LinkedIn Company Account Setup: Everything You Need to Know in 2025

The biggest LinkedIn mistake I see agency owners make isn't about posting schedules or content types-it's failing to properly set up their company account foundation in the first place.

It's like building a house on sand. No matter how good your content strategy becomes, a poorly configured company account undermines your credibility and limits your growth potential.

After helping dozens of agencies optimize their LinkedIn presence, I've developed this comprehensive guide to setting up a LinkedIn company account that truly works as a business asset rather than just another social media obligation.

The Strategic Value of LinkedIn Company Accounts in 2025

Before diving into the technical setup, let's clarify why LinkedIn company accounts matter specifically for agency owners and founders:

Company Account vs. Personal Profile: Understanding the Ecosystem

LinkedIn offers two distinct presence types, each serving different purposes:

Personal profiles build individual relationships and showcase personal expertise. Think of this as your professional identity.

Company accounts (also called company pages) establish your brand identity, showcase services, and provide a hub for team activities. According to LinkedIn's own research, visitors who follow company pages are 61% more likely to convert on related content.

The most effective LinkedIn strategy leverages both in a coordinated approach, as outlined in our guide on creating a content system between personal and company profiles.

Types of Company Accounts: Choosing the Right Structure

LinkedIn offers several company account types tailored to different needs:

1. Standard Company Pages: The default option for most businesses

2. Showcase Pages: Sub-pages highlighting specific service lines or departments

3. Product Pages: Dedicated spaces for specific products/services with reviews

4. Educational Institution Pages: For schools and learning organizations

For agency owners, the standard company page serves as your foundation, with showcase pages potentially added later for distinct service lines like design, development, or marketing.

Prerequisites for Creating a LinkedIn Company Account

Before beginning the setup process, ensure you have:

• A personal LinkedIn profile that's at least 7 days old

• A profile of "Intermediate" strength or better (preferably "All-Star")

• At least several connections on your personal profile

• A company email address with a domain matching your business website

• Authority to create the page (if you're creating for an organization you don't own)

If your personal profile needs optimization first, check our LinkedIn profile checklist for 2025.

Step-by-Step Company Account Setup Process

Follow these steps to create your LinkedIn company account:

1. Access the Company Page Creation Tool

1. Log in to your personal LinkedIn profile

2. Click the "Work" icon in the top right corner

3. Scroll down to the bottom of the dropdown

4. Select "Create a Company Page"

5. Choose "Small business" for most agencies (unless you have 200+ employees)

2. Enter Your Foundational Information

Complete these essential details carefully:

• Company name: Use your official business name exactly as it appears elsewhere

• LinkedIn public URL: Choose wisely as this cannot be changed later (typically your company name without spaces)

• Website: Your primary business website

• Industry: Select the most relevant category

• Company size: Choose the appropriate employee count range

• Company type: Usually "Privately Held" for most agencies

• Logo: Upload a high-resolution square logo (300 x 300 pixels)

• Tagline: Craft a compelling statement (up to 120 characters)

Pro tip: Your tagline appears prominently in search results, so include key services and differentiators. For guidance on creating effective positioning statements, see our article on LinkedIn about section templates.

3. Verify and Create Your Page

Check the verification box confirming you're authorized to create this page, then click "Create page."

Congratulations! You've established the foundation of your LinkedIn company presence. Now let's optimize it.

Complete Your LinkedIn Company Profile

A bare-bones company page won't drive results. These optimization steps transform your page into a valuable business asset:

1. Create a Strategic Cover Image

Your cover image is prime LinkedIn real estate:

• Dimensions: 1128 x 191 pixels (2023 specification)

• Content: Showcase your unique value proposition or current initiative

• Design: Include your logo, website URL, and a clear message

• Quality: Use high-resolution images that look professional

For detailed specifications and examples, see our LinkedIn banner size guide.

2. Craft a Compelling "About" Section

The About section is your company's opportunity to tell its story and connect with potential clients. Structure it like this:

1. Opening paragraph: Lead with your core value proposition and who you serve

2. Problem-solution narrative: Describe the challenges your clients face and how you solve them

3. Service highlights: Outline your primary offerings with client benefits

4. Proof points: Include credentials, results, and notable clients

5. Team/culture snapshot: Share a glimpse into your agency's personality

6. Call-to-action: Tell visitors exactly what to do next

Use all 2,000 available characters and incorporate relevant keywords naturally throughout the text.

3. Add Your Specialties (Keywords)

LinkedIn allows you to add up to 20 specialties that function as searchable keywords:

• Choose terms your ideal clients would actually search for

• Be specific rather than general (e.g., "B2B SaaS Content Marketing" vs just "Marketing")

• Include service offerings, methodologies, and industries served

• Consider location-based keywords if your services are geographically focused

According to WebFX, company pages with completed specialties sections receive up to 30% more weekly views.

