How to Create a LinkedIn Company Page That Stands Out in 2025

Here's a curious fact: while personal profiles get all the glory on LinkedIn, company pages are often the first touchpoint that convinces a prospect to take you seriously.

The catch is: you can pour thousands into LinkedIn ads without even optimizing your company page fundamentals. That's like inviting clients to a pitch meeting in your pajamas-no matter how good your presentation, the impression is already tainted (unless the client is a cryptobro?)

This guide will walk you through creating a LinkedIn company page that doesn't just exist, but actually works as a strategic business asset. Whether you're starting from scratch or revamping your existing page, you'll find actionable steps based on what's working right now in 2025.

Why Your LinkedIn Company Page Matters More Than You Think

Before diving into the setup process, let's address why your company page deserves attention:

The Hidden Value of Company Pages

While personal profiles drive more engagement, company pages serve critical functions:

Credibility verification: When prospects research you after connecting with your personal profile, a polished company page confirms you're legitimate. As covered in our LinkedIn profile optimization guide, this two-pronged approach is essential.
Recruitment engine: Company pages are LinkedIn's primary recruitment interface-crucial for growing agencies.
Central hub for team amplification: Every employee who lists your company creates a backlink to your page, expanding your reach exponentially.
Showcasing case studies and social proof: Company pages provide the perfect platform for client success stories that might feel too promotional on personal profiles.

According to LinkedIn's marketing blog, visitors who follow companies on LinkedIn are 61% more likely to convert on sponsored content.

Step-by-Step: Creating Your LinkedIn Company Page

Let's break down the process into manageable steps:

1. Access the Company Page Creation Tool

To begin creating your LinkedIn company page:

Log in to your personal LinkedIn profile
Click on the 'Work' icon in the top-right corner of your LinkedIn homepage
Scroll down and select 'Create a Company Page'
Choose the appropriate page type (for most agencies, select "Small business")

Pro tip: You must have a personal LinkedIn profile that's at least 7 days old with a moderate profile strength to create a company page. For more on optimizing your personal profile, see our LinkedIn profile checklist.

2. Enter Your Company Details

Complete the required information:

Company name: Use your official business name (this affects SEO)
LinkedIn public URL: Customize your URL to match your brand (cannot be changed later)
Website: Add your primary website
Industry: Select the most relevant category
Company size: Choose the appropriate employee count range
Company type: Select your business structure
Logo: Upload a high-resolution logo (300 x 300 pixels)

Important: Your LinkedIn URL is permanent, so choose carefully. For agency owners, using your exact business name without additional keywords is generally best.

3. Craft Your Strategic Tagline

Your tagline appears prominently when people find your company page and serves as your 120-character elevator pitch.

Weak taglines use generic phrases like "innovative digital solutions." Strong taglines specifically address:

Who you serve: Identify your ideal client
What specific problem you solve: Be concrete, not abstract
How you're different: Highlight your unique approach

For example, instead of "Digital Marketing Agency," try "We help SaaS companies acquire customers for 30% less than traditional PPC campaigns."

4. Verify and Create Your Page

Check the verification box to confirm you have the authority to create this page, then click "Create page."

Congratulations! You've created the foundation of your LinkedIn company page. Now let's optimize it to stand out.

Optimizing Your LinkedIn Company Page for Maximum Impact

A basic company page won't drive results. These optimization steps will transform your page into a powerful marketing asset:

1. Create a Compelling Cover Image

Your cover image is prime real estate:

Dimensions: 1128 x 191 pixels (as of 2025)
Content: Include a visual representation of your core value proposition
Call-to-action: Consider incorporating a subtle CTA
Brand consistency: Align with your overall visual identity

2025 Update: LinkedIn now supports carousel cover images that can showcase multiple aspects of your business. For detailed specifications, see our LinkedIn banner size guide.

2. Craft a Compelling About Section

The About section is your chance to tell your company story and connect with potential clients. Structure it like this:

Problem statement (First paragraph): Begin by articulating the specific challenge your target clients face. This immediately signals to ideal prospects that they're in the right place.

Solution overview (Second paragraph): Introduce your agency's approach to solving this problem, highlighting your methodology or process that differentiates you.

Proof points (Third paragraph): Include specific results, notable clients, and credentials that establish authority. Numbers and statistics are particularly effective here.

