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