4. Set Up Your Location Information

Even for remote agencies, location information matters:

• Add your primary business address

• Include additional locations if you have multiple offices

• Ensure your phone number and contact details are current

• Consider adding service areas if you target specific regions

5. Configure Your Custom Button

LinkedIn allows you to select a primary call-to-action button:

• Visit website: General traffic generation

• Contact us: Direct lead generation

• Learn more: For educational content

• Sign up: For newsletters or trials

• Register: For events or webinars

Choose the option that aligns with your current business priority and update it quarterly based on your goals.

Setting Up Admin Access and Team Permissions

Proper administration is crucial for maintaining a secure and effective LinkedIn company account.

Understanding Admin Roles and Permissions

LinkedIn offers several administrative roles with varying permission levels:

• Super Admin: Complete access to all page features and admin management

• Content Admin: Can create posts and manage content but can't modify page settings

• Analyst: Can view page analytics but can't post content

• Billing Admin: Can manage advertising campaigns and payment methods

As the agency owner, you should maintain Super Admin access while delegating other roles as appropriate.

How to Add Team Members as Administrators

To add colleagues as page administrators:

1. Go to your company page

2. Click "Admin tools" in the upper right

3. Select "Manage admins"

4. Click "Add admin"

5. Search for the colleague by name (they must be a LinkedIn connection)

6. Select their admin role from the dropdown

7. Click "Save changes"

Critical security tip: Always maintain at least two Super Admins to prevent access issues if one person leaves the company or loses account access.

For more on building team collaboration on LinkedIn, see our guide on the agency guide to employee advocacy on LinkedIn.

Setting Up Key Company Page Features

LinkedIn offers several features that enhance your company page's functionality.

Products and Services Showcase

Highlight your core offerings:

1. Navigate to the "Products" tab on your company page

2. Click "Add product"

3. Complete the required fields:

   • Product name

   • Description

   • Custom URL

   • Product image

   • Categories

   • Featured team members

   • Call-to-action button

Each product listing can include testimonials, creating powerful social proof. For strategies on showcasing your services effectively, see our article on positioning your agency's expertise on LinkedIn.

Life Tab and Company Culture

The Life tab humanizes your brand:

1. Click "Build your Life tab" in your admin tools

2. Add information about company leaders

3. Share authentic culture photos

4. Include employee testimonials

5. Highlight company events and workspace

According to LinkedIn data, company pages with completed Life tabs see significantly higher engagement from potential employees and clients alike.

Showcase Pages for Service Lines

For agencies with distinct service offerings:

1. Click "Admin tools" and select "Create Showcase Page"

2. Name your page (typically your company name + service line)

3. Complete the page similar to your main company page

4. Create targeted content specific to that service area

Showcase Pages work particularly well for agencies offering multiple distinct services like design, development, content, and strategy.

Content Strategy for Your Company Account

A strategic approach to content is essential for building engagement.

Content Types That Perform in 2025

LinkedIn's algorithm favors certain content types for company pages:

• Case studies: Demonstrate successful client projects and results

• Team spotlights: Highlight your people and their expertise

• Behind-the-scenes: Share your agency's processes and culture

• Industry insights: Provide analysis of relevant trends

• Educational content: Create how-to guides and best practices

• Service explanations: Clarify your offerings and methodologies

For more ideas, check out our guide on top LinkedIn post ideas that drive engagement.

Finding Your Optimal Posting Schedule

Consistency matters more than frequency:

• Minimum: 2 posts per week

• Optimal: 3-4 posts per week

• Maximum: Once daily (more can dilute engagement)

According to our research on the best times to post on LinkedIn, for agency content, Tuesday through Thursday between 8-10am or 4-5pm generally performs best.

Content Creation Tools Within LinkedIn

Leverage LinkedIn's native content features:

• Articles: For long-form thought leadership

• Documents: Share presentations, PDFs, and resources

• Polls: Engage your audience with quick surveys

• Events: Promote webinars and workshops

• LinkedIn Live: Host real-time video sessions

Using native content formats typically receives preferential treatment in the LinkedIn algorithm compared to external links.

Analytics and Ongoing Optimization

Regular analysis helps refine your LinkedIn company account strategy.

Understanding LinkedIn Page Analytics

LinkedIn provides comprehensive analytics for company pages:

• Visitors: Who's viewing your page and how they found you

• Updates: Content performance (impressions, clicks, engagement)

• Followers: Growth trends and demographic information

• Competitors: Comparative analysis with similar businesses

Review these metrics at least monthly to identify trends and opportunities. For a deeper understanding of LinkedIn analytics, read our guide on LinkedIn analytics: a complete guide to measuring your success.

Data-Driven Optimization Cycles

Use analytics insights to continuously improve:

1. Identify your top-performing content by engagement rate

2. Note common elements in high-performing posts

3. Analyze audience demographics to refine targeting

4. Compare with competitor activity to identify gaps

5. Adjust your content mix based on performance data

We recommend quarterly strategy reviews with monthly tactical adjustments based on performance data.

Advanced Features for Agency Growth

Once your basic LinkedIn company account is established, consider these advanced options.

