You've made it to week two! High five
...
Awkward silence
...
See how weird that was?
That's exactly how it feels when you post on LinkedIn and nobody engages with your content.
Posting without engagement is like throwing a party where nobody shows up. Just you, standing alone in a party hat, next to a bowl of untouched guacamole that's slowly turning brown.
But here's the part you don't get to hear: engagement isn't just about getting people to like YOUR stuff. It's a two-way street paved with genuine comments, thoughtful responses, and the occasional carefully selected emoji. 🔥 (← see what I did there?)
The Engagement Before Time
Let me disappoint you.
I know I said virality is overrated and you don't need to go viral. And that's true but...
Unfortunately, LinkedIn is, after all, a social media platform. That means it controls who sees your content. If you don't play with the algorithm just a little bit, you might end up shouting into the void while the LinkedIn algorithm gives you the digital equivalent of "new phone, who dis?"
Here's how the LinkedIn algorithm roughly works:
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It gives you the first 100 or so impressions out of courtesy from your audience.
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Depending on which segment of your audience stays the longest on your post, it pushes your content to people of that same segment - mostly from your own audience, but also outside it.
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If the post continues to garner attention within the first hour, it keeps pushing the impressions.
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After the first hour, the impressions tail off.
In other words: the more precise your connections & content are, the better.
The Art of the Comment
"Great post!"
"Awesome!"
"Love this!"
These comments are the LinkedIn equivalent of bringing store-bought cookies to a bake-off. Sure, technically you participated, but nobody's impressed and you're definitely not winning any prizes.
Instead, here are some ways to leave comments that actually matter:
1. Ask a thoughtful question
Example: "Really interesting perspective on remote work adoption. Have you noticed any differences in how various industries are adapting to this change?"
2. Add additional insight
Example: "Adding to your excellent point about AI in healthcare - we're also seeing significant breakthroughs in early detection of conditions that were previously undiagnosable until later stages."
3. Share a relevant personal experience
Example: "Your framework resonates with me. When implementing similar strategies last year, we found that starting with small pilot projects built internal confidence before scaling."
For more examples of comments that actually add value and won't make you look like a LinkedIn zombie, check out our LinkedIn Comment Examples: Professional Responses for Every Situation guide.
Or just try out this awesome chrome extension.
Responding to Comments: The Sequel
So, you've posted something brilliant, and people are actually commenting. Great success! But wait-now you have to respond.
When someone comments on your post with "Congratulations!" after your big announcement, replying with just "Thanks!" is missing a huge opportunity. Instead, use it to build a relationship and extend the conversation.
Here's how to level up your "thanks" game: How to Reply to Congratulations on LinkedIn
The golden rule: Use responses to create conversations, not just acknowledgments.
The Engagement Multiplier: Polls
Want to 10x your engagement with minimal effort? Create a poll. It's the LinkedIn equivalent of offering free food at an office meeting-people just can't help themselves.
But not all polls are created equal. The difference between a poll that gets 3 votes (one of which is from your mom) and one that gets 300+ responses comes down to:
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Asking questions people actually care about
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Making it easy to have an opinion (avoid "it depends" scenarios)
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Keeping it relevant to your audience (remember that Market of One?)
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Creating just enough controversy without going full Jerry Springer
For a complete breakdown on creating polls that actually generate meaningful insights (and not just vanity metrics), check out our LinkedIn Poll Guide [2025].
Standing Out with Carousels
Text posts are the bread and butter of LinkedIn, but carousel posts are the avocado toast-slightly more effort, but infinitely more Instagrammable (or LinkedIngramable?).
Carousels get more impressions and saves than regular posts because:
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They're visually distinctive in the feed
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They encourage multiple swipes (more time spent = algorithm love)
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They're perfect for breaking down complex ideas into digestible chunks
But before you fire up Canva and go wild, make sure you know the technical specifications to avoid having your beautiful design turned into a pixelated mess: LinkedIn Carousel Post Size Guide
Pro tip: If you're a company founder, marketer, or just someone who cares about their employer's brand, don't neglect your company page. It's prime real estate for engagement. Learn how to maximize it: How to Use LinkedIn Company Page for Engagement
The Holy Trinity of Engagement
Here's what you need to remember:
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Before You Post: Engage with other people's content for 10-15 minutes. This primes the algorithm to consider you an "active user."
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The Golden Hour: The first 60 minutes after posting are critical. Respond to comments quickly and thoughtfully during this time.
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Quality Over Quantity: Five meaningful interactions are worth more than 50 "Great post!" comments.
Your Week 2 Action Plan
Day 1: Comment Strategically
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Find 5 posts from people in your target audience
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Leave thoughtful comments (not just "Great post!")
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Reply to anyone who responds to your comments
Day 2: Create Engagement-Focused Content
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Post a question or poll related to your expertise
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Include a clear call to action for responses
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Tag 1-2 relevant connections who might have interesting perspectives
Day 3: Respond & Engage
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Reply to all comments on your posts
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Follow up with people who engaged with your content
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Connect with 3-5 new people who share your interests
Day 4: Experiment with Format
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Create a carousel post or different content format
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Focus on providing actionable value
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Analyze which type of content gets more engagement
Day 5: Network Expansion
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Join a relevant LinkedIn group
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Introduce yourself meaningfully
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Comment on at least 3 discussions within the group
But...what if nobody responds?
It happens to the best of us. Here's what to do if your post is getting less attention than a beige wall in a beige room:
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Don't delete it. That's the digital equivalent of taking your ball and going home.
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Be patient. Sometimes posts gain traction days after publishing.
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Analyze, don't agonize. Look for patterns in what works versus what doesn't.
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Try again tomorrow. Edison failed 1,000 times before inventing the light bulb. Your "5 Tips for Better Spreadsheets" post can flop once or twice.
Making Engagement Manageable
Let's be honest: consistently engaging on LinkedIn can feel like a second job. That's exactly why tools like LiGo exist.
With LiGo's Chrome extension, you can quickly generate thoughtful, personalized comments while browsing LinkedIn. No more staring at the comment box wondering what to say. Our AI generates comments in your voice based on your themes and expertise.
Coming Up Next...
You've mastered content creation and engagement. Next week, we'll focus on optimizing your LinkedIn profile to convert all that new attention into meaningful professional opportunities.
Until then, remember: LinkedIn is a party, not a presentation. Engage like you're mingling at a networking event, not like you're dropping flyers from a helicopter.
See ya in Week 3! 🫡
Missed Week 1? Catch up with LinkedIn Content Creation: Your First Week Guide
Ready for Week 3? Check out LinkedIn Profile Optimization: The Strategic Guide