Call-to-action (Final paragraph): Tell visitors exactly what to do next-whether that's visiting your website, scheduling a call, or downloading a resource.

For more guidance on crafting compelling company descriptions, see our guide on creating an effective LinkedIn About section.

3. Add Your Specialties (Keywords)

LinkedIn allows you to add up to 20 specialties, which function as keywords for search visibility:

Choose terms your ideal clients would actually search for
Be specific rather than general (e.g., "B2B SaaS Content Marketing" rather than just "Marketing")
Include service offerings, methodologies, and industries served
Consider location-based keywords if your services are geographically focused

WebFX's guide to LinkedIn company pages notes that pages with completed specialties sections receive 30% more weekly views.

4. Showcase Your Services

The Services section allows you to highlight specific offerings:

Navigate to your company page
Click the "Products" tab
Select "Add a product or service"
For each service, include:
- Descriptive name
- Category
- Compelling description
- Related team members
- Client testimonials (if available)

This section is particularly valuable for agencies with distinct service lines. For more on showcasing your services effectively, see our article on positioning your agency's expertise through LinkedIn.

5. Customize Your Life Tab

The Life tab humanizes your brand by showcasing company culture:

Add information about company leaders
Share culture highlights with authentic photos
Include employee testimonials
Feature workplace pictures and company events

According to a study by Sprout Social, company pages that showcase culture see 10x more follower growth than those that don't.

Content Strategies That Drive Meaningful Engagement

Once your page is set up, you need a content strategy that generates real engagement:

1. Develop a Balanced Content Mix

The best LinkedIn company pages follow a strategic content ratio:

30% Showcasing expertise: Original insights, case studies, methodology breakdowns
30% Team and culture: Spotlight employees, share company values, behind-the-scenes
20% Client success: Case studies, testimonials, results
15% Industry insights: Trends, data, and analysis
5% Promotional content: Direct service offerings and announcements

For more content ideas, check out our top LinkedIn post ideas that drive engagement.

2. Leverage Visual Content Formats

LinkedIn's algorithm favors visual content:

Carousel posts: According to LinkedIn's own data, these generate 3-5x more engagement than single-image posts
Native video: Videos under 3 minutes perform best on company pages
Custom graphics: Create branded visuals that make your content instantly recognizable
Infographics: Simplify complex data into shareable visuals

Our guide on LinkedIn carousel post sizes provides detailed specifications for creating high-performing visual content.

3. Implement an Employee Advocacy Strategy

Your team members are your most powerful amplifiers:

Ensure all employees correctly list your company as their employer
Share new company posts in internal communication channels
Create explicit guidelines for how team members can engage
Recognize employees who actively amplify content
Consider featuring team members in company page content

For a comprehensive approach to employee advocacy, see our article on the agency guide to employee advocacy on LinkedIn.

4. Post at Strategic Times

Timing matters for company page visibility:

Best days: Tuesday, Wednesday, and Thursday generally see higher engagement
Best times: 8-10am, 12pm, and 4-5pm in your audience's primary time zone
Consistency: Maintain a regular posting schedule (2-3 times per week is ideal)

For a deeper analysis of optimal posting times, refer to our research on the best time to post on LinkedIn.

Advanced Strategies to Make Your Company Page Stand Out

Once you've covered the basics, these advanced tactics will help your page truly stand out:

1. Create a Content Series

Develop recognizable, recurring content themes:

Case Study Tuesdays: Share client success stories consistently
Behind-the-Scenes Thursdays: Show your team at work
Industry Insight Mondays: Provide analysis on recent trends

Content series build anticipation and give followers a reason to return regularly. Semrush's company page exemplifies this approach with their recurring "SEO Myth Busting" series.

2. Implement a CTA Button Strategy

LinkedIn allows you to customize your page's primary call-to-action button:

Visit website: General traffic generation
Learn more: Educational resources
Contact us: Direct lead generation
Register: Event registrations
Sign up: Newsletter or trial signups

Test different CTAs quarterly and track their performance through your website analytics. For more on turning your company page into a lead generation tool, see our guide on how to turn your LinkedIn company page into a lead generation engine.