LinkedIn Ads for Strategic Amplification

LinkedIn's advertising platform offers several options for agencies:

• Sponsored Content: Boost your organic posts to wider audiences

• Message Ads: Send direct messages to targeted prospects

• Dynamic Ads: Create personalized ads for specific audience segments

• Text Ads: Simple PPC or CPM ads appearing in the sidebar

For most agencies, Sponsored Content offers the best ROI by amplifying your thought leadership content to targeted decision-makers.

LinkedIn Sales Navigator Integration

This premium tool enhances client acquisition capabilities:

• Advanced search filters to identify ideal prospects

• Real-time company and contact insights

• CRM integration for streamlined prospecting

• Saved leads and accounts for ongoing monitoring

Sales Navigator works best when aligned with your company page strategy, creating a cohesive brand experience from first touch to conversion.

Common Issues and Troubleshooting

Even well-planned LinkedIn company accounts can encounter challenges.

Access and Admin Problems

If you're experiencing admin issues:

• Ensure all admins are direct connections on LinkedIn

• Check that admins have up-to-date LinkedIn profiles

• Verify that email domains match your company website

• Contact LinkedIn Support for unresolvable issues

Content Performance Concerns

If engagement is lower than expected:

• Review your content mix and posting times

• Analyze competitor content for insight

• Ensure your content addresses client pain points

• Consider boosting high-potential posts with small ad budgets

Technical Page Issues

For page display or functionality problems:

• Clear browser cache and try different browsers

• Ensure images meet LinkedIn's size requirements

• Check for LinkedIn system status updates

• Review LinkedIn's latest feature changes

How LiGo Streamlines Your LinkedIn Company Account Management

For busy agency owners, maintaining an optimized LinkedIn company account can be challenging. LiGo offers several features specifically designed to simplify this process:

Content Theme Development for Company Pages

LiGo allows you to create dedicated content themes for your company page that align with your service offerings and brand positioning. This ensures consistent messaging across all posts without requiring constant strategic oversight.

Multi-Format Content Creation

Generate various content types optimized for LinkedIn company pages, including:

• Case study frameworks

• Team spotlight templates

• Industry analysis posts

• Service explanation formats

• Client success stories

This variety maintains audience interest while showcasing different aspects of your agency.

Scheduling and Content Calendar Management

LiGo's scheduling features ensure your company page maintains a consistent posting cadence:

• Schedule content weeks or months in advance

• Set optimal posting times based on your audience

• Maintain visibility during busy periods or holidays

• Coordinate posting across personal and company accounts

For more on effective scheduling, check out our article on why scheduling LinkedIn posts is no longer optional.

Performance Analytics and Optimization

Track which content themes and formats drive the most meaningful engagement for your company page, allowing you to refine your strategy based on actual performance rather than assumptions.

Integrating Your LinkedIn Company Account Into Your Marketing Ecosystem

Your LinkedIn company account should work in concert with your broader marketing strategy.

Cross-Platform Promotion Strategies

Leverage your LinkedIn presence across other channels:

• Add LinkedIn page links to your website footer and team bios

• Include LinkedIn follow buttons in email signatures

• Promote LinkedIn content in your newsletter

• Share select LinkedIn posts on other platforms when relevant

Content Repurposing Framework

Maximize content efficiency through strategic repurposing:

• Expand LinkedIn posts into detailed blog articles

• Convert webinars into carousel posts

• Transform case studies into multiple content pieces

• Adapt client testimonials for various formats

This approach creates a cohesive brand experience across all touchpoints while minimizing content creation demands.

Conclusion: Building a LinkedIn Company Account That Drives Real Results

A properly configured LinkedIn company account serves as a powerful asset for agency owners and founders-establishing credibility, showcasing expertise, and supporting both client acquisition and team building efforts.

By following this comprehensive setup guide, you'll create more than just another social media profile. You'll build a strategic business platform that works for you 24/7, reaching potential clients even when you're focused elsewhere.

Remember that LinkedIn success doesn't happen overnight. Commit to the initial setup process, implement a sustainable content strategy, and regularly review performance data to refine your approach over time.

For agencies looking to accelerate their LinkedIn growth, consider how tools like LiGo can streamline the process, allowing you to maintain a professional presence without sacrificing the time you need for client work and business development.

Ready to take your LinkedIn presence to the next level? Get started with these optimization steps today.

Related Resources

Enhance your LinkedIn strategy with these additional guides:

1. LinkedIn Company Pages: The Complete Guide for Businesses - Comprehensive best practices guide

2. How to Turn Your LinkedIn Company Page into a Lead Generation Engine - Convert your page visitors into qualified leads

3. Advanced LinkedIn Company Page Strategies for High-Growth Agencies - Next-level techniques for scaling agencies

4. LinkedIn Marketing: The Definitive Guide for Businesses in 2025 - Comprehensive marketing strategies

5. LinkedIn Business Page Optimization: 10 Steps to More Engagement - Enhance your existing company page