3. Utilize Showcase Pages for Different Services

If your agency offers distinct services to different audiences, consider creating Showcase Pages:

Go to your company page admin view
Click "Admin tools" and select "Create a Showcase Page"
Create dedicated pages for major service lines or key industries

Companies like Adobe effectively use Showcase Pages to segment content for different product lines.

4. Leverage Analytics for Continuous Improvement

LinkedIn provides robust analytics for company pages:

Track follower growth and demographics
Analyze post performance by type and topic
Monitor page traffic and CTA click-through rates
Compare your performance to similar pages

Review these metrics monthly and adjust your strategy accordingly. Our article on how to use analytics to improve your LinkedIn content strategy provides a framework for data-driven optimization.

Common LinkedIn Company Page Mistakes to Avoid

Even experienced marketers make these mistakes:

1. The Empty Shell

The mistake: Creating a basic page without complete information or regular content.

The solution: Commit to fully populating all sections and maintaining a consistent posting schedule of at least 2-3 times per week.

2. Duplicating Personal Profile Content

The mistake: Simply reposting the same content from personal profiles to the company page.

The solution: Create distinct content strategies for personal and company channels, as discussed in our article on creating a content system between personal and company profiles.

3. Overpromotion

The mistake: Using your company page primarily for promotional content.

The solution: Follow the 5-3-2 rule: for every 10 posts, include 5 pieces of curated content, 3 pieces of created content, and 2 personal/humanizing updates.

4. Inconsistent Brand Voice

The mistake: Having multiple team members post with different tones and styles.

The solution: Develop clear brand voice guidelines and use tools like LiGo to maintain consistency across posts.

How LiGo Streamlines Your LinkedIn Company Page Management

For busy agency owners, creating and maintaining an effective LinkedIn company page can be time-consuming. LiGo offers several features to streamline this process:

Theme-Based Content Generation

LiGo's content themes allow you to create a consistent content strategy for your company page:

Define your company voice, target audience, and key topics
Generate multiple content ideas aligned with your strategy
Create variations of the same content tailored to your brand voice

This approach ensures your company page maintains a consistent message while saving valuable time.

Scheduling and Consistency

LiGo's scheduling features help maintain a regular posting cadence:

Batch-create content for your company page
Schedule posts for optimal engagement times
Maintain visibility even during busy periods

For more on the importance of scheduling, see our article on why scheduling LinkedIn posts is no longer optional.

Analytics Integration

LiGo's analytics complement LinkedIn's native metrics:

Track which content themes resonate with your audience
Identify optimal posting times for your specific followers
Measure engagement across different content types

This data allows you to continuously refine your company page strategy for maximum impact.

Learning from the Best: Company Page Examples

Studying successful LinkedIn company pages can provide valuable inspiration:

1. Gong.io

Why it works: Creates visual cohesion with stunning banner/logo combinations and maintains a consistent content theme focused on sales insights.

2. Semrush

What to copy: Transforms complex digital marketing concepts into vibrant, engaging content with a strong visual identity.

3. The Futur

Best feature: Uses detailed case studies and striking visuals to make design concepts accessible to their audience.

Conclusion: Your LinkedIn Company Page as a Strategic Asset

A well-crafted LinkedIn company page is no longer optional for agencies and founders-it's an essential component of your digital presence.

By following the steps outlined in this guide, you'll create a company page that:

Establishes credibility with potential clients
Supports your recruitment efforts
Provides a platform for team amplification
Showcases your expertise and client success
Creates a cohesive brand experience

Remember that your LinkedIn company page works best as part of an integrated strategy that includes personal profiles, employee advocacy, and potentially paid promotion.

Ready to take your LinkedIn presence to the next level? Check out our complete guide to LinkedIn company pages for even more advanced strategies.

Enhance your LinkedIn strategy with these additional resources:

Advanced LinkedIn Company Page Strategies for High-Growth Agencies - Next-level tactics for scaling agencies
How to Turn Your LinkedIn Company Page into a Lead Generation Engine - Convert page visitors into qualified leads
Positioning Your Agency's Expertise Through LinkedIn Company Updates - Craft updates that highlight your unique expertise
LinkedIn Marketing: The Definitive Guide for Businesses in 2025 - Comprehensive marketing strategies
LinkedIn Business Manager: How to Use It Effectively - Manage multiple LinkedIn pages efficiently